Brisbane Port Analysis Assignment Sample

• Subject Name : Management

The Latest Trend in Australian Port Privatisation

Executive Summary of Brisbane Port Analysis

Port of Brisbane is the largest seaport in Queensland. The port remains busy throughout the year as a lot of cargoes are imported and exported. The port is planning to grow the trade thus this assignment aims to find more about the port of Brisbane, its logistics, infrastructure, freight of logistics and future business perspective of the port. The report also contains challenges as well as opportunities for the port of Brisbane. It also discusses some key policy response and strategic decisions that Brisbane should take to increase the growth of the trade and economic opportunities of the port. It also gives some recommendation on how the logistics of the port must be maintained. At last, the conclusion of the entire report is explained in the conclusion section.

Contents

Executive summary.

Introduction.

Port operations.

Future business prospects.

Opportunities and challenges.

Key policy response and strategic decision.

Recommendations.

Conclusion.

References.

Introduction to Brisbane Port Analysis

Brisbane port is one of the largest seaports in Queensland and is the third busiest seaport in Australia. This port is used for business shipping activities. It is a preeminent form of water transportation with 2600 ships and is responsible for shipping 28 million cargos every year. It is the fastest-growing cargo port situated at the mouth of the Brisbane River in Australia. The port was developed by the Port of Brisbane Pty Ltd (Chen, Pateman and Sakalayen 2017). This company is owned by the world’s largest and most experienced investors. The objective of the company is to conduct sustainable trade such that it involves stakeholder’s satisfaction and try to bring back shareholders return. The company works on providing world-class infrastructure for its customers. The company works cooperatively to maintain safe and secured port environment. It tries to come up with innovative commercial solutions to secure the port environment. The port of Brisbane private limited has some roles and responsibilities to maintain and develop the port and its related facilities. It also leases and manages lands for conducting port-related services. It maintains and navigates the port for conducting commercial shipping. It is the company which approves for the development of things on the port (Jayasundara, Jones and Sands 2020). The company also does the operation of Brisbane multinational model.

Port Operations

Stevedoring is conducted in Brisbane. It is a place where all types of cargo pass from the domestic and international port. Since the ships pass from this port this is why it is known as freight terminal or freight station. There are two types of stevedoring operations performed on the port. These include loading and unloading of the cargoes on the ship. It also includes other functions like keeping the goods in the dockside and so on (Kelleher, Kastrup and Burley 2019). The people included in this function is known as stevedores. It is found that ship when in the sea makes money but when at harbour it becomes a burden on the port. This is the reason the company tries to minimize the port time and send the ship back in the sea. It is this reason the company organize cargo handling in such a way that it makes a great difference in the profitability of the voyage. Loading and unloading of the cargoes need to be done with safety has some of the cargoes contain hazardous chemicals. It is due to this reason the stevedores tie down cargoes with a rope so that the goods can safely reach the destination. At this port, large import and export of the cargoes, containers are done in bulk. Brisbane port has one of the world-class infrastructures which is unique and significant (Cohen, Spooner and Williams, 2019). The port performs dredging operations by hydrographic surveying. It helps in maintaining navigable access for commercial shipping. It also provides commercial services to the clients at the port.

The port of Brisbane uses IPS logistics for handling trade. It is because the port wants to remain competitive in the trade business. The IPS logistics provide their business experience in supply chain and recommend some solutions for delivering savings. Port of Brisbane has a multi-skilled team of professionals and find some tailored freight solutions. Port manages its logistics properly and this is the reason the customers use Brisbane port for import and export of the cargoes. Port of Brisbane has 31 operating berths and has 7860 meters of quay line (Cossu et al. 2019). It is identified from the findings that the port of Brisbane is a robotic hub as it is the first automated port. It is because the port has brought automated straddled carrier technology. It recently added automated cranes. Brisbane government is harbouring innovative robotics industry. The port is a major trade hub for transporting cargoes to and fro New Zealand. The supply chain management and logistics of the company are very strong. The port manages the flow of the goods from the origin to the destination properly. During this period, it also takes care of the safety of the cargoes. Most of the freights are conducted through rails and trucks so that the good reach to the customer on the scheduled time. The port has many people associated who makes the work easy by delivering the product to the right customer. Port of Brisbane has a well-established infrastructure but it is not sufficient. This is why there is a need for enhancing the port and even the vessel size used for transportation in the sea (Ghaderi, Cahoon and Nguyen 2016). Port of Brisbane has dedicated freight rail connection. Passenger trains take over the freight trains during out of peak periods otherwise freight train is used for sending goods to the owner. It is also identified from the findings that the port even uses blockchain solution to improve its supply chain so that it can efficiently conduct trade in the international market.

