Table of Contents
State the five stages of strategic management process the organization needs to follow..
Hannah plumbing & gas strategic plan canvas checklist
Implementation of strategic planning.
Need of consumer behavioral analysis.
Business model canvas.
The study is based upon providing brief overview on facilitating business meeting with the owner Nigel Hannah. The purpose of conducting the study is to establish the process that looks after developing strategic plan for gaining agreement from Nigel to setup efficient structure of the strategic plan. The organization Hannah plumbing and gas is known as a small family owned and operated plumbing business. Implementation is known to be the process that turns out the plans and strategies into action for achieving strategic objective and goals. Implementation of strategic plan also helps in facilitating strategy of the organization along with understanding the business plan to get conducted in proper way. Along with having efficient strategic plan; it is necessary to implement them in properly. From the research it is seen that majority of the companies who have strategic plans fail to implement them. A strategic plan is also seen to be providing a business plan for facilitating business performance for developing a business roadmap. Thus, the study is getting conducted to facilitate marketing plan along with providing efficient strategic plan to keep the process ongoing as the organization does not have any marketing plan. Thus, planning is getting facilitated to provide the strategic plan, followed by a business and marketing plan.
The organization Hannah Plumbing and Gas is based in East Kilbride and it is a family run business. The organization had experienced Gas Safe registered and also had fully insured plumbers and heating engineers that gets operated throughout Central Scotland. The organization looks after providing services from installing new taps in home along with refurbishing bathrooms for the UK Supermarket chain. The organization has focused on facilitating quality service and also looked after ensuring complete satisfaction of the customers. The reliable engineers are seen to remain flexible to the customers for delivering quality services through plumbing or heating work. The organization has developed vision steps that looks after providing honest and reliable service at the affordable price margin. The organization is also looking after providing affordable and reliable plumbing services to different regions along with quality workmanship.
In order to facilitate positive changes, organsiational hierarchies have focused in valuing their employees and customers. Client profiles can moreover offer assistance create focused on promoting plans and offer assistance guarantee that items meet wants of their aiming audience. Behavioral analysis is known to be relatively more important for producing positive changes to get conducted for managing areas of business work. Developing business goal has also been prioritized to clarify the vision of the business. It also stays integrated with identifying the three key facts, which are related to defining short and long term objectives. The value margin has also been focused to maintain five qualities, which are affordability, honesty, reliability, providing quality workmanship and managing efficient service.
Affordable: Focused on keeping the costs low to ensure the services to be affordable for all range of people.
Honest: Following the vision and providing the service that the organization is supposed to do.
Reliable: Turning up when the organization or any particular service is required.
Providing quality workmanship: keeping the workmanship in a high standard.
Keeping customers at the centre of services: Developing customer centric business to prioritize them.
The strategic management process is known to be a set of rules that is needed to be followed for facilitating areas of business work process. It is also known as philosophical approach to the business. It is necessary for the upper management to think strategically for understanding the business process. The five stages of strategy implementation and strategy monitoring are:
Clarifying the vision- The purpose of setting the business goal is to clarify the vision of the business. It also stays integrated with identifying the three key facts, which are related to defining short and long term objectives. Then it comes about identifying the process to accomplish the objectives (Soulard et al. 2018). The last stage is related to keeping and following the mission statement so that both staffs and stakeholders can be kept on path.
Gathering and analyzing the information: Analysis is known as the key stage where information’s are gained. The focus of the analysis was integrated with gathering the information along with understanding the business process. Examining the internal and external issues is necessary to identify and facilitate strategic direction to the business process. Along with these, analyzing the strengths and weaknesses of the organization are necessary as well for facilitating business threats and opportunities.
Formulating the strategy- It is known to be the first step of forming strategy along with completing the whole analysis. Determining the resources is also necessary for defining the goals and objectives. The organizations sometimes left out the priorities and that can lead towards developing alternative approach (Esfahani et al. 2018). Thus, it is necessary to manage the business and economic situations for ensuring positive changes to get conducted for managing business work process.
Implementing the strategy- Successful strategy implementation is critical for ensuring success of the business venture. It is also known to be an action stage of the strategic management process. In case if the overall strategy did not worked with the business structure, then it is required to clear out the responsibilities and duties. Fitting the overall business goal are necessary to execute the business plan.
Evaluate and control: Strategy evaluation and control actions are necessary for facilitating performance measurements. Managing internal and external issues are necessary for facilitating business parameters. It also helps in determining the progress along with measuring the actual results (Farooq et al. 2018). Monitoring the external and internal issues is necessary for enabling the reaction to get conducted along with ensuring substantial changes to get conducted in the business environment.
