The presence of mobile application for medical consultation, information, and telemedicine has risen in recent years, The key competitors are WebMD, the bump, pregnancy tracker. The industry is in its initial stage with dedicated applications for monitoring health updates, maintaining diets, and building community networks. The digital health market for health monitoring for staying healthy and virtual information and tracker as the key tool in the application for distinction. The forecast an estimation relates to disease-specific, medication reminders and information, access to the health care provider, and women's health and pregnancy. Remote audio and personalized services for emergency assistance are the key attributes of these built-in health applications. The pay per click and service sales has created medical experts to provide consultation by average revenue increase by 11% (ANDHealth, 2018).
The pregnancy mobile application industry has shown tremendous growth in recent years. The market segment is currently 20 million subscriber penetration. The primary segment is pregnancy tracker, secondary complements are women's lifestyle and nutrition, and wearables. It shows the use of mobile applications by 75% (Bloomberg, 2019). With rising awareness among women users. The ease, simplicity, and treatment compliance has increased users to take an online assessment.
ANDHealth. (2018). Digital health: Creating a new growth industry for Australia. Retrieved from https://andhealth.com.au/wp-content/uploads/2019/04/Digital-Health_Creating-a-New-Growth-Industry-for-Australia.pdf
Bloomberg. (2019). Women's health app market worth $3.9 Billion By 2026 | CAGR: 17.9%: Grand view research, Inc. Retrieved from https://www.bloomberg.com/press-releases/2019-12-05/women-s-health-app-market-worth-3-9-billion-by-2026-cagr-17-9-grand-view-research-inc
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