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• Identify your client’s need
• Creating a buyer-friendly product
• Read the benefits from the extended customer relationships
• Maintain and build a relationship with the clients
This assessment is designed to engage you in the subject and to begin to develop an understanding of central issues in marketing. It will also be the Malt of the discussion and comparison with your peers on topics of the marketing concept and market management and starts the process of the marketing audit.
In 3 sections of 200 words each (or less), incorporating the theoretical concepts into your discussion from the first two chapters of the text, and with the use of secondary research, discuss the following concepts and apply to your selected organization:
1. Identify the concept of corporate objectives and evaluate an organization with information available in the public domain.
2. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept). Explain with examples which concept your organization follows.
3. What is your organization’s core marketing strategy? Discuss the strengths and weaknesses of the current marketing strategy and explain how this strategy will help your organization reach its corporate objectives.
• Which was able to assess and explain the nature of marketing and marketing management in contemporary organizations.
• Which was able to find relevant and important information about organizations, their industries, and marketplaces from secondary sources.
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