Part C – Giving Voice to Values

C1: According to the provided scenario, it has been understood that the whole story is about ethics and profits. The scenario depicts what is more important for a business to prosper. Now, concerning the stakeholders in the scenario, they have been referred to voluntary organizations or NGO’s who works jointly to support and uplift the society for betterment, for example, community organizations and social enterprises. This indicates that the community organization, NGO’s and establishments who closely work to aid communities for betterment and welfare are stakeholders outlined in the scenario. They have been referred to Caroline’s who was the main character in the scenario as her key parties who purchases her business support services and together have a fruitful association in terms of business.

On the other hand, as per the scenario, it has been noted that the signified stakeholders are impacted by the ethically questionable approach which gives a conflicting image after reading or study the whole case. By reading the scenario, it can be assumed that the organizations perform their job intending to cater needed assistance and support to make lives better of society; however, the hidden agenda lies within the funding and continuing their business or source of income. The fear was that after Caroline has initiated to prepare or draft an evaluation report for the community organization, she found that its employees and the overall firm are not running as to how it should be. The organization was at stake to lose their reputation or incur court lawsuit.

C2: The reason and rationalisations that the stakeholders and its employees have provided are the completely unethical and absolute absence of values which is required in a social enterprise. According to the case, it has been comprehended that the employees of the community organization have inflated some disabilities to ensure their clients do not lose financially. This signifies that the employees are taking an unethical approach to continue their services towards society. As the director of the organization has committed that their employees use the “do bad to do good” approach which indicates that by doing well, the community organization seeks to sustain and ensure continuity of income flow.

Concerning such fact, the director and the employees could have responded to their reasons and rationalization that, to sustain within the community and ensure a constant flow of income, we implement such practice or to make sure our clients do not suffer from the terrible financial crisis, we act little unethical to create a win-win situation. Besides that, the director would have to ask Caroline to enlighten the employees about business ethics and values and its effect on society and the planet. By looking at the validations and reasoning to such act of unethical behaviour and business practice, it can be understood that the organization, director, and its employees' dire lack of values and ethics which is crucial for a social organization to run and sustain. These reasons and logics might be used by the director and its employees of a community organization to ease the issue and ethical dilemma of Caroline.

C3: Reading the scenario provides a range of scopes or ideas to tackle the situation which would be beneficial for Caroline. Being the evaluator of community organization about its business and proceedings, Caroline could have responded with the use of the GVV approach; an acronym of Giving Voice to Value framework. While responding to the reason and rationalisations of the director and employees, Caroline could respond accordingly to the business laws and ethical standards. Several questions should have asked by Caroline regarding, what is the actual purpose of your organization? Is it just to make money, income, and fame or to help their clients financially? The argument must be made to the director of the community organization. This respond and argument must be made during a personal meeting or interaction within the chamber of the director of the organization.

There are few responses which would be beneficial for Caroline to ensure stability and normalize the situation effectively. The suggestion of applying the GVV framework within the community organization will be helpful. Besides that, making effectual use of it towards the employees in enlightening those concerning ethics and values shall assist considerably to help understand the actual need for values in business proceedings. A study by Miller et al., (2020) indicates that the GVV approach help leads to act ethically which leads to minimizing the situation effectively (Miller et al., 2020). Thus, educating the director of the community organization regarding the GVV framework or curriculum in the business would aid him to understand its need within the business, society, and the planet.

C4: At the beginning of the scenario, it is been understood that Caroline has a strong passion towards helping the needy which makes her setting up a whole business providing business support to organizations working in the same domain and passion. This importantly indicates that Caroline is an effective leader in term of both acquiring customers, creating solid relations, and effectual performance which has made her a reliable, effective, and ethically rich consultant and leader.

However, at the end of the scenario, it appears that Caroline was left with an ethical dilemma and confusion concerning what should be done next to manage the situation positively and ensure stability. After Caroline knew what she wanted to do. She quickly rushes to the community organization's director's office to meet him over a discussion. Caroline politely asks the director, “Would you like to have a brief on the evaluation report of your firm?" The director stares at Caroline surprisingly and replies, "yes, why not? Please have a seat and let me know what your report has got." Caroline began to articulate what she has found while conducting the evaluation. She articulates about the misconducts that his employees are performing under his knowledge and which is ethically wrong. Caroline says, "Mr Director, do you have any idea, what may lead you by doing this act? I tell you, this act will lead you directly to a catastrophic reputation loss and face a lawsuit with a heavy penalty." The director astonished by the reply of Caroline and asks, “Madam, to be honest, I may run the organization, but I do have lack of knowledge about ethics and values and how to incorporate such in my establishment.

” Caroline responds with a unique approach by saying, “I will help you on this.” Caroline quickly collects and recalls all her knowledge and using a whiteboard and marker started to write details about the GVV framework and its factors. She explained that the GVV approach comprises of several levers that help bridge the gap between ethics and values that a company usually neglects and doesn’t focus on to adhere. Many pieces of research and educationists recommend the GVV approach to connect with ethical conducts and values within oneself and in the organization as whole to ensure reliability, quality, and values that build better community (Gentile, 2017). Caroline also explains that applying the GVV framework helps employees build and practice the skills which they need to identify, speak and act to ensure positivity and making the society ethically rich with values. The director turns to be happy and asks, “Why this framework was not advised to me before? Else I would have implemented this as soon as possible.” Caroline responds, “Sir, I request you to stop such acts and directs your employees to take the right path rich with ethics and values and ensure the entire organization carefully adheres to it or else you will finding yourself in court explaining the reasons and rationalisation of unethical behaviour and practice.” The director confirms Caroline that they will be following and implementing the GVV approach and requests Caroline to take charge of it soon.

Besides that, Caroline has voiced her standing against any unethical practice or behaviour concerning both employees and organization as a whole which she would take to court and file a lawsuit. Caroline explains, according to researches done by experts, it has been confirmed that the GVV framework consists of seven pillars, for example, Values, choice, normalization, purpose, self-knowledge and alignment, voice, and reasons and realization (, 2020). To be specific, Caroline uses the most important levers of GVV such as voice, values, choice, reasons and realisation, and self-knowledge to provide a substantial education about the concepts and its benefits by applying within oneself and in practice (, 2020). Using the lever of reason and rationalisation, Caroline articulates, “What reasoning and logic will you provide if an enquiry takes place by a governmental agency to track progress and efficiency? Do you even prepared for it, I believe the answer is no.” The director gone blank and have no answer to give against the question asked to him by Caroline. Later, Caroline provides a clear understanding of the director and all such stakeholders associated with her consultancy as clients that she will not bear any unethical practices within the community organization that works for the community. Also, she will not be working for such establishments as well, and in case of crossing the limit, she may respond accordingly as per the business ethics, values and policies.

References for Business, Society and The Planet (2020). Values - Giving Voice to Values - Ethics Unwrapped - UT Austin. Ethics Unwrapped. Retrieved from

Gentile, M. (2017). Giving Voice To Values: A global partnership with UNGC PRME to transform management education. The International Journal Of Management Education, 15(2), 121-125.

Miller, W., Shawver, T., & Mintz, S. (2020). Measuring the value of integrating GVV into a standalone accounting ethics course. Journal of Accounting Education, 51, 100669.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Business Management Assignment Help

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