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  • Subject Name : Management

Target Audience for Integrated Marketing Communication Model

The target audience include those people who are travelling from other countries and entering the Australia. These might include students and other Australian Residents who for some reason went to other countries and now returning back. Specifically, those who are travelling from countries which are under high attack of coronavirus such as China and Italy. The message is also for those who are the close relatives of the patients affected with Covid-19 and also for the elderly people as they have weak immune system. Also, it includes those people who are having mild symptoms such as cold, fever, and flue.

Recommendations for Integrated Marketing Communication Model

Covid-19, is trending at top of the global crisis list evolving and spreading at un-precedented speed and creating universal imperative for organizations & governments to take further immediate action for protecting people.

The first recommendation includes building of awareness among the people and motivate them. The people who are the close relatives of the covid-19 patients and those coming from oversees must be fully aware of the deadly consequences of the Covid-19. People coming from other states should be educated about how this virus is transmitted through touch or by having close distance from another person. Further to this, there is a strong need of starting some of the campaigns addressing the people about covid-19 virus. Such messaged should be developed for spreading the awareness that make people feel supported, re-assured, & interconnected. Stories of mutuality must be addressed. Further also include local action and generosity in adds while making people aware with the covd-19 effects. From last many weeks, there are many messaged that mis-step from the actual message and not guiding the people in right direction. So, paternalistic messages will be useful in provoking an obedient, psychological, and obedient reactance. Instead of how to protect yourself from its affect it is more important how it will affect you and all those people who are linked with you

The second recommendation is that make the participation of all the people as mandatory in following the necessary precautions for staying safe from the covid-19 attack. Such as it is hard to make the older people understand how weak their immune system is and they are most vulnerable to be attacked. They might not be able to understand the situation from the government campaigns or some might having hearing loss, issues with the vision, and cognitive problems therefore it is recommended to adopt the affective communication strategy for them. Such as older people with the visual issues, messages can be printed in large fonts, having space between lines, and high contrast and they might be provided with audio or video evidence. For those, having the hearing issues while running video campaign the background noise must be reduced and speak more clearly. Also make sure that these people are receiving the emotional and social support. Therefore, during this time, it not right to make the personal visits and by ensuring the social distances, it is better talking with them through phone calls or video calls.

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