As a Business management student, you must be aware of the case study analyses. One such popular analysis is SWOT that stands for Strengths, Weakness, Opportunities and Threats; an analysis that helps to fine-tune a business strategy. The very well-known banking groups, Australia-New Zealand (ANZ) Banking Group, uses SWOT analysis for the strategic planning of its business. As a result of this analysis, the company will be able to move their business forward, by finding out where they should go and how they will get there which is overall a challenge.
In a world where the main concern of any business—from the biggest corporates to the smallest enterprise—is to make their business win a notch. This is where strategic planning helps these business holders to coagulate. There are various steps while navigating a market where SWOT analysis plays the role of a key to strategic marketing planning. Companies are able to move their businesses to pinnacle by first interpreting their strengths and weakness along with the opportunities and threats it will subsequently face. As a student when you learn to undertake the analysis activities, you will understand how the companies work internally and externally. To specifically take a task of ANZ SWOT analysis, you need to first identify what exactly the terms mean with respect to the company. So, let us see how SWOT analysis purely caters to the purpose.
The analysis that helps you see where the company stands in the market, where is the company vulnerable and how they can grow, is SWOT analysis. Now, before writing an assessment on ANZ SWOT analysis, throw some tension on the issues that have to be addressed in the analysis.
Don’t make the mistake of preparing a SWOT analysis and then ignoring it as you develop your strategic plan. Instead, your plan should include concrete steps to harness your company’s strengths in order to target the opportunities identified in your analysis. The plan should also include specific measures to address the weaknesses and threats that you face.
Here are more details on the four elements in a SWOT analysis. We will first talk about the elements in general and then with respect to ANZ, so that you get a better understanding of the concept and adherence to the same.
Examples include solid financing, a superior brand, valuable intellectual property, superior technology, modern equipment and/or machinery, a well-trained sales team, low staff turnover, management expertise, operational efficiency, high customer retention, good supplier relationships, etc.
Be as honest as you can when identifying these deficiencies. Ignoring weaknesses means you cannot make decisions that will strengthen your company.
It’s often useful to take a close look at your competitors’ strengths to identify external threats to your company. Again, be as honest as possible.
If you are preparing for ANZ SWOT analysis, it doesn’t have to be a long, complex document. Two or three pages of point-form notes are usually sufficient. You can also find ANZ SWOT analysis help and ANZ SWOT analysis samples on the Internet. With our high-quality management assignment help, you can easily score the top grades in your assignments, and improve your overall academic performance.
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