Table of Contents
Concepts regarding Issues of Marketing Ethics.
Ethical Marketing Principles and Concepts.
Corporate Social Responsibility.
Conceptual Principles of CSR..
Marketing ethics and corporate social responsibility are two important aspects of business management. The ethical factors join the workplace to have proper social-cultural principles and factors that every organization must follow to maintain organization working output. In this report, vivid descriptions about the marketing ethics along with certain principles and concepts are identified. The issues regarding ethical marketing have also been discussed here. The various problems arising out of ethical marketing have been allocated in this report. On the other hand, corporate social responsibility and its factors are also discussed in this report and its principles.
The marketing of any products or services requires covering several factors involved in the process. Now while marketing requires a rigorous amount of plans and strategies to extract proper profit margin or increase the customer count. Besides all these factors which marketing requires holding the organization in its proper pathway. An organization without proper moral principles or ethics will not conduct a proper business in any market. Proper ethical research and marketing enable an organization to provide service accurately and properly, earning the faith of the customers (Laczniak, Murphy, 2019).
Marketing ethics comprises several principles that comprise raising the standard of fairness in means of business, marketing decision makings, practices, and behaviour along with the certain factor of morality in the business organization (Vanhamme, 2017). Certain ethical issues and strategies that are needed to reduce or maintain such ethical issues are discussed as follows-
The principles that Marketing Ethics must rely on are also to be allocated in this section are as follows-
Social accountability is the main structure on which an organization mainly holds. Any organization without proper responsible social accountability leads to chaos in the workplace and business structure. Practising corporate social responsibility is important to establish the vendetta of corporate citizenship, which includes properly established factors of society, culture, and economic environment that are prevalent in an organization. (Grayson, Hodges, 2017)
The principles that every business organization required to follow to commence the business smoothly are as follows-
The marketing ethics helps to maintain and provide proper data regarding certain marketed products to the customer or market audience. So it is very important to maintain a biased management system in any organization to maintain proper marketing ethics. Also, corporate social responsibility and its principles help to maintain the proper structure of corporate citizenship, eradicating discrimination in the workplace.
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