Data Analytics

Table of Contents

Introduction.

Analysis.

Product Review..

Packaging style.

Reviews for top rated.

Popularity of ramen in the country.

Importance of ramen ranking.

Brands to be discontinued.

Ramen reviews in Japan and Korea.

Ramen Food taste for Australia / Asia and United States.

New Ramen in Nepal and India.

Most reviewed and least reviewed countries.

Recommendations.

Conclusion.

References.

Introduction to Ramen Reviews

Super Rating is an Australian-based food product review company. A new launch similar to ramen in the food market is to be launched. Strategic decision-making is to be carried out so that consumers accept the new ramen recipe and brand.

Analysis of Ramen Reviews

1. Product Review

17% of the customers give five stars to the company Super Rating. This is followed by 28% of participants giving ratings in the range of 3.5 to 3.7 5 stars. The top ratings correspond to 17% for 5 stars, 14% for 3.75 stars, 15% for 3.5 stars, and 11% for 4 stars. Overall, it can be said that the majority (66%) of the customers rated greater than 3.5 stars.

Count of Stars

 

Stars

Total

0

1.09%

0.1

0.03%

0.25

0.47%

0.5

0.56%

0.75

0.03%

0.9

0.03%

1

1.09%

1.1

0.06%

1.25

0.38%

1.5

1.38%

1.75

0.82%

1.8

0.03%

2

2.65%

2.1

0.03%

2.125

0.03%

2.25

0.82%

2.3

0.03%

2.5

2.62%

2.75

3.21%

2.8

0.06%

2.85

0.03%

2.9

0.06%

3

4.91%

3.1

0.06%

3.125

0.03%

3.2

0.03%

3.25

6.29%

3.4

0.03%

3.5

14.26%

3.6

0.03%

3.65

0.03%

3.7

0.03%

3.75

14.62%

4

11.76%

4.125

0.06%

4.25

5.82%

4.5

6.06%

4.75

2.59%

5

17.47%

Grand Total

100.00%

I can analyse ramen’s sales performance objectively at the country level as the data includes simple random sampling for all 48 countries.

2. Packaging Style

As per customer reviews, 57% preferred packed style in comparison to 19%, and 17% of customers prefer Bowl and Cup style. Less than 1% of customers prefer Restaurant, Bar and Can style. There are 1.4% and 5% of customers who prefer box and tray-style packing.

Count of Style

 

Style

Total

Pack

57.29%

Bowl

19.26%

Cup

17.44%

Tray

4.44%

Box

1.41%

Restaurant

0.09%

Bar

0.03%

Can

0.03%

Grand Total

100.00%

The top 3 customers belong to the country of Japan and the United States and South Korea. It indicates that country culture plays a significant role in packaging.

The top preferred style is packed (37%) and bowl (33%) in Japan. The top preferred style is packed (41%), Cup (21%), and bowl (21%) in the United States. The top preferred style is packed (59%) and bowl (24%) in South Korea. 

In Japan, there are 56% of the customers gave greater than a 4-star rating. In the United States, there is 36.1 per cent of the customers gave a 4-star rating or greater. In South Korea, there is 49 per cent of the customers gave a 4-star rating or greater. 

3. Reviews for Top Rated

A pivot table can be created to know the characteristics and the reviews of customers who especially gave a five-star rating. The most appropriate ratings correspond to customers who gave 5 stars. A corresponding bar/pie chart can be constructed for better understanding.

Among the customers who gave a 5-star rating, 61% of them preferred packed style and 17% of them preferred Bowl style. 

Stars

5

Count of Style

 

Style

Total

Pack

61.62%

Bowl

17.85%

Cup

11.62%

Box

5.05%

Tray

3.70%

Bar

0.17%

Grand Total

100.00%

Among the customers who gave a 5-star rating, 14% of them preferred the Nissin brand.

