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  • Subject Name : Management

Apple Inc. Analysis

Introduction to Apple Inc. Analysis

Apple Inc. is an American information technology company, and its HQ is in Cupertino, California. The company develops, design, and distribute its electronic, computer software and other services across the world. Apple has different hardware and software products such as I-Pad, Mac-person computer, smartwatches, I- phones, I-tunes, Mac-OS, and others. The company was formed by Ronald Wayne, Steve Jobs, and Steve Wozniak in 1976. Tim Cook is the CEO of the company (Apple, 2020). The objective of the report is to analyses, CB and advertisement strategies of the company.

Objective of Apple Inc. Analysis

  • Apple wants to grow its business in current and new countries.
  • They want to develop a product with their advance technology that defeats its competitors.

Strategy of Apple Inc. Analysis

To achieve its goals Apple keeps its research on its customers and gathers the information of their needs and wants. With the help of the information, they fill the gap, and full fill the demands of their customers. The entire product line of the company is based on its loyal customer that returns to the brand repeatedly (Ahn & Thomas, 2020).

Branding of Apple Inc. Analysis

The company branding strategy focuses on the emotions. It includes lifestyle, fancy, freedom, innovation; desire hopes dream and ambitions, and power-to-the-people through technology (Swanminathan, et al. 2020). Apple is now outlining themself more roughly than simply being a Smart devices company. They mixed its digital contented services i.e. Apple-Music, I-Tunes, I-Book and App -Store to be an important part of the assessment intention to device owners, and with I-Cloud and Siri in the device background. Apple is making many services and functionality for the ease of their consumers and allows its users or consumers to access its devices on their desk, lap, fingertips or wrist. Moreover, this strategy makes this brand unique from other tech giants and thus increases brand awareness and loyalty among its customers.

Marketing Mix of Apple Inc. Analysis

 

Products

Apple products are innovative they design their product after the deep research of their customers’ needs and wants. It includes products like I-phone, I-pad, Apple-TV and others (Apple,2020).

 

Promotion

They use commercial and other ads services for its promotion and it focuses on how their products and services differ from their competitors.

Price

Premium pricing is used by the company because of its innovation and technology in the product.

Place

They have strict guidelines to sells its products. Apple authorize certain stores to sell their products, such as Apple store, Online stores and authorized telecom firms (Voelcker & Baker,2020).

Segmentation, Target and Positioning of Apple

Segmentation targeting and positioning play a vital role in the core marketing strategy of Apple. Segmentation encompasses separating the inhabitants into different groups according to their individualities, while targeting, involve in electing specific groups identified during the segmentation to sell its products (Diderich, 2020). Further, positioning refers to the selection of the most suitable marketing mix for the target consumer segment. 

Apple being a multinational information technology company, that has position themself, as a premium brand that offers products and services with advanced technology and abilities than its competitors. It targets the consumers who are keen to pay for advanced technology, and services with unique design, competences, and functions.

Segmentation

Segmentation criteria

Target segment of Apple

 Products or Device:

I-Phone, I-Pad, Mac, I-Pod

Services:

I-Tunes Store, Mac App-Store, I-Cloud, apple-pay,

O.S and Software:

 I-OS, OSX, I-Life, I -Work

Accessories:

 Television, smart-watch and other accessories.

Geographical

Area

Worldwide

Worldwide

Worldwide

Worldwide

Density

Metropolitan/Urban

Metropolitan/Urban

Metropolitan/Urban

Metropolitan/Urban

Demographic

Age

18 – 40

20 – 35

18 – 60

18 – 55

Gender

All Gender

All Gender

All Gender

All Gender

Life-cycle stage

Students

Single, 

Married Couples

Students

Single, 

Married Couples

Students

Single, 

Married Couples

Students

Single, 

Married Couples

Revenue/Income

Moderate

 more income

more income

more income

Profession

Experts, administrators, executives and students

Students

Authorities, supervisors, administrators

 directors Students

Authorities, supervisors, administrators

Experts, administrators

Behavioural

Faithfulness

Of customer

High and switches to same 

High and switches to same 

High and switches to same 

High and switches to same 

Benefits wanted

Intelligence of accomplishment and belonging

Creativity

Swiftness of service, progressive features and capabilities.

Service speed and

Competence

Competence and

Excellence service

Regeneration

Creativity

Character

Strong-minded and aspiring

Strong-minded and aspiring

Strong-minded and aspiring

Strong-minded and aspiring

Consumer status

Budding, expert

Budding, expert

Budding, expert

Budding, expert

Psychographic

Upbringing/ community

Mid /Higher

Mid /Higher

Mid /Higher

Mid /Higher

Recommendation on Branding in A Hyperconnected World

As the Apple operates in IT Industry it needs a lot of creativity and innovation.

The company should also target low-income groups to increase their revenue.

The campaign of the products should be clear and specific as a result it does not lose its effectiveness with time.

References for Branding in A Hyperconnected World

Ahn, J., & Thomas, T. K. (2020). The role of customers’ perceived values of integrated resort brands in destination. Journal of Destination Marketing & Management15, 100403.

Apple. (2020). About us. Retrieved from https://www.apple.com/ 

Diderich, C. (2020). Revisiting the Business Model Canvas as a Common Language. In Design Thinking for Strategy (pp. 29-45). Springer, Cham.

Swaminathan, V., Sorescu, A., Steenkamp, J. B. E., O’Guinn, T. C. G., & Schmitt, B. (2020). Branding in a hyperconnected world: Refocusing theories and rethinking boundaries. Journal of Marketing84(2), 24-46.

Voelcker, S., & Baker, D. (2020). Why There Is No Antitrust Case against Apple's App Store: A Response to Geradin & Katsifis. Available at SSRN 3660896.

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