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This assignment is based on Etihad Airways and it will be identified how the management of the organisation is not up to the mark which is creating so many problems related to suppliers and customers relationship. This assignment is completely dependent and based on Etihad Airways and the way they are feeling to maintain a good customer-supplier relationship. This is why this research has been done so that some solution can be provided to the management of Etihad Airways.
Etihad Airways started its business in the year 2003 which is 17 years ago. Etihad Airways enjoyed their first biggest profit in the year 2011 with their old 2006 strategy. Etihad Airways is a UAE based aviation company and gradually started becoming famous with their strategies and their experiences. Due to the current pandemic situation, Etihad Airways is facing different problems related to the relationship between the customers and the suppliers.
The main research issue of this particular research is how Etihad Airways will be able to understand and improve their customer-supplier relationship.
Based on the research issue, the customer-supplier relationship can be improved in Etihad Airways. They will be able to improve their customer-supplier relationship with the help of proper communication. Communication is one of the most important parts of a business as because communication helps a business to grow naturally. With proper communication, not only the internal environment but also the external environment improves. To improve the relationship between the customers and the suppliers it is important for Etihad Airways to maintain proper communication with them despite having any kind of pandemic situation. Communications can be virtually done because different communication tools are used in the current technological world. This is why communication can definitely help the management of of the customer-supplier relationship in the Etihad Airways. It is important to understand how the company is performing and check on the performance in a routine manner. Once the performance is checked properly, it will become easier to understand how they can work on their flaws and mistakes. Checking the performance on a routine manner can also help them to come up with better performances as because they will be able to understand that how they can improve their work and perform better in the business market and maintain the customer-supplier relationship.
From this research, it can be concluded that Etihad Airways can work on their management and improve its relationship with the customers and suppliers. Some proper and reliable hypothesis is also done which can be effective for them to improve their customer-supplier relationships.
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