Future Business Prospects

The port is investing in an ongoing capacity-building infrastructure to meet the growing demands of the customer and also for supporting future trade. The company needs to invest $600 million to increase safety and provide more access to the port and facilitate excellent services to its customers. The company also needs to have long term rail link for freight and supply chain. The rail freight will decrease the rod congestion and will also decrease the number of accidents of the trucks containing cargoes which results in emissions. Besides this, the port must also start investing in innovation by collaborating with companies, government and similar like-minded partners to build port capacities (Jahangiri, Nikolova and Tenekedjiev 2018). It will also help the port to change according to the market condition by embracing new technology and innovations. The port can also take the help of NCOS to deliver the operational benefit. NCOS is a cutting edge software technology which is developed to navigate large vessels. It was found that currently the port was facing some amount of risk in loading and unloading large vessel containers. However, NCOs will decrease the risk and allow greater flexibility to navigate container vessels in and out of the port. If the port starts using this technology it will ensure that the port of Brisbane is not a limit factor in terms of shipping lines. In addition to this, in future, the port must also invest and become a port leader in environmental protection. The port can invest in different areas like it can redefine the practice of stormwater management in valleys or to maintain healthy land and water. The port should also invest in enhancing its growth by collaborating with one of the universities which would help the port in exploring trade, transport and environmental opportunity for the port (Irannezhad, Hickman and Prato 2017). Besides the environment, people must also come forward to provide health safety and wellbeing for all of its workers. The port is also needed to think on sand extraction project for which it has to gain the consent of environmental authorities. A total of 15 million cubic meter sand will be extracted in Moreton Bay at Brisbane.

Opportunities and Challenges

Here are some challenges that the port of Brisbane is facing:

• Road congestion

The biggest challenge for the port is that it finds it very difficult to ensure that we have adequate infrastructure for supporting trade activities and managing economic growth of Brisbane. The current trail constraints state that all the fright containers will move by road to and from the port of Brisbane. This will result in the movement of 14 million containers which will create congestion on the roads (Nnc, Agdas and Rose 2019). It is thus very important to find out a long term solution and investment from government and industry.

• Expansion of capacity for deeper vessels

Another challenge was to expand the capacity of the board to provide access to larger and deeper drafted vessels. It was found that the initial cost of dredging was very high (Verschuur, Koks and Hall 2020). Besides this, it was also found that a larger vessel will cause excessive moored vessel motion at the berths.

• Increase in port competitiveness

The increase in the number of ports in Australia was another challenge as it was decreasing the revenue percentage and number of shipments. It was having an impact on the growth of the trade thus there was a need to find out a solution which could help in decreasing or increasing competitiveness of the port in such a way that it can withstand any sort of competition in the market.

Here are some opportunities for the port of Brisbane.

• Cruise – Since it’s a cargo port, the company port of Brisbane private limited must start investing in cruise market so that it gets enhanced.
• Supply chain- The port is trying to work with its customers to help improve the productivity and efficiency of the business.
• Future port expansion- The port has immense opportunities for infrastructure development which will help in increasing trade and growth of the port while trying to reduce congestion caused on the roads in to and fro movement of containers by adopting rails (Cummings and Ciner 2017).
• Improving existing infrastructure- The company needs to upgrade its port drive otherwise the congestion will not reduce.

Key Policy Response and Strategic Decision

Here are the two policy response of the strategic decisions

• It's one of the most important policy is to minimize harm to a person, environment and continuous improvement and planning (Brooks and Farrell 2019).
• Its privacy policy informs the people about how the port collect and use confidential data.

Here are some strategic function decisions

• To export local commodities.
• Import goods for remote regions (Irannezhad, Prato and Hickman, 2020).
• Provide facility for national defence.
• Encourage tourism through the cruise.

Recommendations on Brisbane Port Analysis

It can be recommended from the findings that the port needs to be expanded as the demand has increased and the port square meter as per the increase in trade is small. The port must use integrated numerical modelling approach (Mortensen et al. 2017). This approach will help to understand different variables which affect the capacity building. The company may also use dynamic wave modelling. It will help in incorporating long term dynamic variations. It must also conduct time moored vessel analysis enabling the client to support effective strategies (Linde, Wilson and Costantini 2017). The company must also analyze cutting edge channel capacity and also an under keel assessment. It also identified based on all the above findings the government will create a sea freight action plan. It will also prohibit dredging for the development of new port facilities.

