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  • Subject Name : Management

My Business Idea

My idea is to start a business of eco-friendly clothes to save the environment. The problem of global warming is causing harm to the environment and the consumers are becoming more and more aware of this condition and are realising the importance of eco-friendly products. Therefore, the idea is to provide environment friendly clothes to such target market who want to stay stylish as well as protect the environment. The business tries to target those customers who prefer to wear trendy clothes that are also unique from already available clothes in the market. The target market for the business includes those people who want quality clothes at an affordable price. The platforms such as social media, TV shows, visual advertisements and magazines can be used to increase the reach and market the products to the target market. Using these marketing techniques, more customers can be acquired and the business can be promoted using such strategies.

References for Consumer-Centric Marketing Management

Andaleeb, S.S. (2016). Market Segmentation, Targeting, and Positioning. Retrieved from: https://doi.org/10.1108/978-1-78635-746-520161006

Bondarenko, S. et.al (2019). Modern Lead Generation in Internet Marketing for the Development of Enterprise Potential. International Journal of Innovative Technology and Exploring Engineering, 8(12), 3066-3071.

Clark, E., Brock, T.C. & Stewart, D.W. (2019). Attention, attitude and affect in response to advertising. New York: Psychology press.

Dimyati, M. (2016). The role of customer satisfaction in mediating marketing communication effect on customer loyalty. International Refereed Research Journal, 5(4), 75-87.

Fam, K.S, et.al. (2019). Consumer attitude towards sales promotion techniques: a multi-country study. Asia Pacific Journal of Marketing and Logistics, 31(2), 437-463.

Kanagal, N.B (2016). An extended model of behavioural process in consumer decision making. International Journal of Marketing Studies, 8(4), 87-93.

Kettner, K. (2020). Paying Your Brand Ambassadors With Products. Retrieved from https://brandchamp.io/blog/how-to-pay-brand-ambassadors/

Korpela, E. (2018). Digital marketing techniques in lead generation - Case: A small-sized Finnish business-to-business company. Retrieved from: http://urn.fi/URN:NBN:fi-fe201801262349

Kotler, P. (2013). A Framework for Marketing Management. Pearson Education India.

Masterson, R., Philips, N. and Pickton, D. (2017). Marketing an introduction. London: Sage Publications.

Niu, Y., & Wang, C. L. (2016). Revised unique selling proposition: Scale development, validation and application. Journal of Promotion Management, 22(6), 874-896. Retrieved from https://doi.org/10.1080/10496491.2016.1214209

Pahwa, A. (2019). What Is Buzz Marketing? - Strategies & Examples. Retrieved from https://www.feedough.com/buzz-marketing/

Referral Rock. (2020, June). Brand Ambassadors: What Are They and Why Are They Vital? Retrieved from https://referralrock.com/hub/brand/brand-ambassadors/

Saxena, P. K. (2009). Principles of Management: A Modern Approach. Global India Publications.

Tsourvakas, G., Riskos, K., & Yfantidou, I. (2017). Advertising message strategy analysis for award-winning digital ads. International Journal of Technology Marketing. 12(4), 340-355. Retrieved from https://www.researchgate.net/publication/320049555_Advertising_message_strategy_analysis_for_award-winning_digital_ads

Vimi, J. (Ed.). (2013). Cases on Consumer-Centric Marketing Management. IGI Global,

Yuliansyah, Y., Gurd, B., & Mohamed, N. (2017). A significant business strategy in improving organizational performance. Humanomics, 33(1), 56-74.

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