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The true measure of strategic implementation is only possible if an accurate evaluation of the current implementation method takes place. The success of a digital strategy depends on the ways of goal achievement through the assessment of actions taken as per objectives. This can be measured through a balanced score card that helps organisations formulate strategies that translate into operational objectives. These objectives than drive the behaviour and performance. Vodafone idea’s digital strategy can be evaluated by understanding their motivation factors.
This is the first step, the drivers of the strategy for Vodafone Idea are competition, supplier power and buyer power. Any strategy that will be implemented will be based on objectives of customer retention and attracting new buyers. Collection data for measurement will direct the strategies that are to be implemented. This will require and external environment analysis industry analysis and intercompany analysis. Through the balanced score card, these measurements will provide the direction for Values priorities and direction for Vodafone Idea.
Three of the most important strategies that the company must take up based on their motivation factors are as follows:
The financial perspective insights will tell us about the economic drivers of performance which are basically growing profit by increasing revenue through more sales and more customers. The customer perspective is incite a good response that will enable more positive publicity and attract new customers- this is why constant innovation pushed by through research will help the company understand what the customer needs or what is the customer using. This is pivotal for customer satisfaction. This is why application of the balanced score card will be extremely valuable.
The internal process or product service perspective is the introduction of improvement of NB IoT services and development of new data mining systems. Launching of new products and services and addition of hotspots along with the foray into the entertainment sector are extremely lucrative and viable options. The learning and growth perspective is the increase or improvement in company capacity to avail more training and increaser employee engagement towards the products for a more holistic approach. Increasing staff efficiency can be an extremely important factor that aids the digital strategy for a company like Vodafone Idea.
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