Conclusion on Brisbane Port Analysis

It can be concluded from the findings that port of Brisbane is the largest seaport in Queensland it is due to this reason the port has to handle each and everything perfectly so that customers and other stakeholders do not find that the port capacity is limited and can trade for a particular number of cargoes in a day not more than that. It is due to this logistic management of the port and its supply chain management is strong to send the project at an accurate destination with a rail of road frights. Apart from this, the future perspective of the port was identified. It was found that port is investing in innovation and technology, it also takes care of the environment and even forces the port authorities to conduct sustainable trading. Various other challenges were also identified and their solutions are also elaborated. Like to avoid road congestion the port must start more rail freights. Since the port needs to be expanded for cruise and other similar activities therefore there was a need to find out some solution by which the port can be expanded. It can be done by analyzing capacity using numerical modelling approach and so on.

References for Brisbane Port Analysis

Brooks, M.R. and Farrell, S. 2019. Port policy: are the Goss principles still relevant today?. International Journal of Shipping and Transport Logistics, 11(5), pp.405-421.

Chen, P.S.L., Pateman, H. and Sakalayen, Q. 2017. The latest trend in Australian port privatisation: Drivers, processes and impacts. Research in Transportation Business & Management, 22, pp.201-213.

Cohen, A., Spooner, D. and Williams, S. 2019. Marine transport infrastructure development in Moreton Bay: Dredging, monitoring and future directions. Future marine science in Moreton Bay, pp.537-546.

Cossu, R., Grinham, A., Beecroft, R., Deering, N., Heatherington, C., Burley, D. and Stimson, G. 2019. Observations of hydrodynamics and scour potential during berthing and de-berthing of large ships at the Port of Brisbane, Australia. In Australasian Coasts and Ports 2019 Conference: Future directions from 40 [degrees] S and beyond, Hobart, 10-13 September 2019 (p. 220). Engineers Australia.

Cummings, P. and Ciner, S. 2017. Port of Brisbane crane rails improvements. Australasian Coasts & Ports 2017: Working with Nature, p.303.

Ghaderi, H., Cahoon, S. and Nguyen, H.O. 2016. The role of rail in the Australian port-based container market: challenges and opportunities. Australian Journal of Maritime & Ocean Affairs, 8(1), pp.52-72.

Irannezhad, E., Hickman, M. and Prato, C.G. 2017. Modelling the efficiency of a port community system as an agent-based process. Procedia Computer Science, 109, pp.917-922.

Irannezhad, E., Prato, C.G. and Hickman, M. 2020. An intelligent decision support system prototype for hinterland port logistics. Decision Support Systems, 130, p.113227.

Jahangiri, S., Nikolova, N. and Tenekedjiev, K. 2018. Application of a developed dispersion model to the port of Brisbane. American Journal of Environmental Sciences, 14(4), pp.156-169.

Jayasundara, M.U.R., Jones, G. and Sands, J. 2020. Financial and Social Well-being Performance after Privatisation of the Port of Brisbane: A Case Study. Australasian Accounting, Business and Finance Journal, 14(2), pp.72-93.

Kelleher, M., Kastrup, P. and Burley, D. 2019. How logistics framed the design of the Brisbane international cruise terminal. In Australasian Coasts and Ports 2019 Conference: Future directions from 40 [degrees] S and beyond, Hobart, 10-13 September 2019 (p. 700). Engineers Australia.

Linde, M., Wilson, C. and Costantini, T. 2017. Technical assessment of the Port of Brisbane offsite stormwater management pilot. Australasian Coasts & Ports 2017: Working with Nature, p.736.

Mortensen, S.B., Jensen, B.T., Harkin, A., Tree, M., Womersley, T. and Nave, R. 2017. An improved integrated approach for optimizing shipping channel capacity for Australian ports. Australasian Coasts & Ports 2017: Working with Nature, p.808.

Nnc, P., Agdas, D. and Rose, T.M. 2019. A Review of Reverse Logistics: An Upstream Construction Supply Chain Perspective. Sustainability, 11(15), pp.1-14.

Verschuur, J., Koks, E.E. and Hall, J.W., 2020. Port disruptions due to natural disasters: Insights into port and logistics resilience. Transportation Research Part D: Transport and Environment, 85, p.102393.

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