• Internal Code :
  • Subject Code : COSC 2778
  • University : RMIT University
  • Subject Name : IT Computer Science

Table of Contents



Ethical considerations 

Privacy and security

Transparency and explainability

Accountability and responsibility

Social impact and human well-being

Legal codes of practice

Potential technologies




Even though Artificial Intelligence (AI) has a solid sci-fi implication, it shapes an indispensable part of software program engineering, handling smart conduct, knowledge, and alteration in machines (Jackson 2019). A study in this field is involved with the creation of robotizing machine undertakings for smart tasks. In that capacity, it has developed a rational order, focused on giving responses for genuine questions. Customers can expand their Alexa capabilities by presenting "aptitudes". Alexa can play out various pre-set capacities out-of-the-case, for example, set clocks, share the present climate, make records, get to articles, and a lot more things (Jackson 2019). It tunes in for the order and plays out the fitting capacity, or expertise, to address an inquiry or order. In the background, the data accrued is then analyzed by Wolfram's invention to produce suitable and exact answers. The case study report will address the ethical considerations for Alexa in terms of privacy and security; transparency and explain ability; accountability and responsibility; and social impact and human well-being. Furthermore, it will also discuss the potential technologies to deal with these apprehensions.


Artificial intelligence agendas are presently in tedious usage in financial stocks, medicine, construction, and the soldierly, just as actuality combined with frequent usual home package bids, conventional practice games like computerized games.Alexa-bolstered gadgets can stream tune from the administrator's Amazon Music books and have functioned in help for Pandora and Spotify accounts (Newman 2018). Alexa can play music from gushing administrations.Alexa boost a great quantity of free dripping organizations concerning smart gadgets. However, some portion of the music albums is not available on supplementary Alexa-authorizedproducts that are made by other organizations (Jackson2019). With the formation of Alexaand other smart home gadgets, Amazon is creating it simple for all the gadgets to execute all the commands given to them. This is a developing business sector, and what's to come is loaded with potential.

graph shows The purpose for which Amazon Alexa is used for

Figure 1: The purpose for which Amazon Alexa is used for

[Source:Levin 2017]

Ethical Considerations

Amazon was not esteemed to blame since they didn't disregard any of their deliberate strategies or guidelines, accessible to general society in the Code of Ethics, concerning the formalistic parts of their embraced moral hypothesis (Newman 2018).

Privacy and Security

Utmost of theconsumers are very careful about the hazard issues considering into exploiting a savvy home gadget, particularly an Amazon Alexa. The overall moral difficulty for Amazon is that purchasers, as associates of the organization, require a tailored experience when employing a brilliant home gadget. The data from an overview of 2,000 US inhabitants directed by invention supplier Ooma displays that patrons might want the home security profits by savvy home gadgets (Newman 2018). While this mightseem to be a difficult assignment to implement, Amazon is gaining ground utilizing face recognition inside their home security outline.Requests made to Alexa by the people are put away on Amazon's cloud servers, by Alexa's own interpretation of the solicitation. However, the Alexa application permits clients to expunge this data, yet doing so isn't suggested as the administration ought to improve its exactness with an prolonged setting (Newman 2018).

Nonetheless, it's honestly clear that there is fortification addresses raised here. Besides the anxiety of folks tuning in or hacking the organization history, there is a worry that organizations will approach too near to our lives. Significant protection concerns are beginning to develop in the manner Alexa gadgets interface with different administrations.The arrangement of the Alexa converts Amazon into an extra gateway that each online association needs to complete by gathering data on everyone (Levin 2017). Alexa comprehends what you are perusing for, alteration in to or transferring in your messages.It's anything but an individual gadget yet incorporated into the homebased condition, repeatedly holding back to tune in. Some Echo gadgets as of now have cameras, and if facial acknowledgment abilities were included we could enter a universe of unavoidable observing in our most private spaces, even followed as we move between areas (Davenport and Ronanki 2018).

Transparency and Explain Ability

Amazon is shockingly peaceful, equivocal, and hesitant to act with regards to handling the protection ramifications of their practices, a significant number of which are covered profoundly inside their terms and conditions. Indeed, even educated clients don't know the full degree of cybercrimes, and when protection highlights are included, they frequently just make clients mindful after specialists raise the issue. It is completely out of line to place such a weight on clients to discover and relieve what these dangers are. Straight forwardness isn't the foremost alluring factor of AI (Jackson2019). It is likewise significant that AI calculations assuming control over social capacities be unsurprising to those they administer (Levin 2017).

To a professional, this inclination for opinion of reference may seem to be inconceivable. In any case, one of the most significant elements of the lawful framework is to be predictable, so that, contracts can be self-possessed knowing how they will be performed. The commotion of the legitimate framework isn't certainly to promote culture, yet to give an predicted domain inside which inhabitants can streamline their own lives. It will similarly turn out to be gradually significant that AI controls be vigorous against control.

Accountability and Responsibility

AI is progressively influencing our lives in littler or bigger manners. To guarantee that frameworks will maintain human qualities, plan strategies are required that fuse moral standard, and address cultural concerns. Accountability is the possibility of making somebody liable for what activity they have finished. For instance, the protection and safety choices of clients can be affected, or their information can be gathered slightly. It is the liability of Alexa that powers those in the information business to work inside the limits of administrative structures. Subsequently, patients might be open to asking Alexa to set a suggestion to take a current medicine. But if further developed undertaking, for example, requesting a medicine for a problem requires collaboration with HIPAA secured elements that fall under the milestone protection law (Newman 2018).