Stars

5

Count of Brand

 

Brand

Total

Nissin

14.98%

MyKuali

4.38%

Nongshim

4.04%

MAMA

3.70%

Samyang Foods

3.37%

Indomie

3.03%

Paldo

3.03%

Maruchan

2.86%

KOKA

2.53%

Myojo

2.19%

4. The Popularity of Ramen in The Country

The method of bar chart and pivot table can be used to know the popularity of ramen in the country. In the pivot table, the percentage frequency can be constructed for a better understanding of data.

The top 3 customers belong to the country of Japan (17%) and the United States (12%) and South Korea (11%). This is followed by 10.32% customers from Taiwan, 6.38% of customers from China and 5% from Malaysia.

Country

Total

Japan

17.82%

United States

12.35%

South Korea

11.26%

Taiwan

10.32%

China

6.38%

Thailand

6.12%

Malaysia

5.59%

Hong Kong

4.68%

Indonesia

4.47%

Singapore

4.00%

5. Importance of Ramen Ranking

Analysing the reviews of the target audience is reliable for the growth of any business. Since the data is reliable considering reviews in various countries, ramen ranking is helpful to review the business’s sales performance or growth. The popular brands can be marketed, inventory can be increased for famous style.

6. Brands to Be Discontinued

The unusual observations are the ones that have a probability of occurrence of less than 0.05. The worst-selling brands are Micoem, Mie Sedaap, Miracle Noodle, Mitoku, 7-Eleven / Nissin, Mitukura, Atomy, Mivina, Banzai, and Morre. It is suggested to discontinue these brands. This is obtained by sorting the brand pivot table from smallest to largest.

Count of Brand

 

Brand

Total

Micoem

0.03%

Mie Sedaap

0.03%

Miracle Noodle

0.03%

Mitoku

0.03%

7-Eleven / Nissin

0.03%

Mitukura

0.03%

Atomy

0.03%

Mivina

0.03%

Banzai

0.03%

Morre

0.03%

Burung Layang Terbang

0.03%

Mum Ngon

0.03%

Chaudhary's Wai Wai

0.03%

My Friend

0.03%

Chikara

0.03%

Nagao Noodle

0.03%

7. Ramen Reviews in Japan and Korea

There are 56% ramen reviews greater than 4 stars in Japan as compared to 49% ramen reviews greater than 4 stars in South Korea. There are 1.8% ramen reviews less than 1 stars in Japan as compared to 0.78% ramen reviews less than 1 star in South Korea.

Stars

Japan

South Korea

0-1

1.82%

0.78%

 1-2

2.48%

1.57%

 2-3

6.93%

7.57%

 3-4

31.85%

40.21%

>4

56.44%

49.35%

There are 37% ramen reviews who prefer pack style in Japan as compared to 60% ramen reviews who prefer pack style in South Korea. There are 33% ramen reviews who prefer bowl style in Japan as compared to 24% ramen reviews who prefer bowl style in South Korea.

Japan

South Korea

Pack

37%

60%

Bowl

33%

24%

Cup

19%

12%

Tray

8%

5%

Box

3%

Restaurant

Bar

Can

8. Ramen Food Taste for Australia / Asia and The United States

Country

(Multiple Items)

Count of Brand

 

Brand

Total

Hokkaido Furano Ramen

1

Ichiran Ramen

1

My ramen

3

Samurai Ramen

1

The Ramen Rater Select

1

Grand Total

7

 

Country

United States

Count of Brand

 

Brand

Total

Hokkaido Ramen Santouka

1

IbuRamen

3

Jinya Ramen Bar

1

Kizuki Ramen & Izakaya

1

Mexi-Ramen

1

Mike's Mighty Good Craft Ramen

9

Osaka Ramen

1

Ramen Hero

4

Shibu Ramen

1

Vite Ramen

8

Grand Total

30

 

Country

Australia

Count of Brand

 

Brand

Total

Grand Total

 

It is noted that Australia, the United States and Asia countries have different Ramen taste. There are 30 customers in the United States with reviews of Ramen tasting as compared to 7 in Asia and none in Australia.

