Today’s era is a technology-driven society, fast-paced, generating a humongous amount of data every second. Technology has touched us in every aspect, from waking up and scrolling social media and likes to travelling and getting accommodation. The amount of data we generate is all personal, however, the more we are in control of that data, and the more secure we feel. The right to privacy in the 1950 European convention on human rights, which talked more on respect for private and family life. Although the present-day emergence of the internet and the surmounting data, generated every second, includes mostly personal data which is vulnerable. To curb such risks, General Data Protection Regulation (GDPR) came into action on 25 May 2018, turning the tables of data security and fines for breaching the law (Laybats, et al.,2018).
The social implications happening with breach of data of a customer by an organization is a serious cybercrime, however, the rights were not in favour of the customer but by the emergence of GDPR, it did give some weapon to fight against such activities, as the penalties are huge for violating the law.
The political move also changed with the shift in the law for protecting data as the EU enforcing the law on their subjects. Though the hotel industry generating huge data and also operating across borders. The need for digitization and upgrade of IT infrastructure to keep the cyber-attack on data at bay was inevitable. Forcing the hoteliers to comply accordingly with the law, which made the data more secure and also the trust of the customers intact, followed which it helped in more investing and utilization and ultimately the revenue. In this context, the thesis statement can be sated as “ Is GDPR a valuable step towards big data privacy or not? ”
A case study represented by Towerwatch, (Lundstedt, 2018) which detected cybersecurity vulnerabilities within two organization in the hospitality industry, while implementing the security measures they evaluated that in both the cases the breach happened regularly in ways as simple as an email. However the organisations we astonished to the known amount of sensitive data they had. The occurrence of the sensitive data triggers came from the HR department, finance and the rest of the organization. The amount of sensitive data in possession is still the major area where the hospitality industry needs to focus and speed up the cybersecurity protection measures.
GDPR reforming and changing the game around making sure about touchy information handling. The rising measures of the information held the break presents, even more danger with regards to the measure of information caught as it expands the recurrence of Cyber dangers. With immense fines and cruel results, the effect of these breaks is not, at this point unessential to associations and is accordingly being perceived and managed at senior individuals from the association. Driving these guidelines through from more elevated level chiefs places more prominent significance on workers to secure touchy information and this implies it is paid attention to more companywide. This helps construct an organization culture established in security and information insurance. Inside the accommodation business, GDPR reinforces the security of client information and permits associations to increase their consciousness of innovation and the information that they hold. GDPR is changing the game for Cyber Security, upholding what we have known for quite a long time; it is intense and should be done appropriately. Data privacy of any functional organisation or on a personal level gives everybody the right to protect it. There are certain legal implications if there is any misuse of the data.
Where the jurisdiction of the member state fails to provide the administrative fines and charges, article 58(2) can be applied to legal actions. In any circumstances, the legal actions are dissuasive, rational, and effective (Palmirani, et al.,2018).
The hotel industry has benefitted from GDPR as it has helped the industry digitize the whole process, right from marketing to customer feedback and then understanding individual customer needs.
The Big data revolutionised the hospitality industry giving a bigger and better picture of the business while GDPR gave real cyber protection to the customer to rely upon. Understanding the value of data and a kind of focused database that combined everything in one place. The centralized portal is considered to be standard for hotels. Knowing the smallest details and utilize the knowledge to their benefit and provide better individual customer satisfaction. Total data management has been possible due to the emergence of the GDPR. Disclosure and transparency in the process of collecting data and involvement of any third-party vendor like Razorpay, making it more compliant to GDPR and also increased the responsibility for its security (Revolidis, 2017). The stock exchanges, jet engines, social media sites are a part of big data. And the data protection rules must be applicable to all these.
The hotels need a focal framework wherein everything meets up. Before, this framework was the property management system (PMS). In any case, PMSs are firm, with costly interfaces, and helpless information purging functionalities. The present predominant PMSs are not intended to deal with the expanding measures of information and information sources, and the forthcoming cloud-based age of frameworks is excessively lean and concentrate just the key functionalities like registration and registration (Truong, 2019).
The lodging business in this way needs another focal framework, a mothership that assumes control over the previous function of the PMS. A PMS framework is needed to at long last have the option to work at eye level with the online travel agents once more.
In the event that you take a gander at the GDPR from this point of view, it is at last a measure started by government officials to constrain organizations to make themselves fit for what's to come. Each one of the individuals who don't do so risks disobeying appropriate law and floating further down the serious winding in the coming years.
In this sense, maybe a few hoteliers will thank the lawmakers in a couple of years for making them fit for the future through the GDPR. It has coercively given those that follow an upper hand. Thus, the thesis statement can be restated that “GDPR plays an important role towards big data privacy and cybersecurity”.
Laybats, C., & Davies, J. (2018). GDPR: Implementing the regulations. Business Information Review, 35(2), 81-83.
Lundstedt, L. (2018). International Jurisdiction over Crossborder Private Enforcement Actions under the GDPR. Faculty of Law, Stockholm University Research Paper, (57).
Palmirani, M., & Governatori, G. (2018) Modelling Legal Knowledge for GDPR Compliance Checking. In JURIX(pp. 101-110).
Revolidis, I. (2017). Judicial Jurisdiction over Internet Privacy Violations and the GDPR: A Case of Privacy Tourism. Masaryk UJL & Tech., 11, 7.
Truong, N. B., Sun, K., Lee, G. M., & Guo, Y. (2019). Gdpr-compliant personal data management: A blockchain-based solution. IEEE Transactions on Information Forensics and Security, 15, 1746-1761.
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