• Internal Code :
  • Subject Code : HSC
  • University :
  • Subject Name : Business


Question 2(a)

A financial objective can be defined as a particular goal concerned with the structure of the business, resources, and financial performance (lexander, 2018). There can be many financial objectives including cost objectives, revenue objectives, profit objectives, cash flow objectives, capital structure objectives, ROI objectives and more. 

One financial objective that has been selected by Apple in the past five years is revenue objective. In 2016, Apple has decided to achieve its services revenue aim by 2021. The most common revenue objectives include sales expansion, market share, and income growth. Apple Company has been working hard to double its revenue generated in 2016 by 2021. The generated revenue by Apple in the year 2016 was $ 24.3 billion and it has planned to grow it to a minimum of $ 48.6 billion. The division of services of apple includes Apple Music, Apple Store, Apple Pay, and iTunes. The growth of the services business of Apple can be seen in the results showing the quarterly services revenue since 2014 (quarter 1). The results show that services revenue was $ 4.4 billion in quarter 1 of 2014 and it has increased to $12.72 billion in quarter 1 of 2020 (Richter, 2020). Apple selected revenue objective as financial objectives to become financially stronger so that it can invest more in the new technologies and the products. 

Question 2(b)

Government regulations and ethical conduct in the marketing and financial management of Apple is significant because it pushes the business towards productivity. Apple ethically conducts its business and adhering to all regulations of the government. Ethical marketing is a concept that emphasizes responsibility, truth, and fairness (Murphy, Laczniak and Harris, 2016). Unethical marketing means the advertisements that are false and giving the false information about the worth of product (Murphy et al., 2016). In the marketing management of Apple, ethical behaviors and regulations are important due to the following reasons:

  • To safeguard the goodwill of the business.

  • To protect itself from spamming which means consistent messaging to large people in the market. It must be done in ethical way that it does not harm, or disturb people. 

  • To redeem the influence settled by a society

  • Through government regulations, it can think for the welfare of customers

  • Government regulations ensure that consumers and their rights are secure.

  • There can be win-win marketing.

  • It will improve the quality of recruitments and increase retention in the organization.

Ethical behavior is equally important in the financial management of apple for protecting and pressing the interred of the shareholders. If there is any financial fraud, then it may lead to the breach of the ethical behavior in the organization (Paludi, Cox, & Rogers, 2019).Government regulations are important in the financial management of Apple as there may be manipulation in accounting without regulations that will lead to losing the trust of the shareholders (Ang, Jiang, & Wu, 2016).The reasons for ethical behavior in the financial management of Apple are as follows:

  • Integrity: There must be accurate reporting of the data. 

  • Professional behavior: Financial managers must perform the work according to the standards set by the profession in the industry by the government. 

  • Competence: It is equally important that financial mangers must work proficiently to conduct ethical behavior.

  • Accurate financial reports: It represents the net worth, profit, and loss, cash flow statement of the organization. It must be clear and accurate so that one can evaluate future budgets based on it.

  • Insider trading: It is the illegal use of the worthy facts and figures while dealing with the stock exchange. Thus, ethical behavior is necessary to protect itself from insider trading.


Alexander, J. (2018). Financial planning & analysis and performance management. United States: John Wiley & Sons.

Ang, J. S., Jiang, Z., & Wu, C. (2016). Good apples, bad apples: Sorting among Chinese companies traded in the US. Journal of Business Ethics, 134(4), 611-629.

Murphy, P. E., Laczniak, G. R., & Harris, F. (2016). Ethics in marketing: International cases and perspectives. United Kingdom: Taylor & Francis.

Paludi, M., Cox, J. C., & Rogers, H. A. (2019). Ethical Behavior as We Advance Technology. The Journal of Government Financial Management, 68(1), 54.

Richter, F. (2020). The rise of apple's services business. Retrieved from https://www.statista.com/chart/14629/apple-services-revenue/

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