Understanding all about business management and acquiring insights is interesting and provides significant knowledge. During my trimester, I have enjoyed learning many theories and concepts of business communication. Several books, journals, articles, lectures, notes, PowerPoint slides, and readings helped me to gather and analyse information to comprehend accurately and importantly. A study by Coffelt, Baker and Corey, (2016), indicates that business communication can be stated as the method or approach to exchange statistics or information regarding business process and in context to sharing goals, objectives, decisions, solutions to problems, informing and listening to employee’s ideas, views, and opinions to prosper growth and profitability (Coffelt, Baker and Corey, 2016). Moreover, it has also provided me significant insights about the types, and modes of business communication; and its progression according to the changing business needs and trends (Coffelt, Baker and Corey, 2016).
Concerning the two types of business communication which include, internal and external communication, which are to be processed and designed accordingly to its limitations and need for communication. Internal communication can be referred to all the business communications that happen internally with employees, stakeholders, and business partners (Coffelt, Baker and Corey, 2016). Whereas, external communication involves communicating with the customers, shareholders, and societies where it serves business (Coffelt, Baker and Corey, 2016). This helps business organizations to effectively share and exchange information regarding their business operations and activities precisely. Thus, it has been understood that business communication plays an important role in enabling an organization to ensure productivity, satisfaction, and smooth flow of operations subsequently.
Information theory: According to West and Turner, (2018), information theory primarily focuses on how information travels from sender to recipient with few errors that create barriers of communication and leads to inaccuracy and unreliability (West and Turner, 2018). The study reveals that if one will view communications through information theory’s perspective, it will be beneficial to identify the errors and prevent any occurrence of mistakes in communication (West and Turner, 2018). Moreover, the information theory involves measuring the communication to confirm its accuracy effectively before sending it or sharing it with potential customers and shareholders of the organization, for example, information processing technologies, CRM, and Database Management System (DMS) (West and Turner, 2018).
Social marketing theory: With emerging social media presence, accessibility, and familiarity, it is providing significant scope for generating a pool of customers and stakeholder which appears to be potential ground for globalization and enhancement (Goldberg, Fishbein and Middlestadt, 2018). The social marketing theory mainly emphasised on how communally valued information can be encouraged and used to gain business effectiveness through effective communication (Goldberg, Fishbein and Middlestadt, 2018). In addition, the approach is managerial and pursues a context which can be utilized to plan, implement, and assess the campaigns of gathering information. Through social marketing theory, business establishments can identify and understand customers need and the requirement to communicate products and services based on the findings, for instance, automatic messaging applications, social media business pages, email marketing, and so on (Goldberg, Fishbein and Middlestadt, 2018).
First, since the course is new and unexplored, initially, it was difficult to cope with the subject knowledge and understand the factors involved. Second, I was having extreme confusion with the several aspects and modes of communication to identify and understand comprehensively. Third, relating business communication models, types, and theories with the real-life examples were challenging, but after continuous learning, insights, and helpful contribution s from tutors, and peers has helped me to manage to gain the knowledge and understanding of business communication perceptions effectively. On the other hand, seeking accurate information over the internet and several journals was tough and faced several issues relating to the subject and finding the precise information from varied sources.
Initially, the performance was low in term of accustomed to the subject knowledge and familiarity with the provided information. My performance has gradually increased from average to above average after reviewing several literature reviews related to business communication and lectures notes form tutor and assistance from my colleagues. During the first year, the subject was placed in our curriculum, thus, required high effort and concentration towards the subject to get acquired with further learnings of business communication and administration.
My areas of improvement include concentrating more on the subject of business communication to gain more valuable insights and advancements as per the latest business trends. On the other hand, there is a massive need of connecting my views, perceptions, and opinions with real-life examples in order to make more meaningful study and understanding of various concepts and theories related to business communication. In addition, performing valuable research on business communications and other aspects of organizational management will help me increase significant understanding and several different outlooks on various advantages and challenges of business communication.
Coffelt, T., Baker, M. and Corey, R., 2016. Business Communication Practices from Employers’ Perspectives. Business and Professional Communication Quarterly, 79(3), pp.300-316.
Goldberg, M., Fishbein, M. and Middlestadt, S., 2018. Social Marketing: Theoretical and Practical Perspectives. 2nd ed. New York: Routledge, pp.119-142.
West, R. and Turner, L., 2018. Introducing Communication Theory. 6th ed. New York, NY: McGraw-Hill Education, pp.125-139.
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