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  • Subject Name : Business Communications

Business Communication

1. Summary of Crust Pizza Company

This report is based on the Crust Pizza Company situated in Australia. It reflects the business communication issues as the Crust Pizza Company cannot be able to satisfy its customers due to its weak organizational website. Most of the customers have complained that they were unable to place orders online. The Crust Pizza Company needs to review the effectiveness of its website so that potential customers can buy and place orders for themselves. The paper aims at the evaluation of the impact of communication technology and the promotion of international business with the help of effective communication techniques. In addition to these, other aims are to identify the perceived impact of availability as well as the accessibility of communication technological resources for the help of business promotion.

Table of Contents



2.1. Background to the Company.

2.2. Scope.


Discussion of findings.

4.1. Current User Profiles.

4.2. Content

4.3. Information Architecture.

4.4. Key Findings.


5.1. Website effectiveness.

5.2. Current Problem..

5.3. Content

5.4. Branding.

5.5. The name.

5.6. The style and logo.




2. Introduction to Crust Pizza Company

This report is purely made on the business communication issue faced by the Crust Pizza Company in Australia. The potential customers are facing deep concern as they are unable to give online orders due to the problem of the website. The main objectives of the company are to evaluate the effect of communication technology and to understand the promotion of business (Ageeva, Melewar, Foroudi, Dennis &Jin, 2018). This report is going to assess the promotion of international business of the Crust Company by reviewing the effectiveness of its website and to examine the effect of communication technologies for the promotion of international business.

2.1. Background of Crust Pizza Company

Crust Pizza is the largest pizza makers company in Australia which is known for its service and quality. The majority of customers are greatly attracted by the quality of the products it serves. With the recognized brand name in Australia, the company is going to expand its business internationally. However, it should eradicate the issue of websites first as most of the customers are not able to make orders online.

 2.2. Scope of Crust Pizza Company

The scope of this report is to solve the problem of websites by incorporating various strategies, communication processes, and recommendations. It will help customers in the future to place orders and enjoy the quality of Crust pizza. The communication process includes the internet, multimedia, e-mail, and also video-based communication (Law, 2019). To design and maintain technical systems of communication there also needs communication technology specialists by specific business as well as market or industry. Thus, the purpose of the report is to solve the business communication issue of Crust Pizza's website and provide customers an easy pathway to place orders online.

3. Methods of Crust Pizza Company

In this study, primary research methods are only considered. Primary research is mainly done through observations, online surveys, and telephonic interviews. About 50 employees of Crust Pizza have been examined and questioned about the present business communication issue of the organization. There are two types of approaches that are used to fulfill this study. The types are included in qualitative and quantitative methods. Through qualitative process information based on theoretical approaches to this topic are gathered. In-depth reviews, participant observations as well as a detailed explanation of respective modules are described through this process (Paulin, Schattke& Ferguson, 2019). In this study, there is the use of various journal articles as well as different information that is found from different media to analyze the information as in the qualitative method. While quantitative methods are applied to know about the systematic empirical investigation of observable data via the process of mathematical, statistical, or computational techniques. The data related to the topic is analyzed through the process of statistics and percentage by the researcher. Empirical observation is required for this research to understand the information that is related to the issue of the business communication process.

4. Discussion of Findings of Crust Pizza Company

4.1. Current User Profiles of Crust Pizza Company

  • Graduates, aged above 22 years of age.
  • Women older than 21 years of age.
  • Men between 25-50 years of age

4.2. Content of Crust Pizza Company's Page

From the research, it can be found out that the new design of Crust Pizza's homepage enhanced the style and looks of their website and ultimately got a new look

4.3. Information Architecture of Crust Pizza Company

With the new style of Crust Pizza, many applications and websites have also changed its designs and outlooks. The new outlook of the design of the website helps shoppers to be guided better. People are now able to see a new style and design of the homepage which is less cluttered and much simpler.

4.4. Key Findings of Crust Pizza Company

Customers can now easily able to find relevant content and product at their websites in an easy way. SEO will improve the experience of users and the Crust Pizza organization always cares about the web design, site's speed, mobile-friendliness, good quality content marketing, and so on (Agrebi&Boncori, 2017). In addition to this, search engine optimization also helps in branding.

5. Analysis of Crust Pizza Company

5.1. Website Effectiveness of Crust Pizza Company

Crust Pizza has been observed as displaying huge progress for incrementing the customer's requirements along with the expansion of its stores in the Australia with the help of its effective website. It is in a really short duration and has never been expected in such a time limit.

5.2. Current Problem of Crust Pizza Company

Most of the time, customers cannot place orders from websites. Hence, the company is facing the issues of business communication from its online website. This report examines the effectiveness of current websites.

5.3. Content of Crust Pizza Company

SEO includes a special feature called inbound methodology which attracts customers and converts the site visits to subscribe to the lists and enters the funnel of sales. Hence, the inbound methodology is integrated with search engine optimization.

5.4. Branding of Crust Pizza Company

The name Crust Pizza can be confused to some people. It should be better to put a better name so that it reflects great influence to the customers.

5.5. The name of Crust Pizza Company

It will be better to put “Slicy Pizza” as a brand name.

5.6. The style and logo of Crust Pizza Company

The style and logo of the company should be gender and cultural free because symbols and colors have different meaning in different cultures.

6. Conclusion on Crust Pizza Company Report

For a successful business, levels of communication with different stakeholders of the business as well as the choice of tools through which the communication process is conducted along with communication manners are considered an important factor. Nowadays communication technology is widely used in the field of various types of business for different purposes. In the same way, Crust Pizza is using communication technology by its website where people can place orders online. Among all purposes, there must include a proper effective level of communication which is maintained along with sending different types of marketing communication messages to their potential customers. Besides, there is another effect which is mainly measuring purposes of the satisfaction level of customers, making more sales, along with increasing the level of employee morale. Additionally, another effect of communication technology in Crust Pizza's business field is related to identifying the level of customer satisfaction with the help of obtaining customers' feedback that can be used to improve their business services or products.

7. Recommendations on Crust Pizza Company Report

The brand of Crust Pizza organization needs to be discoverable on search outcomes in different search engines. They should add appropriate keywords in the search engine and should work on the headlines as well. It is also very important to place keyword phrases in tags. By optimizing the tags, the organization can create strong on-page SEO for every piece of content they post. Thus, the first step of Crust Pizza organization is to optimize their content for the accurate keywords to boost the brand name and become visible to search engines in the first place.

References for Crust Pizza Company Report

Ageeva, E., Melewar, T. C., Foroudi, P., Dennis, C., &Jin, Z. (2018). Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research89, 287-304.

Agrebi, M., &Boncori, A. L. (2017). What makes a website relational? The experts' viewpoint. European Management Journal35(5), 617-631.

Law, R. (2019). Evaluation of hotel websites: Progress and future developments (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management). International Journal of Hospitality Management76, 2-9.

Paulin, M., Schattke, K., & Ferguson, R. J. (2019). Framing of Opposing Corporate and Activist NGO Website Communications: Impacts on Perceptions of Tripartite Sustainability Values and Joining Online Networks.

Popescu, C. (2017). Is Environmental Protection a Central Issue to the Business Strategy of High Profile Companies? Content Analysis of Website Corporate Communication. Journal of Urban and Regional Analysis9(1), 87-99.

Windscheid, L., Bowes-Sperry, L., Jonsen, K., &Morner, M. (2018). Managing organizational gender diversity images: A content analysis of German corporate websites. Journal of Business Ethics152(4), 997-1013.

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