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Table of Contents
Assessment task 1.
Assessment Task 2.
Assessment Task 3.
Assessment Task 4.
This particular report will subject to introduce the Coffeeville Company. The organization is a supplier of coffee and has several shops in Melbourne. This particular report is being prepared so that the business issues and challenges can be identified in effective terms. Potential causes of the business issues will be wrought out in the report. The report will further go on to state decision making of the company and the issues can be mitigated with effective decision making. The formal and the informal networks were also adhered in this report.
Coffeeville was opened on 2009 and now have four coffee shops around Melbourne CBD. It supplies very high quality of coffee, cold and hot gourmet beverages and food items. It is managed and owned by Rufus and Emma Belcastran. It is served by well-trained staff consisting of three managers, four fully trained barista, six full time and twelve casual attendants of food service and has two cooks (full time).
W – High price
O – Increase healthy food option
T – New cafes within the café radius are opening soon
This data is unreliable because it comes straight from the customers some can just be an opinion rather than a concrete data.
Statistics – KPI analysis – It shows in the financial data that from 2011 – 2016 the net profit/loss is increasing regardless of the effort done in the company.
Both sources are reliable and important for the company. One was external and one was internal data (Hall, 2017).
Statistics and data – formal
Both formal and informal networks are good source to analyze business problem. Statistic proves the problem and survey and feedback explain the problem (Aithal, 2017).
Productivity has increased after all the trainings made the staff more efficient but the sales trend is still not reaching the projected level. On 2014, there is also a decreasing trend of on sales but on the other hand expenses are decreasing too giving a profit loss having decreasing trends too. On 2015, the sales have been catching up and have an upward trend on sales however the expenses catches up too giving the profit loss high by the end of the year. From financial year 2011-2016, we can see that there is a decreasing sales and an increasing of net profit loss. With all the survey, feedback and statistic we could conclude that 2/3 of the population have been to Coffeeville but they don’t consider Coffeeville as their primary source of it because of its price.
Decision Analysis Report
Decision / Issue Name
This report of decision analysis is intended to help address some of the problems that should be addressed in order for companies to resume sales and ensure progressive and good quality indicators to increase their revenue.
Here are a few:
The business needs to reconsider its marketing plan for Coffeeville because the target market should be re-established, it is being proposed due to the current trends around the place and the goal is to take better measures to avoid loss reduction business.
In the last 12 months, the company has seen a decline in revenue from outdoor catering, especially in context to the month of November and month of December. The prices of materials and products like rent, food and wages are rising. As a result, revenue has declined.
In consideration to all the three options, it has decided that the most excellent way to act is through option number 3 (special home packaged and meal delivery system). In this case it is for the most part viable opportunity to solve the issues in the business. The stores are very close to public transport, which may allow people to take away the food before they head home and it is also a considerable option to reduce food wastage and increase the incomes. A marketing plan is necessary to implement this action. It aims to target market, either the office workers or residents of the area.
The first 2 options are not as suitable; they might solve some issues but in less percentage.
Confirmation / Approval
Name Title Signature Date
Decision Analysis Report
The Delivery cost in this case will be of dollar 340.00
Organizations use linear programming methods to decide the best ways to augment earnings and reduce operating costs. Linear programming methods enable Coffeeville to recognize solutions to the problems they manage, define problems that may change the desired results, and provide an answer that provides the results they seek.
Coffeeville has decided to rethink its target market and strategies to attract new customers to its organization. Negative results and declining profits in recent months have created changes and the need to apply new approaches. In addition to some flaws in business strategy, owners feel that communication lacks perseverance, which affects the process of decision-making.
Purpose of Report
This report summarizes research on management systems that are considered more suitable for business. As part of the launch implementation, Coffeeville will provide new special food combos, online promotions and tick-out meals; As a result, the company considers it essential to establish this new management system. The objectives of the introduced system are to provide more effective communication and understanding of orders, to optimize time but at the same time provide the information needed for standard service. The new computerized system includes food, beverages, food, customer loyalty and accounting.
Regular Update and documentation for the System
Keeping an updated database and documenting enough information with the new system should often be a priority. Information from DOMS, POS, and loyalty clubs and feedback forms will provide an automatic update on customers, lead to regular updates and at the same time comply with legal requirements. Enabling this data collection will also prove effective in making future decisions.
Features and Benefits
System will be personalized, manufactured and tested in accordance with Coffeeville's requirements and policies.
It has the following advantages and features:
The data collected will be effective in commercial activities as well as their expansion. Tools like data mining allow data storage and analysis, which has a positive impact on decision making time. Data warehousing creates direct communication between stores and managers. The relationship between data and strategic support offers new possibilities through multidimensional modelling. Complex information becomes more accessible through the use of data visualization (Yu et al. 2018).
Maintain Corporate Knowledge and Ensure Security
As appropriate for the protection of commercial information and intellectual property, the new management will take steps in this regard.
The following steps are as follows:
Review Policy & Procedures:
Appendix 2: Communications Plan Template
Title: Communication Plan Template for CoffeeVille
Date: 25th January - 15th February 2016
Project team: - Rufus and Emma (CEO and owners of the business)
Situation Analysis: SWOT
· Communication channels are open at all levels and allow employees to respond to them higher.
· Problems can be more easily identified through staff and customer feedback.
· Reward options for accessing and loyalty to customer databases using CRM, customer relationship management.
· Regular meeting place for updates.
· Lack of protection of corporate information and intellectual property.
· The employee manual is updated regularly.
· Corporate data protection is not clearly described in the employee manual.
· Inadequate or poor training of staff trying to reduce costs.
· Uninterrupted updating of technology, which improves communication.
· New virtual space for meetings.
· Improved management to improve security.
· Information leaks or misuse of data.
· A plan that does not fully match the predefined principles.
· The economic impact that the company cannot cover
· More efficient integration and communication from existing food and beverage accounting systems.
· Provide related statistics and up-to-date information.
· Significant and more accurate identification of potential problems.
· Ability to provide relevant data to assist in the decision making process.
Goals and targets
· Every member of the staff knows and knows the offers given to the customers. Choose takeouts and online promotions at the end of the month
· The company’s data has dropped by at least 50%
· Periodically update government policies.
· Update staff manuals with new security practices for corporate information.
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