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  • Subject Name : Management



Company Overview..

Products and Brands of Dean Foods Co.

Additional Fundings.

Venture Capital


Loans and Seller Financing.

Innovative Areas.

Technology for Mastitis Diagnosis.

Supercooling Technology for Global Movement of Products.

Future Goals of Company..

Change Initiatives.



Introduction to Dean Foods Co.

Company Overview of Dean Foods Co.

Dean Foods Co. is an American-based one of the renowned dairy and milk processing companies. Serving the dairy industry since 1925, Dean Foods is the largest producer and in-store distributor of raw milk, fluid milk, and dairy products in various cities in the US (Dean Foods Co., 2019).The continuous increase in the market share and profitability of the company, specifically for the year 2019, has credited the low-cost access capital for its operational activitiesand also has been observed to be performing at a continuous improvement level.

Products and Brands of Dean Foods

With around 600 manufacturing units, it has 25 regional and national brands, to name a few, Dairy Pure, Meadow Gold, Alta Dena, Oat Farms, and many more that serve the products like milk, ice cream, cheese, yogurt, juice, etc. (Dean Foods Co., 2019)

Funding Sources for Purchasing Dean Foods Co.

According to Chhablani (2020), to purchase a company requires a high amount of finance and financial assistance with the buyer to not just purchase it but also for its operations. Few are some ways through which additional funding can be acquired by the purchaser.

Venture Capital

Venture Capitals (VC) are the direct financial services or investments that fledge the investor companies to attain stakes in the business or organization. A venture capitalist is an individual or a group or entity that funds the company or business that seems to have good growth perspectives or otherwise sound strategies of success in its operational vision (Manigart, 2017).

Venture capital can be a positive source of financial funding for the purchase of the company. However, when a venture capitalist invests in a company, it gains a stake in the same until refunded.


Crowdfunding has emerged as one of the major sources of generation of funds for the sake of business setup and purchase. It has been considered as an important as well as an efficient alternative for funds and financial accessibility in and for any organization (Kukurba, 2018).

Crowdfunding is a system of finance allocation where an open call to a large population with investment interests is made via the internet and the small amounts of money or funds from a large pool of investors is gathered. 

Loans and Seller Financing

To purchase a company, one can opt for various loan types such as personal financing, bank loans, small business administration (SBA) loans, etc, which is however difficult to process. In case of failure in meeting the requirements to assess these loans, one may opt for seller financing as well. Seller financing involves an agreement between the buyer and seller parties to pay some amount as a down payment for the purchase and the remaining amount to be paid over an agreed period of time (Bian, 2018). This can benefit from lowering the financial burden of the purchases cum buyer.

Areas of Innovation for Higher Market Share

The dairy industry, in integration with the abrupt technology and analytical modernization, has got new areas of innovation that can leverage the company’s financial health as well as the expansion of its global market.

Technology for Mastitis Diagnosis

Mastitis is an unusual bacterial infection of cows' mammary glands that can negatively affect milk quality and can cause infections to the consumer.

An emergent technological update, IRT i.e. Infrared Thermography has emerged as an innovation in identifying and diagnosing mastitis in cows and the milk processed to resist any harmful content to be present in the products of the company and also improvement in cow fertility (Lazzarini et al., 2019). This can prove to be a lucrative innovation leading to attraction of costumers toward safe and hygienic product purchase, thus elevating the market share and profitability of the company.

Supercooling Technology for Global Movement of Products

Apart from pasteurization and homogenization technology which just modifies the shelf life of milk, the supercooling technology involves practices of a global movement of milk and products by the way of super-chilling the products rather than just freezing and defrosting of it.

Also, innovative super-cooling technology involves 3D imaginary systems in relation to AI that continuously checks the product quality and anti-microbial properties during transportation(Jayarao, 2019).

The adoption of innovative technologies in the production generally minimizes labor hardship, adds up costs saving areas by increasing technology adaptations. This, in an overall manner, reflects costumer’s attention and hence promote market and business span.

Future Goals of Company

The company aims to achieve the following goals in the period of next five years.

  • To achieve a global market share by facilitating the company presence in big countries around the globe.
  • To provide high quality, fresh and hygienic milk, and dairy products to all consumer sectors at optimal and reasonable rates.
  • To develop and maintain CSR by aiming at environmental conservation along with the protection of animals and natural resources.
  • To ensure sound organization culture of growth and development of people and their health hand safety.

Change Initiatives

  • Adoption of sustainable practices in the production and processing of milk and its products.
  • Train and improve farmers' cattle rearing activities by the adoption of sustainable and green practices supported by technological innovations.
  • Provide human resources, efficient routine training for the sake of continuous improvement in the business processes.

Conclusion on Dean Foods Co. Analysis

The dairy industry has entered a period of technology-aided generation of products. The demand for milk and dairy products is forever continuous in the global arena and thus a higher production, efficient movement of products, and quality are challenging factors along with maintenance and utilization of sustainable rearing and farming practices. To gain the hands-on the adaptation of CSR policies, environmental sustainability, and also customer satisfaction worldwide is also a crucial task for the development, growth, and fostering of the company to a global level.

To conclude, the dairy industry is a kind of industry that has access to almost all elements of the environment like land, water, animal, human, etc. On account of this, it can be stated that the dairy industry holds tremendous potential for overall sustainability and development of rearing and farming practices and the overall environmental factor.

Reference for Dean Foods Co. Analysis

Bian, X., Lin, Z., & Lui, Y. (2018). Bargaining, mortgage financing, and housing prices. Journal of Real Estate Research, 40(3), 419-451.

Chhablani, P. (2020). Sources of finance (long term). Retrieved from:

Dean Foods Company. (2019). Dean Foods company. Annual reports. Retrieved from:

Jayarao, B., Almeida, R., & Oliver, S. P. (2019). Antimicrobial resistance on dairy farms. Foodborne Pathogens and Disease, 16(1), 1-4.

Kukurba, M. &Waszkiewicz, A. (2018). Crowdfunding is a form of funding for businesses in the culturally-changing global economy: A literature review. Journal of Intercultural Management, 10(2), 99-137.

Lazzarini, B., Baudracco, J., Tunon, G., Gastaldi, L., Lyons, N., Quattrochi, H., & Lopez-Villalobos, N. (2019). Review: Milk production from dairy cows in Argentina: Current state and perspectives for the future. Applied Animal Science, 35(4), 426-432.

Manigart, S., & Sapienza, H. (2017). Venture capital and growth. The Blackwell Handbook of Entrepreneurship, 240-258.

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