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  • Subject Name : Management

An Application Design for Pregnant Women

Industry Analysis 

The presence of mobile application for medical consultation, information, and telemedicine has risen in recent years, The key competitors are WebMD, the bump, pregnancy tracker. The industry is in its initial stage with dedicated applications for monitoring health updates, maintaining diets, and building community networks. The digital health market for health monitoring for staying healthy and virtual information and tracker as the key tool in the application for distinction. The forecast an estimation relates to disease-specific, medication reminders and information, access to the health care provider, and women's health and pregnancy. Remote audio and personalized services for emergency assistance are the key attributes of these built-in health applications. The pay per click and service sales has created medical experts to provide consultation by average revenue increase by 11% (ANDHealth, 2018).

  • The single application with the use of 3D information and chatbot facility has increased new user additional and popularity of the application. Wearable devices and sensors for updates have show reliability and investors attractiveness for the industry.
  • The need for quality information and 24*7 availability have improved women's and growing proliferation pregnancy application the use of artificial intelligence-based chatbots, biometric trackers, and use of the wearable devices for real-time updates has strengthened the impact and growing user base of these applications.
  • The industry has dedicated application and support activities from prevention, awareness, consultation to treatment. Remote monitoring and technology-based care through integrated m health and predictive analysis for accuracy in the emergency information 

Market Analysis

The pregnancy mobile application industry has shown tremendous growth in recent years. The market segment is currently 20 million subscriber penetration. The primary segment is pregnancy tracker, secondary complements are women's lifestyle and nutrition, and wearables. It shows the use of mobile applications by 75% (Bloomberg, 2019). With rising awareness among women users. The ease, simplicity, and treatment compliance has increased users to take an online assessment.

  • Patient adoption of health applications is 12% compared to the global average of 16% (ANDHealth, 2018).
  • As the nascent stage market development of value chain and technology commercialization for improving the arability of string clinical data and defining clear business model for women users use of software application.
  • B2B software and B2C software and application have made the market fragmented.

Reference for Creating a New Growth Industry for Australia

ANDHealth. (2018). Digital health: Creating a new growth industry for Australia. Retrieved from https://andhealth.com.au/wp-content/uploads/2019/04/Digital-Health_Creating-a-New-Growth-Industry-for-Australia.pdf

Bloomberg. (2019). Women's health app market worth $3.9 Billion By 2026 | CAGR: 17.9%: Grand view research, Inc. Retrieved from https://www.bloomberg.com/press-releases/2019-12-05/women-s-health-app-market-worth-3-9-billion-by-2026-cagr-17-9-grand-view-research-inc

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