Customers will be provided with something new and will be excited. It is a normal consumer psychology to try whatever is new in the market. This is an opportunity for the company to invest in new ways of branding and selling the products. The new business unit also creates employment and growth opportunities in the company, which will have a positive impact on the business. The employers will enjoy the opportunity of obtaining increased wages and partake in the company’s profits. There is always an increased demand for a variety of soft drinks in the market, which will fuel the success of Foleo Group in the expansion of their businesses worldwide.
The proposed initiatives are based on cost-effective measures in increasing the distribution and selling of the soft drinks in the market and by launching a new variety of soft drinks, it stands a step ahead of its competitors which are in Australia and also in other countries such as NewZealand (Kumar and Polonsky, 2017; Varadarajan et al. 2006 ). The increase in the distribution of the products will make it easier for the consumes to avail the in the market, which will reduce the customer’s effort in searching the products and accessing them online, or in specific locations. Foleo has an enormous number of buyers which guarantees a high level of success rate in generating sales. The quality of the raw materials used in the production of the soft drinks is very high and even though it supplies them at affordable prices; it gives the right to the suppliers to manufacture few of their products in specific forms as required by their consumers. By taking the proposed initiatives the company ensures that it obtains a high level of success and growth in all its operations (Ross 2017).
Analysing the impact of the proposed initiative on different stakeholders has led to an understanding of its application even before their products are launched. Thereby, it can be concluded that the implementation of these strategies will lead to the achievement of the company's target as well as enhance the corporate-level strategy for its expansion.
Kumar P. and Polonsky M.J. 2017. Australasian Marketing Journal.
Ross K. 2017. A very complicated business. New Zealand International Review, 42(4), p.8.
Varadarajan R. DeFanti, M.P. and Busch P.S. 2006. Brand portfolio, corporate image, and reputation: Managing brand deletions. Journal of the Academy of Marketing Science, 34(2), pp.195-205.
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