Table of Contents
App Annie Case Study.
App Annie and Coca- Cola Collaboration.
“The uses of the data that is collected from App Annie are very diverse, almost as much as the consumers who buy the products of the company”- Coca- Cola Executive
App Annie is shown to have many advantages for the helping the corporate world flourish. Some of those include:
As a lot of interactions with the customer tend to occur in places such as stadiums or in stores,it is vital to accumulate data from all over the world to give marketing insights and consumer-centric strategies. It faces myriad marketing challenges and opportunities for a brand that has a ubiquitous presence (App Annie, n.d.).
Coca-Cola is reliant on App Annie Intelligence for helping it in understanding the digital landscape through the accumulated data. It offers several solutions:
App Annie’s accumulated information is essential to the deep learning processes and is a key factor in making the product experience delightful for the customers in the following ways:
App Annie. (n.d.) Coca-Cola Relies on App Annie to Help Amaze & Delight Its Customers. Retrieved from: https://www.appannie.com/en/insights/customer-stories/the-coca-cola-company/
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