• Internal Code :
  • Subject Code : BIZ101
  • University : Laureate International Universities
  • Subject Name :

Digital communication analysis – EB Pearls

Introduction

This report highlights the strategy for digital communication for implementing instant messaging/ group messaging, discussion forums, and chatroom in the workplace. The organization selected is EB Pearls, it is a digital agency based in Australia that helps in mobile application and website development (EB Pearls, 2020). Instant messaging will improve communication across the organization.  The organization will use a communication strategy for comprehension by downward communication. This report is for organizational employees in operation and data science department

Digital communication strategy

Identifying business needs- The Company is working in the digital sphere and requires quick access for communication to connect with peers within the organization. The use of instant messaging will be useful for all levels of organization from QA developers to CEOs. The company faces communication that requires a digital interface/ group set up as the work is collaborative in nature. 

Implementing the plan- The main objective of this digital strategy is to enhance the outreach and inclusion of all members in business operations with their work. Collaborative tools and discussion forums provide updates in projects within sharing timelines and quick communication in case of urgency (Heide, 2018). The communication strategy is used in the annual summit by the company CEO. The webinar will guide the right way of messaging, the time duration of the call, and the maximum time location.Note making through brainstorming in chat rooms improve learning and comprehension in individual (Zhang, 2018). The team size at the company is 200 users hence the messaging app size and groups will be 10 groups for the people. This will help in measuring the usability, increase in efficiency of the communication medium. The Digital workplace through chat room will help in collaboration.  Organization can leverage through intuitive collaboration between the team (Ewing, 2019). 

Monitoring and feedback- The pilot plan would be run than for checking the applicability and usefulness in the organization. Monitoring  and feedback by Team leaders. The return on investment will be high as location constraints will be removed with the use of instant messaging for faster decision making at conversation while attending meetings with wider outreach (Forbes, 2016). 

Resource evaluation

I.  Name of the resource used - Zhang, A.,  Cranshaw, J.  (2018). Making Sense of Group Chat through Collaborative Tagging and Summarization. Proc. ACM Hum.-Comput. Interact. 2, CSCW, Article 196 (November 2018), 27 pages. https://doi.org/10.1145/3274465

Type of the resource- Article 

Summary of the resource- This resource is useful as it heights the importance of group chat application and messaging. The importance of group chat in communication and its wide acceptance popularity is highlighted in the article with the position of group tagging for increasing usability. The resource is useful in understanding the working of messaging application in the real scenario

5 reliability test- Authority test - The author is Zhang and Cranshaw. The author is a professor in computer engineering and holds expertise in the topic. They have collected this information through active chat user response for their prototype

Audience test - The Audience is academic in this article

Transparency test- This article information can be verified and evidence-based study can confirm the same. Data analysis and collection can be verified

Objectivity test - The author has written as the purpose of research it is for scholarly purpose

Currency test- The information is up to date with article publishing with data insights provided.

The article is reliable with its 5 reliability tests shows the reliability of the resource.

II. Name of the resource used - Forbes. (2016). Five strategies to improve communication with team members. Retrieved from https://www.forbes.com/sites/forbestechcouncil/2020/01/08/five-strategies-to-improve-communication-with-team-members/#6f56e2c74536

Type of the resource- Website

Summary of the resource- This resource is useful as it highlights the communication strategy that can improve origination effectiveness. 

5 reliability test- Authority test - The author is a council member. There is no evidence of the article being peer-reviewed.

Audience test - The Audience is professional 

Transparency test- This article information can be verified with the data set of facts given using the International university studies. 

Objectivity test - The author has written as the purpose of advertisement and it is non-academic

Currency test- The information is up to date but the data can be editable

The article is reliable with the issue of authenticity in the currency test as doubtful.

III. Name of the resource used - Ewing, M., Men, L. R., & O’Neil, J. (2019). Using Social media to engage employees: Insight from internal communication manager. International Journal of Strategic Communication. 13(2). 110-132. https://doi.org/10.1080/1553118X.2019.1575830

Type of the resource- Journal article 

Summary of the resource- This resource provides strategic insights into strategic communication with the use of social media and the impact on employee productivity.

5 reliability test- Authority test - The author is a professor with a department of communication, social journalism member. The article being peer-reviewed.

Audience test - The Audience is academic 

Transparency test- This article information can be verified with the data compiled in the article. 

Objectivity test - The author has written as the purpose of education and it is academic

Currency test- The information is up to date

The article is reliable with all constituents of reliability test

IV. Name of the resource used - Heide, M., Platen, S., Simonsson, C., Falkheimer, J. (2018). Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity. International Journal of Strategic Communication.12(4), 452-468.

Type of the resource- Journal article 

Summary of the resource- This resource provides is useful as it undertakes us with complexity in strategic communication and its development at a global level. The idea for communication and its dynamic change is highlighted here.

5 reliability test- Authority test - The author's credentials are verified. They are a strategic communication department professor in Sweden.  The article being peer-reviewed.

Audience test - The Audience is academic 

Transparency test- This article information can be verified with the data compiled in the article. 

Objectivity test - The author has written as the purpose of education and it is academic

Currency test- The information is up to date and accurate with the findings as discussed.

The article is reliable with all constituents of reliability test

Conclusion

The organization's goal is to ensure group collaboration and individual autonomy. The initial plan is to develop the strategy in line with company guidelines for organizational protocols to ensure that there is no breach. The instant messaging/group chat rooms help employees in feedback and opinion gathering for decision making and digital connectivity for EB Pearls integration.

Recommendation

The integration of the app with the UX server should be through official id while signing in in the conversation for data security and protection and company privacy policy. Instant messages by allow to reach out to colleagues for brainstroming in app building projects by standardisation in communication message across organization will foster adaptation.

References

EP Perals. (2020). Company information. Retrieved from: https://ebpearls.com.au

Ewing, M., Men, L. R., & O’Neil, J. (2019). Using Social media to engage employees: Insight from internal communication manager. International Journal of Strategic Communication, 13(2), 110-132. https://doi.org/10.1080/1553118X.2019.1575830

Forbes. (2016). Five strategies to improve communication with team members. Retrieved from: https://www.forbes.com/sites/forbestechcouncil/2020/01/08/five-strategies-to-improve-communication-with-team-members/#6f56e2c74536

Heide, M., Platen, S., Simonsson, C., Falkheimer, J. (2018). Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity. International Journal of Strategic Communication, 12(4), 452-468.

Zhang, A.,  Cranshaw, J.(2018). Making Sense of Group Chat through Collaborative Tagging and Summarization. Proc. ACM Hum.-Comput. Interact. 2, CSCW, Article 196, 27 pages. https://doi.org/10.1145/3274465

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