In simple words, the brand is recognizing symbol, logo, mark, name of a particular company that is used to differentiate their product and services from other companies. The brand develops positive sentiments among the potential customers and also helps to build brand equity of the company. There are some examples of recognizable brands such as Apple, Coca-Cola, Facebook and Microsoft etc.
If the branding of any product and services is done correctly then it leads to increase the sales and also develop trust among the customers. Sometimes the firm’s brand and public awareness is used to assess the company success.
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However, the brand is denoted by the several tangible components that develop and convey the visual and auditory brand identity. The brand of any company includes the brand logo, tag line, letterheads and promotional materials etc.
What are the Brand Elements?
As per our management assignment experts, there are various types of brand elements which are mentioned below.
The brand image indicates the idea of the particular brands that take place in the customer’s mind. For example, Rolls Royce has the brand image of the luxury car manufacturer. Sometimes it becomes very difficult to change the set brand image from the consumer’s mind. Willing to learn more about brand image just avail our management assignment services.
Brand identity is the element through which the people easily recognize the specific brand of the company. The brand identity is related to the company’s logo or visuals of the company. For example, the logo of Nike is easily recognizable and its punch line is also famous ” Just Do it “.
Brand positioning deals with the product and service position in the market. The objective of brand positioning is to target a particular segment of the market. If you have got an assignment for brand positioning and facing any trouble fee free to get in touch with management assignment help services.
Brand Personality deals with the personality of a human being such as emotions or personal qualities. The brand name of any product adds the personality to it such as youthfulness is related to the Pepsi and roughness is related to Wrangler.
The value of a brand denotes brand equity. The brand equity includes market share, revenue and strategic benefits of a particular product or brand. For example- Apple is associated with technology brand and customers perceived it as premium and quality product.
It is the combination of the customer’s purchasing experience and after using the product. For example how someone will feel during ordering the meal at KFC and after eating the meal at KFC? How was the behaviour of KFC’s staff? Therefore, KFC maintains a uniform standard of experience across the world. Sometimes, writing assignments on the topics related to brand experience can be challenging and this is the reason we offer management assignment writing services.
The word differentiation itself indicate how the specific brand is different from the same kind of product. For example, people choose to purchase the Dell computers because they use their own components and assembly line which is different from other computer companies.
It is a message associated with the product and it delivers through several sources such as hoardings, adverts and punch lines etc. To increase the sales of the brand the company needs to clearly communicate the core advantages to its potential customers.
According to our management assignment service experts, the difference between the brand promises to deliver and what it actually delivers to its customers. It is important that the gap should not be high. The effective and efficient brand needs to deliver the results according to its promises. The efforts of the advertisement or content marketing cannot save bad products or brands.
It is the idea of exploring the new field or areas. For example, initially Google started with the search engine but after that is started the various services such as emails and mobile operating systems etc.The management assignment experts say that the Google has expanded its brand and it has been done in such a way that it does not affect the existing operations.
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