How often have you stumbled upon a problem while writing an operations management assignment? Surely it must have happened quite often. We know this because several students have often turned towards an online operations management assignment sample in order to complete their work. This is because it allows them to tackle the challenges they face while writing assignments. Operations management is a subject, as well as a course, in many universities across Australia. This subject teaches students how to operate the business in an efficient and effective manner. It includes the planning, controlling and organising of the operations of any business where input and output are supervised.
The subject of operations management is extremely thorough as it comprises of various factors that affect the functioning of the company. The students become aware of how to create a synergy between the departments and operations of the entire business, such as shop floor, design department, marketing and advertising, et cetera. This fulfills the tasks in an efficient and effective manner. The reason why students need these samples is because the formats, processes, and technicalities of the assignments given under this subject are quite complicated and can sometimes get difficult to understand.
There are various samples available on the internet, however, there are issues with using them. These often have incomplete solutions, are incorrect, paid, ask for a survey, or require a premium membership. This is the reason why the academic writers at My Assignment Services provide full-fledged operations management assignment samples so that students may be able to avail these examples with ease. It is important for any academic service provider to make available the best services, so that students may reap the benefits of it, without having to face any issues whatsoever. Without further ado, let us take a look at the sample.
The assignment required a report to be written on any business operation while analysing the key processes used in the organisation. Along with this, the assignment asked for a discussion of the supply chain of the organisation, while providing any improvements or suggestions to the organisation. The company in question here is a food delivery service called “Deliveroo”. The assignment question and solution are as follows:-
The operation management processes of the organization play the important role through which all resources are integrated for the purpose of achieving certain pre-specified objectives (Gou, Huang, Liu and Li, 2003). This enables management to integrate all related resources and support business activities for creating the competitive edge in the marketplace. The present report is based on Deliveroo; a British online food delivery medium sized business situated in London.. The daily operation of the business is based on orders placed by customers via website and the delivery is made from company’s varied transportation facilities such as motorcycle, bicycle or car couriers from restaurants to customers. The company has contacted with several restaurants to bridge the gap between customers and company with the employment of 13000 personnel (Deliveroo, 2016). The wide spread network of Deliveroo cover large areas such as Spain, Ireland, France, Netherland, UK, Italy, Australia and Singapore etc. The money is made by the business through the commission fee charged from restaurants and fee charge by the customers per order. In this regard, Deliveroo offers fast service for just £2.50 and generated revenue worth £129 million by 2016 (Deliveroo, 2017) The company operates with its online channel and offer opportunities for customers get their desired products with just a click. The company decided to expand across the nation during 2015 with $16-million funding round led by Accel Partners (Deliveroo, 2017)
The report covers analysis of key operation processes of the firm with the inclusion of aspects of waste management and cost reduction for meeting the expectations of end users. On the other hand, the actual performance of the business has been analyzed with the identification or critical discussion of 5 performance objectives. Additionally, the supply chain of the company has been critically analyzed for a demonstration of supplier relationship management and timely delivery of services. Moreover, recommendations have been provided for the improvement in the operation of the business.
There are different operation management models used by the organizations in order to produce the end product for the customers. There are different types of operation management models such as process, product and service. These models are used in accordance with a requirement of the business (Fitzsimmons, Fitzsimmons and Bordoloi, 2008). Since Deliveroo is dealing with the online delivery of eatables, so it follows process management in which company hire suitable or competent personnel who can effectively cater the requirement of end users. For this purpose, management of Dliveroo ensures that it has the good quality of vehicles which can be helpful in transferring the food from one to another place. At this juncture, vehicles contain both hot and cool storage whereby food remains in the same situation as it is delivered by the restaurants. The daily operation of Deliveroo has been demonstrated as follows-
The matrix structure is followed in the Deliveroo for handling the rapid growth of the business. This enables management to deliver the product end users and meet that expectation of large number of buyers.
