So the quote goes like ‘There is nothing permanent except change’. However, in the field of marketing research and management control, if you are bringing a change in a product or introducing a new product, you have to give an assurance whether it is good to become a sensation. What happened with Orange Vanilla Coke is a combination of product awareness and customer sentiments. The following case study is quite popular in the discipline areas of Marketing, Business Administration and Management. Such assessment tasks have been solved by our Management assignment help experts exceptionally well.
Taking Help of Analytics - Orange Vanilla Coke Case Study
Our Marketing Research experts have dived deeper into the relevant Vanilla Coke case study and found the relevant search results:
Advertisement and Awareness Cycle
Advertisements were on the spot to provide a consistent and sustained exposure, allowing a lot of people talking about it. There had been more than 14,000 mentions on channels such as Instagram, Facebook and Twitter in March which is a whopping 131% increase than the previous months. TV commercials and advertisements were set up correctly as this has caused both the organic and sponsor influences about the product.
Public Reaction Was More Negative Than Positive
Looking deeper into the response rates, the analysis of 16,000 mentions have resulted in a 67% of negative response and 24% of neutral response by the audience. Furthermore, such negative reactions centered around two main classes: The first one comprised of the disgust of the idea and others were dependent on the actual taste of Orange Vanilla flavour of the coke. People described its taste is much like baby aspirin and the use of green barf emoji was repetitively used.
Another major reason to be looked at considering the Orange Vanilla coke case study, the outrageous reactions among the people was the anger over the number of times the advertisement was shown during the commercial. The negative sentiments were a cause of growing anger during the National Championship game.
Speculation Was In Itself An Influencer
There have been many surprise events in response to the corresponding flavour of the brand. As Coca Cola was successful in creating itself a brand, this time also they have created a playful element of surprise. Digging into the corresponding ‘surprise’ event, it succeeded in reaching towards their target audience who were more into the option of a variety of seekers. There were thousands of people who shared their real-time reactions of the new flavour.
However, the overall number of negative sentiments was way too high. The following speculation was in itself led to other people to try the new flavour because it has all over the social media platforms and press release sites.
Importance of this Case Study in Context to Education
From the educational point of view, the Orange Vanilla coke case study is quite popular for the students who have been pursuing the following courses in marketing, management, and other related disciplines. There have been different types of assignments allotted to students who have to write the designated case study, essays, reports, and even perform online quizzes. Case study analysis comes in the form of digging this case and evaluating the causes while essays, as well as reports, require you to critically research and write effective content.
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