The tourism industry is not a rocket science for those who know how to promote their business among the clients. Every single business entity needs a tourism marketing strategy to promote their business and increase the influx of the customers. This is especially helpful when the business is new in the market, wants to capture a large customer share in a small time and needs to retain loyal customers during the off-season as well.
Assignments, like preparing a travel agency marketing plan and proposing tourism destination marketing strategy, prepare a student pursuing this course to become well versed with the advocacies required to enhance the businesses. This is to cope with the rising demand for tourism marketing among the masses.
What Does Marketing Strategies in Tourism Industry Assignments Look Like?
The assignments in this domain revolve around several factors that the students should be proficient in to answer them effectively. The primary ones are PESTEL analysis, SWOT analysis, Porter’s Five Force Model.
Below is a tourism marketing plan sample that our marketing assignments experts solved for an MKT101FC assignment help query.
For any such marketing assignment writing in tourism, you need to ponder upon the following questions for a good answer –
- What service do you need to provide to the buyers?
- Why a new product/service is needed?
- The total volume of the service to be produced is decided.
- Then, the price at which the service will be offered is fixed.
- An effective plan to communicate and float the information among the potential tourists is prepared.
Once these questions have been answered, a balance between tourism and marketing is established.
What Is The Importance Of Tourism Marketing?
Tourism marketing is important in today’s world because –
It improves customer awareness. The number of people is aware of the destination, the more is number the crowd coming to visit the place. To attract the customers who are going to sing songs about the destination with their peers, it is necessary to promote the place through tourism marketing.
With the help of promoting your destination, you are enhancing the economy of the local place. With the help of a marketing assignment in tourism, you are able to identify the potential job opportunities that will be created. When a job is created, the people work and contribute to the national economy. People working is economy growing.
Thus, the tourism marketing strategy and plan holds the importance of tourism marketing even more crucial.
Things To In a Tourism Marketing Plan
Alright then, you are looking for how to write your destination marketing plan and we provide you with the ace of the game.
Identify the Ideal Customer
Every business has an ideal customer that is loyal to the brand and the company. This section of society is what you need to identify. If you are preparing a marketing plan for a romantic destination, then your assignment should be directed keeping couples as a target population.
Identifying an ideal customer for your plan saves money and time that would have been invested to attract people who are not going to add any value to your business.
Think Different From Others
It is highly likely that the idea you are going to implement has been already tried, tested, and replaced by a better one. Thus, you need to take care that your marketing plan is precise and is different from conventional practices. People like new things and your new thing is what that will set you apart from the competitors.
Once you are aware of what gives you an edge over your competitors, you are able to sell your product better and effectively.
Prepare an Action Plan
To have a good marketing plan is to prepare for every situation. Identify all the goals that you are trying to achieve through this plan, they maybe micro goals which will be achieved in a short time or macro goals which will be achieved over a course of the prolonged period.
Your marketing plan is improved with the goals you identify and you are able to work around only the important things that you need to achieve.
Measure Your Investments and Returns
Every marketing plan is presented to stakeholders. The stakeholders have no concern other than the one involving crisp dollar notes. Therefore, your marketing plan is incomplete without the use of monetary sections like “Investment to be made”, “Return in 5 years”, “Expected revenue in one business year”, etc.
Also, as a manager, it is up to you to keep a track of the returns that are being made on every single penny invested. The marketing strategy you present will hold only you responsible for the returns that will be generated.
Build Your Business Model around Marketing, Not Marketing Around Your Business
It is important to understand that conventional marketing strategies are now being taken over by modern marketing strategies. A good business strategy is the one which takes into consideration the expectations of the visitors related to product or services.
Whenever you get an assignment related to marketing in tourism, think from the perspective of the customer. The three primary goals that you need to fulfil to prepare an effective plan are –
The customers look for a cheap service and the best deal. How do you think Trivago earns? Their plan is simple, yet runs because it is meeting the requirement.
Wide Range of Services
Humans do not want to spend money but want every feature that is available. In simple terms, they want the comfort of a Rolls Royce at the price of a Ford.
If people are investing money in any service, they want to be treated like a king. Thus, your marketing plan should be prepared where you are treating your clients like kings even after they have bought the product.
For more detailed information on how can you write your marketing in tourism assignments effectively, contact our marketing assignment experts at firstname.lastname@example.org or by filling out your query through the form here.