These are necessary for the hierarchies of the organization Hannah plumbing and gas needs to follow for facilitating value and vision of the organization for managing areas of business work process. It is also necessary for the business process to facilitate and manage areas of business work which helped in making positive changes to the business work along with keeping the competitive path open.
In this part, the discussion is related to facilitating mission and vision statement. In the discussion with the hierarchies it is required to facilitate the following changes to get conducted and those are related to facilitating vision and mission statement: Having a proper mission and vision statement is necessary for facilitating and managing business work process. Along with developing vision and mission statement it is also necessary to make the employees understand about it. Based upon that, employees can go for conducting the process of business. It is also necessary to conduct something unique for managing the business process. It is necessary for the business to be unique to get competitive advantage over the business process. Ensuring high stand of work is necessary for ensuring positive changes to get conducted. Developing affordable strategies are necessary for conducting customer analysis on which basis planning is said to get conducted for giving the business a positive direction.
Gaining the team’s commitment along with facilitating the buy-in process is required for facilitating business planning process. Regardless of the process, the business is seen to be facilitating strategic management process as it clarifies the path to the company. Strategic plan works as a road plan to the business and it also stays integrated with meeting and completing challenges of the business work process (Rahimi et al. 2016). It also bridges the sense of the focus to develop the organsiational work process along with facilitating business strengths and weaknesses. It also provides the employees the right direction to work for. The strategic plan is also seen to be establishing the direction to get managed for ensuring positive work approaches to get conducted to the business. Thus, developing strategic planning is necessary to develop right goals along with focusing on meeting the targets.
Strategic planning is known to be establishing long term business objectives and the approaches and procedures that direct the accomplishment, use and mien of assets to achieve the vision and mission of firms. It is essentially the obligation of senior administration. Key arranging is the problem-solving handle of setting up key destinations and formulating vital plans to realize those targets. The objectives of key arranging counting understanding the benefits of key arranging; understanding the items of vital arranging; and learning the keys to fruitful arranging and implementation. The centrality of key arranging in any commerce organization cannot be overstated. Lion's share of best performing companies have distinguished the part of vital arranging for long term development and proceeded presence of their commerce organization.
Most of the supervisors have watched that through characterizing the mission of their organization, they are superior able to grant it heading and center its exercises. Arranging is major handle for organization's victory since without appropriate arranging, there may be perplexity and untrustworthy hones can happen. Right now, analysts are more interested to think about vital administration. Strategic planning is also known to be providing a methodological shape of arranging and thus it is straightforward to get a handle on the strategies, methods and customs modified to execute the strategies (Pérez Álvarez, 2018). Strategic arranging gives an organized way to dissect and think around complex vital issues, requiring administration to address and challenge what they take for granted. Vital arranging is a viable way to communicate the point of administration to individuals of the organization. Strategic arranging can be utilized as implies of control by frequently investigating execution and advance against concurred objectives.
Strategic planning process stays integrated with assisting the below goals for the organization and those are:
The strategic planning also stays integrated with facilitating the environmental scanning along with evaluating the issues. Along with the advantages, strategic planning is also seen to have several disadvantages and those are;
Execution is the method of turning techniques and plans into activities to attain key targets and objectives. Usage is critical portion of the key arranging handle, and organizations that create key plans must consolidate for applying necessary arrangements. The specific execution prepare can vary from organization to organization. Methodology will tend to be defined at tall level, basically in the event that it takes after a common procedure of esteem teach and it can as it were be effectively executed on the off chance that it can be communicated in more point by point arrangements and communications that are coordinated at workforce all through the association (Grünig and Kühn, 2018). Vital modification can as it were be effective in the event that it has the bolster of the representatives who ought to bargain with the clients, providers and authoritative assets that of the procedure are focused on at.
Thus, when speaking to the methodology at a lower authoritative level, it moreover makes a difference to guarantee that the technique is practicable and addresses any practical issues which may emerge. Especially, a procedure should be executed within the promoting, investigate and improvement, acquirement, HR, generation and IT divisions in arrange to be triumphant. Implementation must also recognize any assets and capabilities required backing the new procedure, and any hierarchical change which can need to take put. In usage handle, the methodology too ought to be controlled and reexamined to create certain that it is being executed precisely and productively. This needs examination and criticism strategies as well as control frameworks to watch the imperative characteristics of the strategy.
