This report maintains a key refrain of the influence of air travel and luxury sea travel on the tourism sector specifically in terms of guest-host relationships. The tourism industry is assiduously transforming to offer a more personalized experience to the customers. Luxury Sea travels and air travels have made it easier for tourists to experience destinations in an unprecedented and inspirational custom. They are known to influence the tourism industry by making it expedient. The report analyses the guest-host relationship by highlighting the impact on technological, social, environmental and economic aspects.
Tourism encapsulates travelling for either leisure or business purpose. It is fundamentally spending time away from home in pursuit of pleasure, recreation or as a result of commercial provision (Hall and Williams 2019). With the amending technological interventions, changing attitude of consumers and globalization, the tourism industry is subjected to continual transformations. This report is an extensive analysis of the initiation of air travel and luxury sea travel and its influence on the host and guest relationships in the tourism domain. This report envisions laying prominence on the role of air and luxury sea travel in images, host perceptions and experience. The report also discusses the impact of Covid-19 pandemic on the travel and the long-term consequences in future.
Both transport and tourism industries are complementary to each other. Tourism is highly relied on transportation to bring the visitors, whereas the transportation industry depends upon tourism for generating demand for its services (Khan et al. 2017). The growth in tourism industry is directly reflected upon the air transportation. In the last two decades, the number of international tourists has nearly doubled and the expansion of air travel has largely impacted the tourism industry. The advent of air travel has become a boon to international tourism, this is so because it has contributed to providing a premium travel experience saving time and revealing of status. Another key reason that tourists patronize aviation is the fact that air travel has promoted the improved quality of life by enhancing the living standards. The advent of air travel inflated during the mid-1980s and hence, became an integral part of the tourism industry.
The luxury ships mostly the cruise ships are large passenger ships which are mainly used for vacationing. They are used for transportation and round trip voyages. There are around 314 cruise ships operating across the globe, with the capacity of around 537000 passengers (Hussain 2017). It has become an inevitable part for the tourism industry as it carries around 19 million passengers annually in the world. Due to growing alternatives in revenue streams, the base fare of the air travel for the mass market was quite cheap and easily available with its introduction before the year 2000 (Eugenio-Martin and Inchausti-Sintes 2016).
It has strengthened the transport network development in the 21st century enabling transportation to become much uncomplicated. It has improved the guest relationships in terms of acknowledging the unique needs and situations of the customers and providing them with real-time and accurate information. The luxury sea travel was introduced in the year 1844 for advertising the sea tours to different destinations such as Athens, Gibraltar and Malta (Hussain 2017). It has improved the guest-host relationship in terms of being the forerunner of the modern cruise holidays. It has become more engaging by added facilities such as water tourists.
The advent of air travel has limited the travel timing for the travel sick people. The guest-host relationship has been improved as due to air travel, the tourism rate has inflated, benefitted the hospitality and the other tourism sectors. It offers greater mobility and has also exposed the passengers to smart mobility and the web-based networks that can allow the customers to witness a radically enhanced passenger experience. Most of the cruise ships are now becoming a name of eco-tourism as apart from the luxurious experience they also make sure that environment-friendly operations are adopted by using the updated systems for filtering sewage resulting in effectively treated sewage being released in water and carrying the maximum capacity at a time (Hussain 2017).
The advent of air travel has enhanced the use of the internet and has inflated the use of technology in terms of managing the customer and fly characteristics and keeping a check of the market competitiveness. Customers are now booking tickets via online platforms. By facilitating the guest-host relationship, it contributes effectively around 2.4 % of the global GDP (Becken and Carmignani 2020). It is impacting the development of the economy in terms of the most efficient sectors in GDP per worker. Luxury sea travel has changed the viewpoint of the job roles of women. Coming out of the household stereotypical roles, in the cruise ship staff, around 25 per cent staff members are women and they are also working in the hospitality roles (Cashman 2019).
Covid-19 has decimated the travel industry and has especially hindered the international and domestic aviation facilities. It has also diminished the sea travel (Gössling et al. 2020). The near- term profits of the travel industry will be deflated, ultimately resulting in the high uncertainties in the tourism sector and high financial losses. As per the International Air Transport Association (IATA) and World Trade Organization (WTO), a depreciation of about 45 per cent is anticipated in the airport revenue (Gössling et al. 2020). As a result of the pandemic, the ocean security has inflated causing the depreciation in the revenue. In future, the pandemic may cause the travel industry to recover at a sluggish rate and lower volume. It can incur decline by around 25 per cent this year which is equivalent to loss of travel of about a 1/4th of a year (Gössling et al. 2020).
During the 2008 Olympic Games in Beijing, the airlines recorded high traffic (Li and Guo 2016). This is so because air travel is a time-effective method for travelling and attending the events. Air travel has fostered the organisation of games and sports activities on an international level allowing tourists from different countries to attend it by reaching the venue in minimal time. Initially, the passenger Ocean liners were the preliminary forms of sea travel in the 1930s for linking different nations of the world. Currently, RMS Queen Mary 2 is still in service as an Oceanliner (Barclay 2018).
Both air travelling and sea travel have made travelling quite easier and economical. Luxury sea travels not only fulfil the need of the customers to travel to a particular location but also offer a lavish experience worth remembering. It can be inferred from the report that the advent of air travel and luxury sea travel has efficaciously impacted the transport network developments, the social domains such as eco-tourism, the role of women and affordability for the mass market, technology in terms of inflating the use of internet, economic and sporting development, hence, improving the guest-host relationships. It can be recommended to the air travel to become more sustainable by emphasizing on CO2 emissions.
Barclay, C. 2018. Outreach at sea. Astronomy & Geophysics, 59,2 pp.2-13.
Becken, S. and Carmignani, F. 2020. Are the current expectations for growing air travel demand realistic?. Annals of Tourism Research, 80, p.102840.
Cashman, D. 2019. King Neptune, the Mermaids, and the Cruise Tourists: The line-crossing Ceremony in Modern Passenger Shipping. Coolabah, 27 pp.90-105.
Eugenio-Martin, J.L. and Inchausti-Sintes, F. 2016. Low-cost travel and tourism expenditures. Annals of Tourism Research, 57, pp.140-159.
Gössling, S., Scott, D. and Hall, C.M. 2020. Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, pp.1-20.
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Li, R. and Guo, M. 2016. Effects of odd–even traffic restriction on travel speed and traffic volume: Evidence from Beijing Olympic Games. Journal of traffic and transportation engineering (English edition), 3,1 pp.71-81.
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