Operating in a foreign country is not easy for a company. It needs to take care of certain cultural aspects so that they can function and perform without any hindrances and issues. A few of them can be listed as:
Thus, with the above-listed points, it is evident that cultural aspects play a great role in the business activities and operations of a business. It can make a business run with a huge amount of profits or else it can make it completely shut down and the business can incur large losses.
Kostova, T., Buegelsdijk, S., Kunst, V.E., Spadafora, E. & Essen, M.V. (2017) Cultural difference and firm internationalization: A meta-analytical review and theoretical implications. Journal of Management, 44(1), 89-130.
Jhinghan, M.L. (2016). International Economics. Vrinda Publications.
Trade Ready. (2017). 7 cultural factors you need to consider when choosing your next export market. Retrieved from http://www.tradeready.ca/2017/topics/researchdevelopment/5-cultural-factors-need-consider-choosing-next-export-market/
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