• Internal Code :
  • Subject Code : IT 32208
  • University : University of Technology Sydney
  • Subject Name : Business Information System

Case Study: Ms. Laundry

Ms Laundry introduced a management dashboard system and this technology allows the production to integrate with management information and routine accounting. The primary aim of business intelligence and data analytics is to analyse and provide useful information to the business such that it can make better decisions in the most appropriate way. Like in every other laundry business, there are a number of day-to-day challenges faced by them. Ms Laundry’s business intelligence and data analytics solution is designed in such a way that helps the company to overcome the common challenges like dealing with excessive amounts of data, insufficient insight into the data, and presence of information in fragments.

The company will also utilise the new business intelligence solution and data analytics to optimise reports and analysis requests, as well as develop new analyses and findings without relying on other departments in the business. With the help of powerful Oracle BI tools, the company is able to create real-time reporting which eliminates the unnecessary need for emailing documents. Furthermore, this is also used for extracting data from multiple sources. Such an integration becomes useful when the company’s key performance indicators are involved in the process. When data from different sources is combined and gets added to the reports, it automatically improves the value of the reporting. The most common examples include daily production and utility costs.

The laundry and dry cleaning industry are growing each year. And, despite the challenges faced by the businesses in this dynamic industry, they are able to thrive because of their competencies. Ms Laundry business/IS competitive advantages are its location, valuable and specialised services, cleanliness of the facility, latest and high-quality machines and equipment that offer quick services, and door-to-door service free of charge. Additionally, the company will soon start offering a $5 gift certificate to new customers. They can easily redeem these gift cards and use them towards any laundered or dry cleaned garment. However, the coupons shall only be valid for a period of 7 days.

Of course, the first visit of a new customer is an excellent opportunity to build a long-term relationship. Ms Laundry offers the best user experience and has a vast network of customers. The newly developed mobile app that goes by the same name as that of the brand allows for complete hassle-free order placement, order monitoring, and automated payment management. If customers want to become a long-term user of the laundry and dry cleaning services, then they can try out the subscription plans. The ultimate goal is to let the customers become free from daily chores that they are not interested in doing by themselves. This is how they can avoid getting discouraged. Ms Laundry will offer them the monthly subscription plans that have an option of free home delivery of laundered and dry-cleaned clothes. Such convenience has given Ms Laundry an improved rate of customer acquisition and loyalty. Businesses will certainly have an edge when they know what their customers want and are able to fulfil their needs through adaptive innovation without having to pot in a large sum of money.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Business Information Systems Assignment Help

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