Event and Festival Management Assignment Sample

• Subject Name : Management

Journal Analyses - Article 1

Title “The relationship between runner environmental paradigm and their motives to participate in an urban or rural marathon”

Introduction

The aim of the research article mentioned above was to evaluate the role of the concern of the runners about environment is a source of differentiation between the race types they choose. In order to achieve the aim of the study, a survey has been conducted by the researchers on the urban and rural races so that the relationship between their understanding and perception of the destination, type of race selected and their sport tourism motivational profile.

Identification of relevant discipline areas

The relevant discipline areas considered within the current study include the motivating factors along with other psychological factors that influence the choice of type of race such as self enrichment, social needs, aggression and catharsis. The level of consciousness about the destination has also been considered as an important factor to influence the choice of race among the rural participants (Davies, Hungenberg & Aicher, 2019).

Analysis of the application and contribution of relevant discipline areas

Considering the findings of the current study, it can be stated that event issues that is highly prevalent is the lack of insight about the lower level of participation to a particular place. The study has provided an insight about the environmental factors that influence the choice of race type. It might help in manipulating the resources to improve environmental value a destination. On the other hand, the study has also helped in understanding the gap that exists in sports tourism destination profile in both urban and rural areas.

Conclusion

The study has provided value in predicting and manipulating the environmental and motivational factors that will help the events management organizations to perform better in attracting the runners into a particular event.

Journal Analyses - Article 2

Title “Family event participation: building flourishing communities”

Introduction

The current study has been conducted considering two aims which include discovering if family Quality Of Life (QOL) and event participation is influenced by the location as a determinant and identifying how the family issues and cultural identity influences the family QOL and role of events in helping the family to flourish. Both the quantitative and qualitative data has been collected such as survey and other secondary data to achieve these aims.

Identification of relevant discipline areas

It is focused on the cultural practices, location, family issues and others that affecting the QOL of the families. The role of cultural identity and its role of creating family issues and the influence on the QOL of the family members of the events have been applied in this study.

Analysis of the application and contribution of relevant discipline areas

Considering the finding of the current study those significant socio-economic and cultural differences and other family flourishing factors are the determinants of the event issue (Booth & Cameron, 2020). It has been found that lack of financial capability, family obligations and work commitment are reducing the likelihood of attending events among low income family group. The study has contributed to the understanding that social and cultural factors can be used distinctive identifiers that might play a significant role in improving event outcomes.

Conclusion

This study has broadened the research area on events related to family QOL and the influence events may have on the same. Cultural inclusiveness has been provided utmost importance in attracting the event attendees.

Journal Analyses - Article 3

Title “The role of cultural difference and travel motivation in event participation: A cross-cultural perspective”

Introduction

The aim of the above mentioned study was to identify the influence of travel motivation and cultural differences on the event participation. A secondary data set commissioned by Canada has been used in the current study. Both frequency analysis and hierarchical regression have been calculated to find out the results.

Identification of relevant discipline areas

The current study has focused both on the cultural differences and the travel related motivation and the process through which it affects the event participation. In simpler form, it included the impact of knowledge and competence and other cultural factors on the event participation. The relationship between travel motivation and cultural differences are also considered.

Analysis of the application and contribution of relevant discipline areas

The current study has improved the understanding the mismanagement of the cultural issues that reduces the likelihood of visiting an event by identifying that a particular group of Asian-Canadians are likely to visit ethnic and religious festivals the most as compared to the Anglo-Canadians (Yan & Halpenny, 2019). This helped in identifying the factors of choice in participation based on region and cultural identity. Mistaking the preference of the attendees might reduce the cultural value of an event. Events are also required to consider the role of differences in culture in mediating the relationship between the event participation and travel motivation.

Conclusion

This study has provided insight about the festival marketing particularly the role of culture in attracting a particular group of people into a culturally valued festival.

Reference List for Journal Analyses

Booth, A. S., & Cameron, F. M. (2020). Family event participation: building flourishing communities. International Journal of Event and Festival Management. Retrieved on 17^th August, 2020 from http://ezproxy.angliss.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true& db=edsemr&AN=edsemr.10.1108.IJEFM.10.2019.0048&site=eds-live

Davies, M., Hungenberg, E., & Aicher, T. (2019). The relationship between runner environmental paradigm and their motives to participate in an urban or rural marathon. International Journal of Event and Festival Management. Retrieved on 17^th August, 2020 from http://ezproxy.angliss.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edsemr&AN=edsemr.10.1108.IJEFM.02.2018.0013&site=eds-live

http://ezproxy.angliss.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true& db=edsemr&AN=edsemr.10.1108.IJEFM.05.2018.0033&site=eds-live.

Yan, N., & Halpenny, E. (2019). The role of cultural difference and travel motivation in event participation: A cross-cultural perspective. International Journal of Event and Festival Management, 10(2), 155-173. doi:10.1108/IJEFM-05-2018-0033. Retrieved from

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