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In this field, a huge number of articles and studies has already performed. This research is be carried out by incorporating the studies and writings from various websites, journals, articles and research works with the goal of providing an insight of people’s reaction when it comes to choose colour while dressing, eating, choosing brands or products. The impact of colour on one’s mind and emotions is be checked by surveying previously conducted studies. The surveys were conducted as per the bywords like psychological impact of colours on human emotions and behaviour, effectiveness of power dressing, role of colour on brand marketing and impact of colour and presentation of food on human mind and so on. At the end the methodical auditing of the writings is done into the four categories of psychology of colour in marketing and branding, power dressing, impact on mind and emotions and food/appetite.
Along with the literature survey and study of the writings, a survey is conducted which aimed to find preference of general mass in regard with colours. The questionnaire is made up of 19 questions which have multiple choices. The questions investigates about preferred colour when it comes to buy any product, eat, or dressing and investigate the mood regulation by colours on the participant’s mind. At the end, the required result is concluded which is the main objective of this examination.
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