The steps that are needed to be followed for facilitating the process are;
Customer analysis is considered to be a critical section of company’s business plan or marketing plan. A client profile could be a straightforward apparatus that can offer assistance commerce superior get it current and potential clients, so they can increment deals and develop their commerce. Client profiles are a collection of data approximately clients that offer assistance decide why individuals purchase or do not purchase an item. Client profiles can moreover offer assistance create focused on promoting plans and offer assistance guarantee that items meet wants of their aiming audience. Behavioral analysis is known to be relatively more important for producing positive changes to get conducted for managing areas of business work. The sales transaction in any industry is known as the process of managing sales along with ensuring complex changes to get managed for negotiating business contracts.
By distinguishing client needs through advertise investigate and investigation, companies can create a clear and brief esteem suggestion which reflects the substantial benefits that clients can anticipate from the company's items. Once the essential buying criteria have been distinguished, showcasing endeavors can impact the customer's discernment of the item along the four primary measurements as cost, quality, comfort and glory, relative to the competition's product. It is necessary for the strategic planning team to schedule and manage the regularity along with establishing efficient rewards system throughout the process of implementation. Client examination is distinguishing target showcase sections that are inclined to favoring your items over those of your competitors. A showcase fragment may be a sub-set of a showcase made up of individuals or organizations with one or more characteristics that cause them to request comparable item and/or administrations based on qualities of those items such as cost or work.
A marketing program pointed at person sections must get it and capitalize on the group's contrasts and utilize them deliberately in all promoting campaigns. Customer analysis is known to be a critical component that gets considered under any business plan for developing efficient growth to the business work process along with improvising better understanding to the customers. In order to understand the customers, it is necessary to identify the target customers and it is also required to understand the needs of the consumers. Customer strategy is also known as data driven approach that looks after maximizing the financial value of the consumers along with facilitating deep understanding to the consumers behaviors. It also engaged specific customers in an optimal way for managing business process.
Business model canvas is known to be a layout that helps in developing structural changes to get conducted for managing business work. It is a visual format where activities and resources are discussed along with developing ideas to conduct discussions. Use of business model canvas can be useful in facilitating strategic plan in canvas. The components of the Business Model Canvas are; Value proposition, Customer Segments, Channels, Customer Relationships, Revenue and Streams.
From the above study, it came to know about the organization Hannah plumbing and gas which is a small family owned and operated plumbing business. Implementation is known to be the process that turns out the plans and strategies into action for achieving strategic objective and goals. It was also mentioned about integrating executives in organsiational activities as it is considered to be a part of the process along with facilitating business concern. A procedure should be executed within the promoting, investigate and improvement, acquirement, HR, generation and IT divisions in arrange to be triumphant. Implementation must also recognize any assets and capabilities required backing the new procedure, and any hierarchical change which can need to take put. Focus has been given on facilitating marketing program that is pointed at person sections must get it and capitalize on the group's contrasts and utilize them deliberately in all promoting campaigns. It was mentioned that customer analysis is known to be a critical component that gets considered under any business plan for developing efficient growth to the business work process along with improvising better understanding to the customers.
Esfahani, P., Mosadeghrad, A.M. and Akbarisari, A., 2018. The success of strategic planning in health care organizations of Iran. International journal of health care quality assurance. https://www.tums.ac.ir/1397/12/28/3.pdf-mosadeghrad-2019-03-19-07-29.pdf
Farooq, M., Sapuram, R., Modh, M. and Erickson, R., International Business Machines Corp, 2018. Developing, implementing, transforming and governing a business model of an enterprise. U.S. Patent 10,095,990. https://patentimages.storage.googleapis.com/32/7a/76/74cf32be533920/US10095990.pdf
Grünig, R. and Kühn, R., 2018. Development of Strategic Planning and Its Integration Into Strategic Management. In The Strategy Planning Process (pp. 17-25). Springer, Berlin, Heidelberg. https://link.springer.com/chapter/10.1007/978-3-662-56221-5_3
Pérez Álvarez, J.M., 2018. Decision-making support for the alignment of business-process-driven organization with strategic plans. https://www.fernuni-hagen.de/evis/download/publikationen/modeling-strategic-plans_preprint.pdf
Rahimi, F., Møller, C. and Hvam, L., 2016. Business process management and IT management: The missing integration. International Journal of Information Management, 36(1), pp.142-154. http://iptek.its.ac.id/index.php/jsh/article/download/5777/4437
Soulard, J., Knollenberg, W., Boley, B.B., Perdue, R.R. and McGehee, N.G., 2018. Social capital and destination strategic planning. Tourism Management, 69, pp.189-200. https://www.sciencedirect.com/science/article/pii/S0261517718301225
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