Role of Data Analytics in The Tourism Industry and Identification of Winners and Losers Concerning Disruption

Tourism plays one of the important roles in the Australian economy contributed positively to Australian GDP and employment. Tourism Research in Australia along with the strategic research and the analysis generally focuses on delivering the appropriate measures which will contribute positively towards structure as well as the performance of the Australian tourism industry (Anca, 2020,p.24). For example in this context, the use of big data analytics has been considered in the Australian tourism market through which the list of all the base stations along with the active phone users in the spot can be easily identified and trough the CDR method, the information flow from each of the scenic spot can be necessarily addressed. One of the Big data analytics like The Spark SQL has processed around 52,759 base station raw data into 43,022 valid data pieces and have extracted Cell-ID, LAC, type of area coverage based on which new attribute values can get well analyzed (Cygnet Infotech, 2017).

In this context, the disruption that has occurred within the business is positive in the sense that the new technologies have acquired certain potential so that the tourism sector can get enhanced well ad also changed the way the operators have targeted travelers through the development of the existing service offerings and improving the visitor's experiences. In this context, the aviation and the accommodation sectors have been privileged from digital technology and they are the winners concerning business disruption (Josef, 2020,p.128). However, the losers or the individuals who often faced problems due to this are the consumers who have failed in responding to public environmental concerns and this is the reason, threats have been posted on transport sharing services in the medium term. The emerging systems will be having entirely positive impacts on the reduction of the costs, increase in the revenues, and also the improvement in the customer experiences so that through this, the local tourism businesses also get enhanced and encouraged enough (Marta, 2016,p.82).

The Australian innovation, as well as the start-up hubs, accelerators and the venture capital communities, help in promotion and the development of disruptive business through which the personal data’s can be easily delivered into machine learning platforms so that the effective communications can be delivered to forecast the decisions (Anca, 2020,p.21). Hence the ways through which the data analytics is disrupting the tourist business in Australia is in driving both customers as well as market behavior through the development of competitive advantage analytics, forming of enterprise analytics and human capital analytics with the help of which the data analysis can be incorporated into important decisions in various departments like marketing, supply chain, customer experiences, etc. Through the business disruption, the enterprise information management has ultimately helped the tourist company in streamlining its business practices along with enhancement of the collaborative efforts through which the employee productivity can be boosted both inside and outside the office (Rajesh, 2019,p.110).

Role of Data Analytics in Human Resource Management and The Potential for Disruption

In the context of the disruption in the business, the benefits of Human Resource analytics are to find the right candidate with the right skills and the potentialities where some of the benefits are proper analysis of the market trends, helps in effective profile tuning and source refinement. The other important HR data analytics tool is the performance-based compensation differential tool with the help of which the compensation and the employee’s performance can be accessed well (Asmaindia, 2020). Again in this situation, recent research conducted by PayScale shows that performance induced pay ultimately helps in bringing better company returns than the equal paying organizations. Some of the important potentialities of business disruption in the context of data analytics are acquiring the right talent more quickly, ensuring fair compensation, and also helps in conducting succession planning along with help in preventing the turnover (Bmchealthservres, 2019).

With the help of a good data analytics tool, the competitive edge within the organizations can be successfully developed and this way the information linked with lots of candidates can be well accessed and holistically analyzed to reveal the exact potentialities of the candidates. Also with the help of analytics, the main areas get identified through focusing primarily on organizing training as well as development through which the workplace analysis can be effectively met. However with the evolvement of the technologies, there has occurred a dynamic shift for how the organizations are ultimately managing the talent within the workplace and some of the changes might not get readily accepted by some of the employees (José, 2019,p.25). Opower is one of the effective data analytics tools through which the number of essential recruiters can be predicted well so that the recruitment function can be well executed. Through the entire assessment, it can be stated that the goal of every human resource analytics is in managing and restoring the data of the candidates securely and to help with this a particular data analytics model is required so that the data can be easily harnessed and also tuned out to be helpful in the decision-making process (Bmchealthservres, 2019).

The rapid enhancement as well as the development in the field of technology over the past few decades as being referred by World Economic Forum as the fourth industrial revolution through which the employee benefits can be accessed and monitored along with proper monitoring and scheduling of effective operational improvements through which the employees can make the best use of their stipulated time (Bmchealthservres, 2019). With the emerging time, numerous tools are getting available now through which the human resource department in every organization is listening continuously to the employees' feedback, and this way their engagement with the employees and the organizations are getting incorporated in a well possible manner.

References for Disruption in Business

Anca, Y., 2020. Big data and analytics in tourism and hospitality: opportunities and risks. Journal of Tourism Futures, 4(2), pp. 20-25.

Asmaindia, 2020. Data Analytics and its Role in Human Resource Management. [Online] Available at: https://www.asmaindia.in/pdf/press/30-Data-Analytics-and-its-Role-in-Human-Resource-Management.pdf [Accessed 2020].

Bmchealthservres, 2019. Human resource technology disruptions and their implications for human resources management in healthcare organizations. [Online] Available at: https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-019-4068-3 [Accessed 2020].

Cygnet Infotech, 2017. 5 Ways Data Analytics Is Disrupting Business Models. [Online] Available at: https://www.cygnet-infotech.com/blog/5-ways-data-analytics-is-disrupting-business-models [Accessed 2020].

Josef, M., 2020. Hidden theorizing in big data analytics: With a reference to tourism design research. Annals of Tourism Research, 83(1), pp. 100-129.

José, G.-A., 2019. Big data contributions to human resource management: a systematic review. The International Journal of Human Resource Management, 6(2), pp. 1-26.

Marta, S., 2016. Towards cross-domain data analytics in tourism: a linked data based approach. Information Technology & Tourism, 16(1), pp. 71-101.

Rajesh, K., 2019. Self-regulation and expatriate adjustment: The role of regulatory fit. Human Resource Management Review, 29(4), pp. 106-112.

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