Integrated marketing communication is referred to integrating different methods to promote products and services of a particular brand among the targeted customers. It is an important part of organizations as it is used to promote their brands among the market and the consumers not merely to outshine the challenger but to survive in the long run as well. Promoting any brand increases the awareness about its products and services which eventually help in increases its sales. In integrated marketing communication all particulars of marketing work together with an aim to increase the sales and gain profits for an organization. For students who are pursuing the academic course of integrated marketing communication have to study about various models and simultaneously finish the assignment writing tasks provided by their professors. The course has gained immense popularity and is in huge demand among students, but these students need to understand that studying this subject is not everybody’s cup of tea. Moreover, a number of academic paper works are assigned to the students in this subject. To relieve students from the burden of these academic documents My Assignment Help is here to serve them with integrated marketing communications assignment help in the best possible manner. We have a proficient team of academic writers who can make the best integrated marketing communication assignment for students.
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Write a Post on IMC addressing the following:
- In your own words, define and discuss IMC using your text and at least 4 other academic resources (i. e. academic journals, etc.)
- Briefly discuss how IMC has been utilized well using 2 Australian organizations of your choice.
- Discuss how IMC plays a significant role in the overall marketing and business strategy.
Integrated Market Communications refers to an approach that is used by organizations with the aim of branding as well as coordinating their marketing efforts across multiple communication channels. Integrated marketing communications integrates all marketing communication platforms in addition to sources from the company. IMC can also be defined as a concept in marketing recognizes the added value in a comprehensive plan with the aim of evaluating the strategic roles involved different communication disciplines. Combining various communication subjects with the aim of providing clarity, consistency as well as giving the maximum communication impact. (Belch and Belch, 2018) .
Integrated Marketing Communication is an audience based business process that is oriented to the planned management of an organizational communication strategy. The IMC concept has become an integral part in the market forces in the terms of communication. Integrated Management Communication necessitates organizations to coordinate their various strategies with the aim of engaging coherently with their target. (Blakeman, 2015). Also, IMC incorporates a deal of work when the effort is expressed to bring achievements. Integrated Marketing Communication is modified with the aim of producing consistency in communications throughout the company Moreover, IMC also encompasses all the communications with the aim of customer progression as well as cultivating the relationship with the customers. Generally, communication tool for integrated marketing communication encompasses both traditional as well as digital media marketing. Digital media marketing platforms include social media marketing, blogs television among other platforms.
Cadbury is one of the leading companies that deal with confectionary, with a excellent portfolio of gum, candies as well as chocolates. The company was started in 1824 by John Cadbury. Since its inception, the organization has expanded to a multinational company, having commercial operations in US, Britain, Australia among other countries. One of the strategies that Cadbury has used in implementing IMC is advertising strategy. The company began its multi- branched campaign on key areas as print, broadcast as well as electronic media. The company has majored so much on messaging strategy on their adverts. Consequently, use of celebrity advertisement has given Cadbury a notch higher than its competitors. Use of Amitah Bachman as its brand ambassador since the celebrity is hugely popular and is well endowed in integrity and other qualities that Cadbury company need to associate itself with the brand. A rational connection connecting television and starring Bachchan narrated his first visit to Cadbury factory , assuring people about the quality of the chocolate produced from the factory. Also, in another version of his adverts, he emphasized on the safety of the product when being taken by children. Also, market segmentation of the market has been encouraged by the company. The segmentation is broadly divided into three areas (Eagle, 2015). . Geographical segmentation refers to where milk bars are segmented by consumer preferences in the region they are predominantly popular. Most of these areas are those that consume junk foods. Another example of segmentation is catering to those impulse buyers. Dairy milk are often stocked in convenience stores and at the checkout aisles of supermarkets due to the impulse purchasers. The third segment gift segment. Giving away chocolates as gifts is the latest form of segmentation. Giving away chocolate as gifts is a trend that is catching up fast in Australia. (Clow and Baack, 2018).
The second organization that has implemented Integrated Marketing Communication is McDonalds. Television advertising in Australia shows the real story that engages the target customers. Emotional advertisements amplify positive feelings thus enhancing consumer’s feelings on adverts as well as its credibility (Moriarty, 2015). Moreover, the advert can affect attitudes towards the specific brand. Out of home billboard, example adverts in buses, subways advertisements are some examples of billboard advertisement. McDonalds have outstanding billboards that engage in the target audiences who need a quick meal in the restaurant. Sales promotion is another IMC strategy. Incorporation of the sales promotion with the print media , like obtaining coupons on news papers, magazines as well as recipes. These promotional campaigns are no longer limited in the restaurants rather, they employ other media channel to present the effective IMC in addition to expanding the market communications. (Clow and Baack, 2018).
One of the major benefits of integrated marketing communication is to ensure that marketers efficiently and effectively communicate their brand messages across a wide range across communication channels with the intention of creating brand awareness (Persuit, 2016). . Consequently, IMC is used to create competitive advantage for companies looking to widen on their sale revenue thus becoming more profitable. IMC also improves cost effectiveness of the overall promotional effort in value terms. This has a direct and positive effect on the expense per unit parameter. The parameters ultimately reflects well in the balance sheet.IMC also gives cohesiveness as well as coordination which eventually transforms a unified marketing operation into a well orchestrated symphony.
Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective.
Blakeman, R. (2015). Integrated marketing communication: Creative strategy from idea to implementation
Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications.
Eagle, L. (2015). Marketing Communications. Abingdon, Oxon: Routledge.
Moriarty, S. (2015). Advertising & IMC: Principles and Practice, Global Edition. [N.p.]: Pearson Education.
Persuit, J. M. (2016). Integrated Marketing Communication. Lexington Books.
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