Generally, all companies have a single thing as the common as they all provide input for getting the desired output. For this purpose, different ways are used by the companies where major ways are explained as follows with the help of 4Vs. The 4 Vs model facilitates to explain the operation process of particular business through which company can easily being the modification in the requirement department of the company (Stevenson and Hojati, 2007). This reflects how business is carried out or input is converted into the desired product for accomplishing long as well as short-term objectives of the business.
The hyper local model (as shown in the following diagram) requires less capital than the inventory led models of the business through which company can effectively focus on single locality. This model works virtually without any kind of inventory, warehousing and logistics management that aid business to deliver the services immediately (Joshi, 2015).
Deliveroo’s operation management processes are based on the above-mentioned hyper-local model through which company ensure speedier and timely delivery of varied products and services. Furthermore, hyper-local model facilitates to predict traffic and distance whereby small area can be covered with the target of high turnover of deliveries. The company follows three tiers hyper local model in which customers remain in the contacts with the courier’s services of Deliveroo and the company contacts number of restaurants. Since, the firm is operating in London where commercial and highly populated dens area can be covered with the application of hyper-local model (London experience world impact, 2017). At the same time, customers tends to believe on the companies with the hyper local model due to physical presence of the business. It allows them to resolve their grievances and retain customers for the long time span. Therefore, daily operation of the Deliveroo is based on the hyper local model (Joshi, 2015).
Additionally, the company ensures to manage the waste by adopting the effective packing system. In this regard, restaurants are also suggested regarding the re-usable packaging. Furthermore, bicycles are also used for the delivery of product through which Deliveroo promote the natural environment. At the same time, the strategy of using the bicycle is considered as the cost-saving approach because a company does need to refuel its vehicles. However, other vehicles are used for the sake of fast delivery to high distant areas (Emiliani, 2000). Therefore, a company is putting efforts to reduce the waste, increase the volume of revenue and reducing the cost of operation.
Every organization works for some specific objectives so as to get the desired results. The key objectives enable corporation to arrange for the resources and set strategies in the right manner. The key performance objectives of Deliveroo consists of fast delivery, hassle free delivery solution, innovation in the products and services along with increase in the customer base. The first objective reflects all about delivery of services that determine the key success of the business by bridging the gap between customers and the firm. On the other hand, sales turnover is targeted with the increasing customer base on the basis of innovation in the services. These all efforts lead to accomplish the objective related to hassle free delivery of products to end users.
The supply chain management includes the management of raw material, overall procurement and delivery of products to end users. It plays the important role for the business in maintaining the consistent flow of production. In this respective, management of Deliveroo follows the purpose to supply on the basis of mobile application technology and web-based system. The rationale behind using such kind of supply chain management is to minimize the cost and ensure fast delivery of products and services. However, multiple suppliers are connected with the firm in order to provide the desired products for customers. These multiple suppliers consists of several food and drink restaurants. Also, numbers of suppliers are involved in the distribution chain such as drivers, cyclists and bikers etc. who deliver the product to end users. Ngai, Cheng and Ho (2004) explained that web-based supply chain is based on five critical success factors which should be considered by the organizations. It consists of communication, training and education, top management commitment, data securities and hardware & software reliability. These components make it possible for companies to resolve any kind of barriers taking place between the companies and suppliers. This is because clear communication is established with the inclusion of a suitable source of information.
At the same time, training and development are important to the existing employees of the business. This results from the smooth operation because personnel do understand the internal operation in the proper manner. However, a certain percentage of cost is devoted to the continuous training of employees through which it becomes easy to enhance the existing knowledge level of employees. However, Deliveroo faced criticism due to the employment of inexperienced riders who ride their bikes without light in the dark. This has the direct impact on the delivery time as they find it difficult to deliver the product on the time (Laker, 2016). Such kind of practices affects the brand image of the business as riders of the companies wear its profession dresses which showcase its image in the streets. Owing to this, Deliveroo to ensure to have the right transportation facilities through riders do not face an issue in delivering the products throughout the day and night. The below-mentioned graph is showing how Deliveroo is covering wide area for delivery of varied goods and services.