Regardless of whether Amazon in the long run turns into the wholesaler of those medications, according to the industry’s bits of gossip recommend. Responsibility alludes to the job of individuals themselves and to the ability of AI frameworks to respond in due order regarding one's choice and recognize mistakes or surprising outcomes.As the shackle of duty progresses, there is essential to connect the AI scheme’schoices to the reasonableusage of information and the movements of shareholders intricate in the scheme’s choice (Davenport and Ronanki 2018).

Social Impact and Human Well-Being

Similarly, with most changes throughout everyday life, there are negative effects on society as AI keeps on changing the era we reside in. AI calculations are controlled by information. A large amount of information is gathered about every moment of each individual's day, people’s protection gets traded off. On the off chance that organizations and governments choose to settle on choices dependent on the insight, they assemble about you like China is undertaking with its communal praise framework. Another manner by which these aides have had a beneficial outcome is in giving individuals more freedom. People having visual debilitation, memory misfortune, or physical handicaps have very much benefited by utilizing these gadgets.Furthermore, seniors, who may not be well informed and may not possess an advanced mobile phone, can even now exploit benefits on the Internet using Alexa(Newman 2018). Computerized reasoning will make our workforce advance. However, this increasing AI technology underlines the loss of employments to machines, yet the genuine test is for people to discover their enthusiasm with new duties that require their remarkably human capacities.

Legal Codes of Practice

It is significant for organizations to have regarded ethicists on their employees to assist them in considering the morals of AI advancement and arrangement. Giving these people a seat at the table will assist to confirm that morals are paid attention to and suitable thoughts happen when moral quandaries emerge. Those cyphers ought to beopened on the company's sites so partners and public can perceive how the organization contemplates moral issues and the decisions its pioneers have made in managing rising advances. There must be some ethical guidelines if any AI system harms a customer. This could be through legitimate cases, assertion, or some other arranged procedure (Davenportand Ronanki 2018).The most dependable way for fortifying voice-operated gadgets is possibly the minimum sustaining – turning the gadget off when it is not in use. Furthermore, customers can delete the store commands and recordings from the device on a regular basis. Ensuring that the strong passwords are used for Wi-Fi, and configuring all the mail alerts can be helpful in knowing about every transaction made.

Potential Technologies

A computer-aided technology has been invented by Mindbridge Technologies, Canada (Levin 2017). The product utilizes AI technology and a group of advanced mathematical techniques to detect unusual monetary conditions. It explains the steps and techniques are used to arrive at a particular decision and leaves on humans for the final decision. Alexa, when asked about its decision-making techniques, is not able to explain the steps, however, this technology is capable of doing so. This will make the users understand the functioning of the device. Furthermore, it will minimize the black-box problem and enhances transparency (Davenport and Ronanki 2018). The customers want their smart devices to have very good decision-making skills. To avoid data biasing, users should give proper commands to the AI. When people ask the AI device to drive a car, they want the device to be a good driver and not a bad driver.


On a concluding note, information and AI is the establishment of Alexa's capacity, and it's just getting more grounded as its fame and the measure of information it accumulates upsurges. Voice-based AI is so engaging because it holds the guarantee of supporting in a manner that is normal to people; no swiping or composing is important. Clients were educated to be progressively mindful concerning the potential dangers of the security of their information and discussions. Customers can unplug their Echo gadget if they feel it fundamental. They are worried about the entirety of the security dangers regarding their information and private discussions. Subsequently, Alexa AI has made life better for people with any physical disability. By using potential technology options such as Mindbridge's computer-aided device organizations can have data security. However, AI is the purpose behind the quick improvement in the abilities of voice-actuated systems.


Davenport, T. H. and Ronanki, R. 2018. Artificial intelligence for the real world. Harvard business review, 96(1), pp. 108-116.

Hildenbrand, J. 2018. Amazon Alexa: What kind of data does Amazon get from me? [Online]. Available at: https://www.androidcentral.com/amazon-alexa-what-kind-data-does-amazon-get-me [Accessed on: May 30, 2020].

Hoy, M. B. 2018. Alexa, Siri, Cortana, and more: an introduction to voice assistants. Medical reference services quarterly, 37(1), pp. 81-88.

Huang, M. H. and Rust, R. T. 2018. Artificial intelligence in service. Journal of Service Research, 21(2), pp. 155-172.

Jackson, P.C. 2019. Introduction to artificial intelligence. New York: Courier Dover Publications.

Kepuska, V. and Bohouta, G. 2018, January. Next-generation of virtual personal assistants (microsoftcortana, apple siri, amazon alexa and google home). 2018 IEEE 8th Annual Computing and Communication Workshop and Conference (CCWC), pp. 99-103.

Levin, A. 2017. Is Amazon’s ‘Alexa’ Crossing a New Privacy Threshold? [Online]. Available at: https://www.newsmax.com/adamlevin/alexa-amazon-echo/2017/07/26/id/803924/ [Accessed on: May 30, 2020].

Newman, L. H. 2018. Don’t Freak Out About That Amazon Alexa Eavesdropping Situation. [Online]. Available at: https://www.wired.com/story/the-alexa-amazon-eavesdropping-situation/[Accessed on: May 30, 2020].

Prasad, R. 2019, January. Alexa Everywhere: AI for Daily Convenience. In Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, pp. 3-3.

Shields, N.2018. New survey shows consumers are wary of smart home devices invading their privacy. [Online]. Available at: https://www.businessinsider.com/survey-says-consumers-have-privacy-concerns-with-smart-home-devices-2018-4[Accessed on: May 30, 2020].

Topol, E. J. 2019. High-performance medicine: the convergence of human and artificial intelligence. Nature medicine, 25(1), pp. 44-56.

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