A medium that companies use to convey the messages about their products and services in order to promote the brand products and sell them, is known as Marketing communication. To accomplish their goals, companies ensure that the customers are persuaded enough to buy their products at the end of the day. Students learning marketing communications are taught about number of strategies and methods to earn audience. But before they apply the concepts in person, they have to first submit their knowledge in form of assignments. Looking at the cons of the assessments, marketing communication assignment helps in keeping in touch with all the concepts that have been taught so far and tracking the things that are not clear and require efforts.
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Marketing communication uses the marketing and management tools to create the brand awareness among the potential customers, which means some image of the brand gets created in their minds that helps them to make the purchasing decision. Marketing communication includes Advertising, Sales Promotion, Events and Experiences (sponsorship), Direct Marketing, Interactive Marketing, Word-of-Mouth Marketing, Public Relations and Publicity, Personal Selling, etc. These tools of communication are collectively called Marketing Communication Mix.
Through the units, students are able to explore the utilisation of marketing communication and how to sustain brands through it. Based on the knowledge,
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