Importance of mobile based solution for a company.
Technologies to enhance proposition.
Platforms to enhance proposition.
Success factors that influence proposition.
Identification of KPI’s.
Process management methodology.
Business content and performance.
Enablers for successful implementation.
Impact of entropy.
Reduced flexibility and increased complexity.
Cost factors and key components that influence the costs.
Mobile app development costs.
Ongoing mobile app maintenance costs.
Application’s hosting costs.
Cost of external APIs.
Data security costs.
Every company needs to stand out in front of the consumers to enhance their sales and profit (Ottman, 2017). Occupying mobile technology in the process can help a company reach its goals within a limited time period. It can help a company gain information from product ratings to consumer feedback to profit monitoring within seconds. Mobile technology based company solutions are very effective in the business world as it enable the company to follow proper developmental strategies, innovative ideas and successful turning the data above market growth excels. It has been noticed that primary purpose of a company is to attain greater consumer satisfaction and trust. Providing a base for feedback and complaints through mobile based solutions can certainly enhance the trust among the consumers and this can in deed improve brand value and generation of greater revenue.
Purpose of the assignment is develop and successfully implement the mobile business solution for customers as an expensive and complex proposition for the company. The assignment will primarily address the need of a mobile based solution for any company followed by certain factors that enhance implementation of the proposition. These factors include technologies, platforms, success factors, and enablers. Finally the assignment will discuss the cost factors and key components of the mobile based company solution which has an impact over the cost of the product implementation. A mobile based company solution can not only resolve client complaints but also create transparency between the company and the consumers which enhance consumer trust and profitability.
According to Yu, Debo and Kapuscinski (2016), mobile based computing solutions are considered as one of the biggest game-changing opportunities for the profitability and consumer transparency in international and national markets. The boon of internet have made it easily accessible for the consumers to reach the products and services they desire from their own comfort (Chan, Krishnamurthy and Desjardins 2020). In this changing world, it is important for the companies to be engaged in certain mobile based solutions that not only enhance consumer satisfaction but also maintain employee comfort and work load. The mobile based solutions help a business to identify valuable business opportunities above the market-growth and develop strategies that best suits the profitability of the organisation (Chan, Krishnamurthy and Desjardins 2020). There are a number of companies that do well in the market but does not have greater transparency between the consumers which lead to fewer brand value. For example: a company that provide considerable response to the needs and feedbacks of the clients are respected by the consumers in comparison to the companies that ignore the needs and feedbacks of the companies.
Companies like Data EximIt provide mobile based solutions for devices functioning on all operating systems such as the iOS, Android, and cross-platform. Occupying such technologies in the web development can enhance the accessibility of the services to a broader range of people and it can in deed enhance the acceptability of the products by a greater diversity of the people (Nuscheler, Engelen and Zahra 2019). It is very effective for startups to have a mobile application on their own name with a proper developmental strategy. According to Wilken (2018), millions of mobile apps on the app store generate a revenue of at least $25 billion each year. Moreover, 34% of the marketers plans to launch their mobile applications in order to enhance reliability and flexibility of their products. Developing a mobile application for any kind of business including the healthcare business can resolve a number of problems for both the consumers as well as the service providers. Using a mobile application in the healthcare industry can ease the pace of appointments and it can prevent people from long queues physician’s appointments.
According to Hamill (2016), increase in the use of technology with the boom of internet has increased the scope of one-to-one marketing in the business environment. Moreover, it have enhanced international acceptance of the business by possible tracking of the products from millions of consumers. Digitalization of the process through the use of mobile based technologies have greater reliability in the market (Smith 2017). The technology developers should consider focus on the aspects of scope of the business and further extend the business in the same direction. It is important for the technology sector to understand the needs of the consumers. For example: complexity of the technology can reduce the usage. Hence the mobile applications designed for the consumers must be user friendly. Introducing verbal approaches such as voice recognition in addition to non-verbal approaches such as typing (with proper translations) can enhance the network of the app and it can invite greater diversity of the users (Chaffey, Hemphill and Edmundson-Bird 2019).
The mobile applications developed in the healthcare business are generally very complex when it comes to fixing appointments as per the symptoms of the disease because a number of patients are unaware about the type of specialist that can help them with their symptoms (Smith 2017). Introducing technologies that can suggest the specialists as per the patient’s symptoms can enhance the reliability of the mobile application. A mobile application that is specifically designed by analyzing the scope of the technology can certainly enhance its acceptance in the market. Online business applications such as Amazon or flip kart are more easily accepted by the users because of their innovative technologies (AI-Weshah, 2020). Innovation in the technology such as introduction of product pictures from the clients can itself enhance the proposition of the consumers.
According to Lee (2017), every business weather small or big must have a platform for its operations in order to enhance the proposition among the consumers. The mobile based technologies must be specifically focused on the extension of the already existing business. Freshly started mobile based business ideas are less likely to be accepted by the users in comparison to a business that have a stable market reputation (Adner 2017). Providing a common platform to the users can lead to better visibility of the products to the users and it can thus lead to greater acceptance by the users. It has been stated that the mobile application developers should provide a platform for the future development of the services. The developers should always leave scope for innovative ideas and functioning of the products. Development of a mobile application or sometimes websites faces problems of reduced online traffic on the application. Moreover, the problems arise on the processing speed of the applications. According to Grover et al (2018), development of the mobile applications with proper platforms such as the web-hosting can lead to proper speed management and traffic monitoring on the mobile applications. Small business can be developed on simple webhosting but on the same hands these business need to grow in future so effective web hosting must be selected for the business. For example: the Vista print was a small business and was introduced with limited options. It grew over time and recognized slow processing speed (Grover et al 2018). An increase in the data storage capacity of the webhosting increased the processing speed and it then enhanced the traffic and profitability of the business.
