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  • Subject Name : Marketing

Coca- Cola Analysis

Table of Contents

App Annie Case Study.

App Annie and Coca- Cola Collaboration.

Challenges.

Solution.

Result

References.

App Annie and Coca- Cola Collaboration

“The uses of the data that is collected from App Annie are very diverse, almost as much as the consumers who buy the products of the company”- Coca- Cola Executive

App Annie is shown to have many advantages for the helping the corporate world flourish. Some of those include:

  • Unparalleled accuracy in data
  • 1 million apps for connecting
  • More than 200 people in research and development
  • Industry standard
  • Support from all over the world
  • More than 400 ads connections

Challenges of App Annie Case Study

As a lot of interactions with the customer tend to occur in places such as stadiums or in stores,it is vital to accumulate data from all over the world to give marketing insights and consumer-centric strategies. It faces myriad marketing challenges and opportunities for a brand that has a ubiquitous presence (App Annie, n.d.).

Solution of App Annie Case Study

Coca-Cola is reliant on App Annie Intelligence for helping it in understanding the digital landscape through the accumulated data. It offers several solutions:

  • Optimization of their app or the retailers’ apps
  • Keyword Optimization
  • Colour schemes that are in use in screenshots/media buys
  • Helps in formulating strategies for marketing

Result of App Annie Case Study

App Annie’s accumulated information is essential to the deep learning processes and is a key factor in making the product experience delightful for the customers in the following ways:

  • Adding exciting features for engaging customers
  • Ensuring engagement for users through apps
  • Making the experience for ordering food through phones perfect for users
  • Ensuring growth in distribution

References for App Annie Case Study

App Annie. (n.d.) Coca-Cola Relies on App Annie to Help Amaze & Delight Its Customers. Retrieved from: https://www.appannie.com/en/insights/customer-stories/the-coca-cola-company/

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