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The most suitable innovation method is to focus on the story of Rufus and Emma and how they began their journey of Coffeeville, as personal story, in today’s time is more attractive to the consumers than any other method. Telling the story is the most profitable way. This has been selected because, the most of the audience will be able to relate to it and will be moved by their story and come to the store to but the products.
The aspects of the business that need to be redesigned are:
Innovation needs to be integrated into the business approach by adopting a proper framework and including it into the business objectives:
Once the new innovation strategy is implemented, proper planning and processes will be created. Importance will be given to integral innovation and the entire innovation process will be constantly monitored to maintain the progress steady..
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