MBA404 Consumer Behaviour and Marketing Psychology Assessment Answer

MBA404 Consumer Behaviour and Marketing Psychology Assessment Answer
December 21, 2019
Author : Bill Williams

MBA404 Consumer behaviour and marketing psychology is a course that helps students explore the reactions and behaviour of individual customers and a group of organisations. When you can study consumer behaviour accurately, you will be able to purchase appropriate products that suit the requirements of the consumers.

There are several dimensions to the consumer behaviour assignments that students receive when they study MBA404. Our proficient marketing assignment help experts have dealt with a plethora of such assignments and have now garnered the skills of producing flawless reference assignment solutions for students all across the globe. In this blog, I shall be throwing some light on the most imperative concepts that are associated with consumer behaviour and Pyschology and explain how those can be incorporated into the assignments. My Assignment Services is the perfect destination with the answers to all such queries of students.

Assessment 1

5 Factors That Influence Consumer Behaviour

Often as a marketing student, you might have thought what factors drive consumers to a specific product, isn’t it? Well, consumer behaviour assignments also answer this question. Primarily, there are certain factors that influence the decision of the consumers on buying a product. So, before we go on with the assignment, let’s get into a brief discussion about those factors.

1. Marketing campaigns

It is a well-known fact that advertisements are the most potent tool for influencing the decisions of the consumers. The marketing campaigns contribute immensely in bringing a product or service within the reach of the audience and influence their decision. This is the reason assignments that are rolled out to students always consist of a lot questions based on marketing campaigns.

2. Economic conditions

As per our marketing assignment help experts, it is believed that the decision of consumers on purchasing a product or service solely depends on the economic conditions prevalent in the market. Any item such as vehicles, houses, electronic appliances, etc is a huge asset that customers buy after thinking about the prices. Every consumer has some of the other financial liabilities, therefore a budget-friendly economic condition is needed to make them feel confident about investing.

3. Personal preferences

Even at a personal level, there are a lot of factors that influence consumer behaviour in the market. These include personal likes, dislikes, moral values, and more. Also, the fashion sense that varies in different people tends to influence the decision-making powers of the consumers a lot.

4. Group influence

It is believed that man behaves according to the people who are around him. There are various influential groups around a consumer that affects the decision made by them. These include the peers, relatives, and family. As per our marketing assignment writers, group influence has a strong impact on consumer behaviour.

5. Purchasing power

This is a potent factor that has a strong effect on consumer behaviour. Every consumer carries out an extensive analysis of his purchasing power before they buy any product. If a product doesn’t meet this purchasing power, then sales will be high. Now that you are aware of the factors that influence consumer behaviour, let us now give you a glimpse of how our marketing assignment help experts approach MBA404 Consumer Behaviour and Marketing Psychology Assessment Answers.

How to Write the MBA404 Individual Project Assignment Answer Like An Expert?

Now we come to that section of the blog that you were searching from the very beginning. Let’s get straight to the consumer behaviour assignment that was written by one of our marketing experts for the reference purpose of students.

assessment introduction

This is an individual project which contributes 25% to the total weight of marks for this unit. You have to use the 5-step consumer decision-making process here. If you are not clear with this, then you can simply turn to our marketing assignment help experts for guidance.

To write the MBA404 marketing assessment answers,

  1. Our experts conduct extensive research to find relevant and credible sources from where they can extract information about the chosen product.
  2. They narrate the consumer decision-making process, wherein they elaborate upon the steps taken and also the barriers that came in the process.
  3. Next, our marketing assignment writersidentify the needs of consumers in a specific industry
  4. They analyse the internal and external sources and purchase methods that helped them choose the product.
  5. In the end, our team of marketing experts analyse the post-purchase behaviour and evaluate the learning and main findings.

This is just a brief of MBA404 Consumer Behaviour And Marketing Psychology Assessment Answer. For a complete and in-depth explanation, you can submit your requirements to us by filling the form available on our website.

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About the Author

Bill Williams

Bill is an academic expert in the fields of law, nursing, business, and management. His diligence in editing and writing assignments solutions has been applauded by students from around the globe; who swear by his eclectic writing style and subject matter expertise in Law and Nursing Studies. He is full time associated with My Assignment Services as a Senior Academic Writer and loves binge-watching on anything sci-fi.

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