It is important for the mobile business solution developers to have proper success factors for monitoring and managing the success of the business. There are a number of factors that influence the success or failure of the mobile services. These success factors for the mobile business solutions include:
KPI’s are the key point’s indicators that consists of small indicators of success for the business. It is important for a business owner to set certain success based key point’s indicators in order to timely regulate the success of the products and the services. The KPI’s containing a set short term goal can such as a certain number of users, a certain level of rating on the app store or certain amount of feedbacks from the users can indicate the success or failure of the products (Villamarín and Diaz Pinzon 2017). Meeting the expectations of the KPI’s can enhance the success factors of the process but failure to reach the goals can indicate negative outcomes.
The process management methodology include the components of team skills, involvement of business and technical personnel in the processes, availability of the resources, user participation knowledge transfer, external consultants and interactions with the vendors. Greater team skills with their potential involvement in the business process can lead to the development of an effective mobile solution. But, poor business skills and lack of involvement can reduce the business outcomes (Alturaigi and Altameem 2016). User participation, knowledge transfer and interactions with the business vendors can help in need analysis that can either improve the services or identify loopholes which can be effective in the future.
It is not only important to have an effective business strategy or platform for the business. But the success of the business depend upon the business content and the performance of the business in the market. According to Handayani et al., (2018), quality is everything, it is not the design or advertisements that lasts but it is always the quality that persists in the long run. The business content determine the quality of the products and it in deed attract more traffic than fake or quality less products.
Setting up a process of success does not alone produce fruitful results. It is important for the mobile business solutions to enhance successful implementation of the products in the market. There are a number of factors that influence successful implementation of the business applications. Enablers for successful implementation of the services include the impact of entropy, cost, competitiveness, flexibility and complexity (Martinez-Olvera 2020).
According to Bhanot, Rao and Deshmukh (2017), entropy is considered as the degree of randomness within the business. A stable goal for successful implementation of the services can lead to successful implementation. But, an unstable goal and increased fluctuations in the business requirements can reduce the sustainability of the mobile business solution. The business solution developers must consider the primary goal of the business as the center of the application and that should not change anyhow with time. Randomness in the business can hinder its implementation hence it is important to have a set goal before entering into the business world.
It is important for the business developers to provide flexibility to both the employees and the users during the implementation and processing of the business. Reduced flexibility to the employees can lead to fatigue and reduced flexibility to the consumers can lead to reduced satisfaction (Shukla et al., 2019). It must be the aim of the mobile business solutions to reduce the complexity and enhance the flexibility. Reduced complexity can help in easy implementation of the services and it in turn can also result in efficient processing of the business. For example: the business such as big basket have flexibility for the employees and the consumers both. The employees can deliver the products according to their suitability and the consumers can order them from their footsteps. Reduced complexity in ordering the food and processing of the order to the employees have made it easy for the business to implement its goals and attain success.
According to Ha and Kim (2020), development of an effective mobile business solution application can cost around $100,000-$500,000. However, the cost is reduced for smaller applications which ranges from $10,000-$50,000. But there are certain factors that have an impact over the growth and development of these products. These factors involve:
The cost of mobile application development vary from application to application. It is based upon the type and functionality of the application that the business needs followed by the infrastructure of the application (Ha and Kim 2020). It also include the charges of mobile app user interface, 3rd party software integration, data encryption and scalability.
It is hard for the business owners to maintain their own applications hence they have to pay yearly app maintenance costs. The app maintenance cost require the cost of updates and entrepreneurs fails.
It is important for a mobile application to have suitable web hosting. It is a onetime investment and require renewal every year or after 6 months as per the requirements of the clients. The hosting can be responsible for bulk of requests received by the app, memory optimization, database hosting, security against threats and additional data expending features (Jurisch et al., 2017). A number of mobile business solution developer use web hosting from godaddy.com as it provide free SSL certificate for security and a lots of other benefits.
A rich user experience can be managed and maintained by proper interactions of the applications with another important application programming interface. It can include the components of online payment gateways. Moreover, API functions such as independent functioning of the application in the background can add to the flexibility of the application and it is worth for the extended costs.
It is important for the app development companies to ensure that the mobile applications are safe from online frauds and misusers. This require the use of services such as SSL certificates in addition to security services such as password protection and malware attack (Dutta, Khatri and Singh 2018). Having a proper antivirus system for the application can prevent it from online malwares and improve its safety but it require some cost that must be invested by the company.
Mobile technology-based enterprise solutions are very powerful in the business world because it enables the company to pursue suitable technological approaches, creative ideas and effectively transform the data beyond market growth. Mobile computing technologies are considered one of the greatest game-changing prospects in international and national markets for productivity and customer transparency. The Internet boon has made it conveniently accessible for customers to get from their products at own comfort. In this changing world, it is necessary for businesses to engage in such mobile solutions because they maintain the comfort of their employees. Technologies such as relevant verbal and non-verbal strategies with innovative ideas in product management can be effective for the company’s products. The mobile technology needs to concentrate explicitly on expanding the current market. The developers should always leave space for new product concepts and working. This performance factors support market success for the mobile business solutions. These success factors include KPI recognition, methodology for process management, and content and output for company. The effect of entropy, cost, competition, flexibility and complexity are enablers for the effective implementation of the services. The cost of the mobile app development depend upon the type and function of the business. Moreover, some of the factors that determine the cost of the application include manufacturing cost, maintenance cost, infrastructure cost and security cost for the application.
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