Comestible beauty is an organization that aims to design and create natural and organic beauty products that consist of edible products as well and thus the name Comestible beauty. Comestible beauty products are created to illuminate and enhance consumer’s beauty and health by providing products which are pure and therapeutic and contain luxurious ingredients taken from the nature. Its product line contains skin caring and wellness product. The products of this business are wellness teas, juices, skin toners, essential oils, moisturisers, serums, body lotions, and so on.
After developing the product, it is essential for the company to develop an effective marketing strategy to create a space for itself in a competitive market and eventually become the market leader. An effective marketing strategy and its elements largely influences the consumers buying decision (Masterson, Philips & Pickton, 2017). Before implementing a marketing strategy, it is important for the company to analyse its competitive position in the market. For this purpose the company can use the technique of SWOT analysis and Ansoff Matrix.
For assessing the strengths, weaknesses, threats and opportunities of any product or business SWOT Analysis is used (Gurel, 2017). SWOT analysis for Comestible beauty can be explained as:
It is a strategic tool used to analyse the opportunities the business have to grow by developing new products and services, and tapping and penetrating into new markets (Schawel & Billing, 2018). The Ansoff matrix for this company is:
The marketing mix includes the four elements which have an impact on performance of product and its sale; it consist of product, price, place (of distribution), and promotion (Masterson, Philips & Pickton, 2017). The marketing mix of this company is as follows:
Gurel, E. (2017). SWOT analysis: A theoretical review. The Journal of International Social Research, 10(51), 995-1006.
Masterson, R., Philips, N. & Pickton, D. (2017). Marketing an introduction. London: Sage Publications.
Schawel C., & Billing F. (2018). Ansoff matrix. Retrieved at: https://doi.org/10.1007/978-3-658-18917-4_8
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