• Internal Code :
  • Subject Code : BIZ101
  • University : Laureate International Universities
  • Subject Name : Business Communications

Social Media for Communication at the Workplace


Social media's rapid development has changed the way of communication and accessing important information. The traditional form of communication used to disseminate the information from a single point to the intended audience whereas social media provides a two-way interaction with the help of the electronic community. The demand for social media at the workplace has increased so is its coherence and congruencies. The purpose of outlining report is to structure the ideas in such a way that are connected. The topic of the report is the use of social media tools for workplace communication (Forsgren & Byström, 2018). The objective of this report is thus to understand how social media improves or reduce the productivity at the workplace by increasing coherence and decreasing contradictions. This report would be read by the employees of the organization to improve their usage of social media in communication. Information technology is used for this report. At this company, the mode of communication between the colleagues takes place through social media in internal and external places. The communication strategy used here is a written form of communication.

Research sources

The below-mentioned research sources are intended to be used in the discussion of the report.

Research source 1

Name of the resources: Multiple social media at the workplace: Contradictions and congruencies

Type of resource: Academic Journal


It was identified through this research paper that due to lack of communication, two offices of the same company were found to be working on the same technology for resolving the problem to avoid such issue, it is important to use internal communication methods like if the developer is learning something new it can post about it on Yammer. Besides, the company can even use the wiki to avoid the repetition of the same questions it will help in saving a lot of time of the employees because here they can refer and get an answer of how to go ahead if the same type of problem occurs in the house. The problem with Yammer is that not everyone is reading everything posted on it. This is why some people use forums as it provides space for longer discussions. These social media tools have increased coherence as well as contradictions at the workplace.

Reliability test

Yammer reliability: 4

Vanilla forum: 4.5

Dokuwiki: 5

Research source 2

Name of the resources: Enterprise social media usage: The motives and the moderating role of public social media experience

Type of the resource: Academic journal


Enterprise social media is a web and mobile application that allow the employees to broadcast and communicate messages to all the employees of the organization. Many organizations have already deployed these tools to improve internal communication, knowledge sharing and collaboration. A survey was conducted in the organization to understand the motives of using social media tools by employees and how to enhance the use of workplace social media (Liu & Bakici, 2019). It was found that many enterprise social media project failed in the organization at the beginning of the first six months. There are only a few employees that use ESM for social interaction, information sharing, information seeking and so on. It is observed in the survey that social interaction, information seeking has a positive impact on the employees. They select the tool of their choice at the workplace to communicate the message.

Reliability test

Enterprise Social Media: 4

Research source 3

Name of the resource: 7 Reasons Social media in the workplace can help employees

Type of the Resource: Article


It is due to social media sites people at the workplace can create a new professional relationship with people within and outside the organization. These relationships would lead employees to better opportunities which he or she would not have got without knowing one another. It is observed that better connection increases the needs of the sale, interest in the employment, creating new ideas and getting business opportunities (Marketing Ninjas, Na). LinkedIn is the best social media platform for connecting with people on a professional front. People can also increase the cohesion of working with one another by building a strong relationship with the team members at the workplace. Business communication through Whatsapp will help the organization lead to more cohesive and productive teams.

Reliability test

LinkedIn: 5

WhatsApp: 5

Research source 4

Name of the resource: How social media in the workplace can benefit a business?

Type of the Resource: Article


Social media is often seen as a source of distraction at the workplace but it can be beneficial for the organization. It is one of the best marketing tools for the business. It not only helps elevate employee's productivity but also helps in expanding the business. Business applications like slack or workplace by Facebook are some places where employees can communicate with others. These social media apps help in uploading a document, links, images or direct message a person privately in case of urgency (Jeanetta, 2017). It is a very important resource for employees for completing the task and meeting the goals defined by the organization. It improves workplace efficiencies and leads the person for employee collaboration.

Reliability test

Slack: 4

Workplace by Facebook: 4


It can be concluded from the above findings that social media is a good tool to communicate information at the workplace. It is beneficial when the message has to be broadcasted to all the people in the organization. Employees can use different social media tools as per the needs like they can use yammer and wiki for sharing information, LinkedIn and WhatsApp for creating professional relation, slack and workplace by Facebook for managing task and similar enterprise social media for communication and sharing of information.


Companies which are not using social media must start using it for increasing the productivity of employees. It will help the employees to gain knowledge and work according to the commands authorized by the manager in case of any changes in the projects. It is the best tool to work in collaboration with one another (Watkins & Smith, 2018). It will not only make the task easy but also help in improving the performance of the employees. All the companies must start using social media for communication at the workplace and marketing purpose outside the organization.


Forsgren, E., & Byström, K. (2018). Multiple social media in the workplace: Contradictions and congruencies. Information Systems Journal, 28(3), 442-464.

Jeanetta (2017) 7 Reasons Social Media in the Workplace can Help Employees https://theolsongroup.com/5-reasons-social-media-workplace-can-help-employees/Liu, Y., & Bakici, T. (2019). Enterprise social media usage: The motives and the moderating role of public social media experience. Computers in Human Behavior, 101, 16 3-172.

Marketing Ninjas (n.d.). How social media in the workplace can benefit a business https://blog.marketingninjas.com/blog/social-media-workplace-benefit-business-fboc

Watkins, B., & Smith, S. A. (2018). Best Practices for Communicating Workplace Culture on Social Media. Recruitment, Retention, and Engagement of a Millennial Workforce, 37.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Business Communication Assignment Help

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