Strategic management refers to a systematic analysis of the internal and external factors to help in the evaluation, improvement, implementation and planning of the organization’s management strategies. Strategic management is necessary for all organizations because it can be instrumental in the alignment of its strategic proprieties and policies.
During the process of strategic management, a thorough assessment of all the internal and external factors influencing the operations of the organization should be done. It is only through the use of tools like PESTLE and SWOT, which the management can know the most appropriate decision to make regarding the management of the organization. Strategic management is an advantageous process because it can enable the organization to measure its progress, provides an organizational perspective and framework for decision-making. However, its disadvantages are that it can be an inflexible costly exercise that might fail to anticipate exactly what will happen to the organization in the future as predicted.
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