Book and Board Domain Analysis Report Sample

• Subject Name : IT Computer Science

Existing Apps in Similar Domain Analysis

Introduction to Book and Board Domain Analysis Report

As the case depicts the business environment of the high street travel agency, called as Book & Board (B&B), concerning its business model and plan to prosper growth, it also gives a clear idea about the importance of market research and domain analysis to ensure effectiveness. The agency's plan of building a website and transiting from the traditional business model to online requires strategic decisions to prevent any obstacles or arousal of challenges that would negatively impact B&B's plan. It is crucial to note that there are end numbers of business running with a similar business model and has an online presence widely. Thus, it will be beneficial for the agency to initiate or execute market research and domain analysis before the transition to online. 

By looking at the market, the rivals or competitors in the same domain, are creating and coming up with efficient applications and websites that are effective in luring customers to gain benefits. The list is extensive and growing rapidly as the travel and tourism industry has the potentiality to inflate swiftly.

Co-operative Travel Holidays – Within the UK, this travel agency is been recognized as the largest travel agency which operates independently (Cooptravel.co.uk, 2020). The agency offers a wide range of options for travellers and tourists in terms of holiday packages, short breaks, hotels and accommodations (Cooptravel.co.uk, 2020). The interesting and unique selling point of the agency is that they offer their services at the lowest prices which they guarantee as well (Cooptravel.co.uk, 2020). In addition, the sun and ski holiday are the critical success factor of Co-operative Travel Holidays (Cooptravel.co.uk, 2020). This brings customers attention at large which helps them fetch a new customer base in a cluster. All of their services are online starting from searching for handling queries and bookings (Cooptravel.co.uk, 2020). The travels deals are flashed on their websites and through marketing campaigns, the agency successfully reaches customers to insist on buying their travel and tourism products and services (Cooptravel.co.uk, 2020). All the stored customer details are then contacted to enquire about further assistance or seek feedback from clients to improve the business processes. The website looks simple with easy accessible tabs and options to choose along with the strategic approach of placing the credits received from such as awards and prizes within the welcome page of the website shall let customers feel appealing (Cooptravel.co.uk, 2020).

Barrhead Travel – It is another high street travel agency in the UK operates across the region since 45 years by providing holidays tours, travel plans, cruise holidays, flights, on-demand travel expert for travel-related assistance (Barrhead Travel Worldwide, 2020). The special factor which makes is distinguished from other travel agencies across the UK is that is the ATOL protected; a governmental scheme of UK in providing financial protection towards every traveller who purchases their services (Barrhead Travel Worldwide, 2020). Every customer who would buy their travel plans or flights will supply an ATOL scheme certificate signifying financial protection by the UK government (Barrhead Travel Worldwide, 2020). Similar to co-operative travel Holidays, their website equally has an interface of searching hotels, flights, the option of selecting departure and destination as per customer preference and need. Besides, an option of finding a travel expert is also available on the website of Barrhead Travel agency which indicates they are highly competitive and flowing with the trending needs and requirements of business and customers as well (Barrhead Travel Worldwide, 2020).

Dawson and Sanderson Limited – An effective and local holiday expert that deals with all kind of holiday and travel need people to seek across the UK. Established in the year 1962 and has a record of serving more than 5 million customers satisfying their needs and preferences effectively (Dawson & Sanderson Holidays, 2020). In addition, the agency claims that it offers quality discount holidays within the regions of Newcastle, Humberside, Manchester, Doncaster and to other provinces across the UK for more than 50 years in service (Dawson & Sanderson Holidays, 2020). Among the two other travel agencies, this travel agent is inclined towards taking up social responsibility and giving a new perspective towards integrating corporate social responsibility among the travel agencies as well (Dawson & Sanderson Holidays, 2020). Interesting fact, it is also aligned with ATOL schemes, but additionally, it differentiates itself by being a member of the ABTA; a leading association between various travel agents and tour operators in joining together to support and resolves issues and improves efficiency with mutual effort and contribution (Dawson & Sanderson Holidays, 2020).

SWOT Analysis of Co-Operative Travel Holidays

SWOT Analysis of Barrhead Travel

SWOT Analysis of Dawson and Sanderson Limited

MoSCoW Analysis

According to a research study by Serral, Sernani, Dragoni and Dalpiaz, (2017), which discusses the importance of prioritization and requirements of a system to help understand the need as per the stakeholders and customers in smart home applications (Serral, Sernani, Dragoni and Dalpiaz, 2017). In addition, the authors have also indicated regarding the process of MoSCoW analysis in prioritizing requirements which are essential and needed to make the application more effective and efficient at the same time (Serral, Sernani, Dragoni and Dalpiaz, 2017). It can be defined as an effectual prioritizing technique in managing requirements and needs precisely in terms of which are the factors to must-have, should have, could have, and will not have (Serral, Sernani, Dragoni and Dalpiaz, 2017).

Now, concerning the MoSCoW analysis of Co-operative Travel Holidays, it indicates the following:

MoSCoW Analysis of Barrhead Travels

MoSCoW Analysis of Dawson and Sanderson Limited

Conclusion on Book and Board Domain Analysis Report

By looking at the SWOT and MoSCoW analysis of the three leading and effective high street travel agents within the UK provinces indicate significant understanding. First, all the web applications of the three travel agencies or companies are closely similar and having equal features and design. However, there are few factors which differentiate from each other in terms of their effectiveness. Second, out of the three travel agencies, only Dawson and Sanderson Limited have account login feature, but it is only for existing or after served customers to login into their account to manage their necessities. Third, the user interfaces are not that appealing as it is required in term of luring and attractive to customers’ eyes. Besides, the graphical representation was not up to the mark as compared to international and trending travel agencies which are popular across the globe. Thus, this indicates that the market completion among the travel agencies concerning web application and the online business process seems to be high and extensive. It is important to look into the loopholes that are found within the two analysis shall help to build the website for B&B more effective and efficient towards users and within the competitive market.

Reference List for Book and Board Domain Analysis Report

Barrhead Travel Worldwide, 2020. Barrhead Travel Holidays, Cruises & Flights Online Travel Agents. [online] Barrhead Travel Worldwide. Available at: <https://www.barrheadtravel.co.uk/>

Cooptravel.co.uk, 2020. Co-Operative Travel Holidays. [online] Cooptravel.co.uk. Available at: <https://www.cooptravel.co.uk/>

Dawson & Sanderson Holidays, 2020. Dawson & Sanderson: Your Local Holiday Specialists. [online] Dawson & Sanderson Holidays. Available at: <https://holidayco.co.uk/>

Serral, E., Sernani, P., Dragoni, A. and Dalpiaz, F., 2017. Contextual Requirements Prioritization and Its Application to Smart Homes. Lecture Notes in Computer Science, pp.94-109.

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