Do you have an assignment to write where you need to conduct a market analysis of an organisation? Are you looking for a fully-solved answer to help in completing your assignment? Do you want to learn how and what to write in a marketing analysis assignment solution? I am going to tell you everything that you should write in your market analysis assignment answer.
All aboard. Lose the anchor. And off we go!
Let us take a market analysis example question.
For the ease of understanding, it will be better if I share a sample with you all. And for today’s blog, the lucky assignment sample is an individual report assessment of the course BUS5SMM.
Here is the question:
Students of other courses, please do not be disheartened. I am going to explain with only one point – how to conduct marketing analysis of an organisation.
It doesn’t matter if your organisation is Lush Handmade Cosmetics or Apple Inc., the format and way to write the answers remain the same. So, treat this market analysis example as a sample for reference.
Begin with a marketing background.
Do not be a miser with words here. When you read the background, your mind starts processing 10% of the total word count, 2500 word report, 250 word long background.
No. This is not working like that.
Give this section time and understanding. You are laying down the foundation stone of the market analysis report, of what you are going to do in this assessment answer.
What points does this include? Have a look.
- Who founded the company?
- When was it founded?
- How was the idea of the organisation born?
- How was the journey at the initial stage of the company?
- How did the company grow from a name to a brand?
You get the idea, right? These things are some parameters that you need to take care of while writing the background. You cannot prepare for a better future if you do not know the past.
Want to know how this section looks like?
Conduct an internal analysis.
You must be wondering what use does an internal analysis have in a market analysis. Unless you are aware of the strengths of your own organisation, you cannot work your way to the top of the food chain. You need to conduct an internal analysis because launching an all-out war against the competitors requires it.
This section is going to be the largest one. You can say that this is the body of the report. So, do not haste in this market analysis section. And if you face any problem, a marketing analysis assignment help provider will easily guide you out.
- Highlight what your company does best.
- What makes them the best in what they do?
- How did they attract customers?
- What are the key products of the organisation you have chosen?
See, my market analysis example is about LUSH. These people have worked with brands like The Body Shop and are making market-revolutionary products like bath bombs, massage bars, etc.
Find such information about your organisation and mention it. This is what an internal analysis section looks like –
The most important part is here – marketing strategies.
When you are conducting a market analysis of any organisation for an assignment, BUS5SMM or others, the analysis of marketing strategies is a must. You have to delve for what ways are the companies using to counter and crush their opponents.
These strategies have to analysed in areas like –
- Pricing of the products and services
- Promotion of the brand
- Distribution of the product to reach a larger segment of the target audience
Here is what analysis of Lush’s pricing strategy looks like –
Do not forget to compare the marketing mix with the competition
When you are looking for someone who can “do my marketing analysis assignment”, make sure that you check if this section has been addressed or not. Why? Because not many marketing analysis assignment writers are able to hit the right nerve when it comes to the marketing mix.
But I know what this is. I have even explained in a blog about what the 4Ps of marketing (the marketing mix) are!
In this section, you have to take into account the 4Ps of marketing that you discussed above. Then, you have to compare them with those of the competitors. For example, Lush’s competing business is L’Oréal. So, you need to compare the pricing strategy of Lush with that of L’Oréal.
This is how this section will look like –
In the end, our personal favourite, the conclusion.
I don’t think I need to explain in detail what the conclusion is and what you have to write in it.
So, this concludes our market analysis assignment answer here.
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