Tan, Shaw and Fulkerson (2000) asserted that use of internet or external technologies assists business to share the information between business partners, customers and company itself. This makes it possible to form new strategies in accordance with the objectives of the business. At the same time, software component technology plays the significant role in integrating the heterogeneous information system in the form of a virtual information system. This reflects that Deliveroo can ensure its smooth operation with the help of appropriate web-based supply chain management. On a critical note, a company should cope-up with the technological innovation so as to keep pace with the changing scenario. Otherwise, its competitive edge would get affected in the long time span (Mikurak, 2003).
Croom (2000) studied that web-based procurement aid in the significant cost improvement along with the strategies leverage. This reflects that products can be purchased at relatively lower cost with the expectations of higher benefit. This enables a corporation to integrate all related resources support the business in accessing the suppliers who provide quality products and services. In this manner, as shown in the figure 9 Deliveroo is getting extensive benefit out of the web-based system through which cost is minimized to a great extent with the retention as well as the attraction of customers. In the same fashion, Johnson and Whang (2002) explained that web-based supply chain management is positively affecting the business in interacting with others and customers. They further claimed that web-based supply chain management faces several issues such as high transaction cost, poor information availability and management of the complex interface between different functional organization.
This clarifies customers regarding its varied products and services. With the inferences of this study, it can be said that Deliveroo is managing the effective supply chain wherein customers are communicated with the mobile application and website for all their orders. Also, they are provided opportunities to select their desired restaurants. This liaisoning between food sectors and customers assists business to achieve the higher rate of return. However, Deliveroo does not need to increase the storage cost due to online delivery services. Yet, the major requirement related to vehicles and internal technological should be sound to cope up with the changing scenario.
Therefore, a web-based supply chain can be maintained with the effective maintenance team and engineer who can update the system on the basis of the time required. This is important for the success of online business otherwise, the organization might suffer from low sales turnover and low market share. Yet, cited online delivery business is effectively meeting the requirement of customers with the internal operation of the business. However, a company will be facing an issue in case of issues such as down server, poor information availability. Therefore, some critical issues should be focused on the business in order to ensure sustainable competitive edge in the marketplace with the strong supply chain.
On the basis of the aforementioned analysis, it has been found that Deliveroo is performing very well in the marketplace. It has effective operational facilities through which management can effectively increase the sales turnover and cater the requirement of customers. This in turn business can create the competitive edge in the marketplace with the increased share price. Also, it has been noted that company faced issue related to inexperienced riders and some critical issues associated with supply chain management can have the direct impact on the future performance of the business. However, business should follow, below mentioned recommendations for its long-run survival and sustainable competitive edge in the marketplace. With the compliance of following mentioned recommendation company may be able to take proactive action for its success and growth in the in the marketplace-
The continuous upgradation into the products and services will be helpful for company to attract more buyers and create competitive edge of the business in the marketplace. This is because upgradation is done on the basis of feedback of customers and requirement of business change to survive in the changing requirement. In addition to this, employees are key to determine the success of the business; therefore, their motivation and zeal will be effective for Deliveroo to improve the services and ensure faster delivery of product. Moreover, technological upgradation would be helpful to track the order in relatively less time and provide great experience the customers. However, in order to implement all the suggestions company will have to incur the cost but long term benefit will be derived to it.
The aforementioned report concluded that small business should track the performance with the continuous change in its strategy to offer the product and keep the employee or customers highly satisfied. Moreover, operation processes should be controlled with the inclusion of skilled and competent personnel. This facilitates to increase the sales turnover and greater market share of the business. Additionally, key performance objectives of Deliveroo clarify the vision or mission of the business among personnel so that work can be done accordingly. It can also be concluded that effective supply chain is important for the business to reduce the cost of operation and retaining the customers for the long time span.
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