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In the past decade alone we have progressed too far and too quickly in terms of technological advancements. The advent in technology brought masses together and communication hasn’t been the same ever since. Internet, the god of all things, the parallel universe within our own universe, has changed the way people communicate, behave, philosophise and conduct themselves. Earlier, any form of communication was one dimensional, that is, if you aren’t doing the communication one-on-one, you aren’t effectively communicating anything. However, since the time internet and mobile internet penetration has been growing rapidly, the face of communication has changed beyond recognition, and all in a positive way. Everyone knows everything that is either happening or being propagated and therefore, internet is being utilised not just a tool to communicate but also as a tool to convince, which makes a huge difference in the fast-changing scenarios of the modern world. Although we have progressed magnificently in the field of technology, we still are unable to comprehend its true value and we still have a long way to go for optimum utilisation of the Internet and its component. Here, in this blog post, I am going to give my brief opinion on how internet drives consumer culture, and the threats and risks associated with e-technologies.
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