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My idea is to start a business of eco-friendly clothes to save the environment. The problem of global warming is causing harm to the environment and the consumers are becoming more and more aware of this condition and are realising the importance of eco-friendly products. Therefore, the idea is to provide environment friendly clothes to such target market who want to stay stylish as well as protect the environment. The business tries to target those customers who prefer to wear trendy clothes that are also unique from already available clothes in the market. The target market for the business includes those people who want quality clothes at an affordable price. The platforms such as social media, TV shows, visual advertisements and magazines can be used to increase the reach and market the products to the target market. Using these marketing techniques, more customers can be acquired and the business can be promoted using such strategies.
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