So the quote goes like ‘There is nothing permanent except change’. However, in the field of marketing research and management control, if you are bringing a change in a product or introducing a new product, you have to give an assurance whether it is good to become a sensation. What happened with Orange Vanilla Coke is a combination of product awareness and customer sentiments. The following case study is quite popular in the discipline areas of Marketing, Business Administration and Management. Such assessment tasks have been solved by our Management assignment help experts exceptionally well.
Our Marketing Research experts have dived deeper into the relevant Vanilla Coke case study and found the relevant search results:
Advertisements were on the spot to provide a consistent and sustained exposure, allowing a lot of people talking about it. There had been more than 14,000 mentions on channels such as Instagram, Facebook and Twitter in March which is a whopping 131% increase than the previous months. TV commercials and advertisements were set up correctly as this has caused both the organic and sponsor influences about the product.
Looking deeper into the response rates, the analysis of 16,000 mentions have resulted in a 67% of negative response and 24% of neutral response by the audience. Furthermore, such negative reactions centered around two main classes: The first one comprised of the disgust of the idea and others were dependent on the actual taste of Orange Vanilla flavour of the coke. People described its taste is much like baby aspirin and the use of green barf emoji was repetitively used.
Another major reason to be looked at considering the Orange Vanilla coke case study, the outrageous reactions among the people was the anger over the number of times the advertisement was shown during the commercial. The negative sentiments were a cause of growing anger during the National Championship game.
There have been many surprise events in response to the corresponding flavour of the brand. As Coca Cola was successful in creating itself a brand, this time also they have created a playful element of surprise. Digging into the corresponding ‘surprise’ event, it succeeded in reaching towards their target audience who were more into the option of a variety of seekers. There were thousands of people who shared their real-time reactions of the new flavour.
However, the overall number of negative sentiments was way too high. The following speculation was in itself led to other people to try the new flavour because it has all over the social media platforms and press release sites.
From the educational point of view, the Orange Vanilla coke case study is quite popular for the students who have been pursuing the following courses in marketing, management, and other related disciplines. There have been different types of assignments allotted to students who have to write the designated case study, essays, reports, and even perform online quizzes. Case study analysis comes in the form of digging this case and evaluating the causes while essays, as well as reports, require you to critically research and write effective content.
My Assignment Services is widely preferred by students who are enrolled in different universities across the world who are worried about completing their assignments on time. From the last 11 years, our assignment help experts have been able to create original and high-quality assessment answers. If you are looking for the Orange Vanilla coke case study solution, then you should speak to one of our experts who is apparently an ex-employee of Coca Cola! Or you can simply fill this order form and send us your entire case study question file.
Charles writes blogs and articles for students who are facing problems with their management assignments. His articles have been featured on several websites. He has contributed to the academic enhancement of students from the University of New South Wales, Central Queensland University, Edith Cowan University, etc. He joined the team of My Assignment Services as a consulting expert and now is a full-time academic help provider. His expertise in the field of management covers topics like leadership management, human resource management, business management and several others. His blogs focus on solving the most complex of the queries and simplifying the processes.
Doing your Assignment with our resources is simple, take Expert assistance to ensure HD Grades. Here you Go....