9. New Ramen in Nepal and India

The New Ramen Recipe to be introduced in Nepal and India should include a variety of 2 Minute Noodles Tricky Tomato and Hot Garlic Instant Noodles. The style of Ramen Recipe should be Cup or pack as it is the best-selling.

Country

(Multiple Items)

Count of Variety

 

Variety

Total

2 Minute Noodles Tricky Tomato

2

Hot Garlic Instant Noodles

2

 

Country

(Multiple Items)

Count of Style

 

Style

Total

Cup

7

Pack

48

Grand Total

55

10. Most Reviewed and Least Reviewed Countries

The most reviews are by countries Japan, United States, South Korea, Taiwan, China and Thailand. There are 606 reviews by Japan, 420 by United States, 383 by South Korea, and 351 b Taiwan. China and Thailand have 217 and 208 reviews.

The least reviews are by New Zealand, United Kingdom, Portugal, Philippines, Spain, Ghana, Nigeria and Estonia. There is only 1 review by New Zealand, United Kingdom, Portugal, and the Philippines. There are only 2 reviews by Spain, Ghana, Nigeria and Estonia.

There are 594 reviews out of total 3400 reviews which are rated as 5-star. This is followed by 497, 485, and 400 reviews as 3.75, 3.5 and 4-star.

11. Recommendations on Ramen Reviews

To analyse the poor reviews of Raymond for the questions which can be asked are about the average number of times noodles eaten per week, preference of wheat/flour-based, preference of spicy/tangy/salty/sugar flavour, and the quantity purchased.

Based on reviews of top-rated customers, the preferred quantity, wheat/flour-based, preference of spicy/tangy/salty/sugar flavour should be incorporated in the new ramen product. This is expected to be beneficial for sales.

The top 3 customers belong to the country of Japan (17%) and the United States (12%) and South Korea (11%). The countries with most reviews need a new ramen flavour launch. These countries are Japan, United States, South Korea, Taiwan, China, and Thailand. This is because noodles are already popular in these countries. And a new launch will lead to good sales of Ramen product.

Conclusion on Ramen Reviews

17% of the customers give five stars to the company Super Rating. Overall, it can be said that the majority (66%) of the customers rated greater than 3.5 stars. As per customer reviews, 57% preferred packed style in comparison to 19%, and 17% of customers prefer Bowl and Cup style. The top 3 customers belong to the country of Japan and the United States and South Korea. The top preferred style is packed (37%) and bowl (33%) in Japan. Among the customers who gave a 5-star rating, 61% of them preferred packed style and 17% of them preferred Bowl style. Among the customers who gave a 5-star rating, 14% of them preferred the Nissin brand. The worst-selling brands are Micoem, Mie Sedaap, Miracle Noodle, Mitoku, 7-Eleven / Nissin, Mitukura, Atomy, Mivina, Banzai, and Morre. It is suggested to discontinue these brands. There are 56% ramen reviews greater than 4 stars in Japan as compared to 49% ramen reviews greater than 4 stars in South Korea. It is noted that Australia, the United States and Asia countries have different Ramen taste.

The New Ramen Recipe to be introduced in Nepal and India should include a variety of 2 Minute Noodles Tricky Tomato and Hot Garlic Instant Noodles. The style of Ramen Recipe should be Cup or pack as it is the best-selling.

References for Ramen Reviews

Grove, S. K., & Cipher, D. J. (2016). Statistics for Nursing Research-E-Book: A Workbook for Evidence-Based Practice. Elsevier Health Sciences.

Gupta, S. C. (2019). Business statistics. Himalaya.

Ravid, R. (2019). Practical statistics for educators. Rowman & Littlefield Publishers.

Holcomb, Z. C. (2016). Fundamentals of descriptive statistics. Routledge.

Ulaby, F., Dobson, M. C., & Álvarez-Pérez, J. L. (2019). Handbook of radar scattering statistics for terrain. Artech House.

Bachman, R., & Paternoster, R. (2017). Statistics for criminology and criminal justice (pp. 123-24). SAGE.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Data Analytics Assignment Help

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