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Sustainability Strategy

Introduction to Sustainability Strategy

Johnson and Johnson is one of the American multinational companies which is founded in the year 1886. This company is the broad Health Care based company which emphasizes its values and passion towards the enhancement of the health for each irrespective of geographical or any other barriers (Dyer 2019). This organisation was started by 3 Johnson brothers in order to produce surgical dressings. After that, the organisation manufactures different health care products which added value to the organisation mission and vision statement.

Background of Sustainability Strategy

The organisation is one of the most comprehensive and broadly based manufacturers of healthcare products and services for the consumer in pharmaceutical and medical and medical markets. The organisation is located in around 57 countries and delivers products in more than 175 countries. The mission of the organisation is to provide scientifically high-quality products and services in order to help enhance and improve the quality of life (James et al. 2019). There are varieties of products provided by the organisation that comprises of skin care, baby care, care oral care etc. The core value of the organisation comprises of growth and innovation, global diversity, sustainability, global supply base, developing diversity and investing in future. Values of the organisation are to ensure that every individual in the organisation remains committed towards their work and stay progressive in order to find solutions. Johnson and Johnson core values aid the employees to perform better and accomplish all the predefined goals of the organisation. It maintains diversity, productivity and performance of the employees.

The organisation withstand on diversity and inclusion which demonstrate the power of togetherness in searching lasting solution for the existing complex problem. Respecting and appreciating the performance of the individual contributes to the wellness of humanity for which organization withstand (Dyer 2019). The core value of the organisation plays a very important role in the performance of the organisation. The organisation follows all its core values in order to accomplish all the predefined goals and vision of the organisation. The slogan of the organisation is a family company format work for a better world which represent that the core values should be followed by the organisation in order to attain all the objectives of the organisation.

Sustainability Strategy

Sustainable business strategies refer to the integration of social economic and environmental aims organisation and goals planning which added long-term value to the organisation. Sustainable strategy is the strategies which are formulated in such a way that it fulfils the needs and demand of the stakeholders while protecting and enhancing the natural resources that will be needed for the future generation (Prefontaine 2019). The sustainable strategy adopted by the organisation is that it discontinued the sale of talc-based Johnson baby powder in North America as the customers are not satisfied with the product and they are worried about the consequences of using the product. As per the customers, there are various harmful contents in the products which can lead to cancer. Therefore the organisation stated that it will discontinue selling talc-based products in North America. However, the Company also stated that the declining of sales is only due to the customer satisfaction with the product but the company ensure that there is no harmful content in the products. Apart from this the organisation which stands on a decentralized management approach which is one of the major operating principles of the organisation. This approach aids the organisation to put efforts in order to maintain sustainability.

The sustainability strategy and majorly focus on the improvisation of social, environmental and other factors. It enhances the global public service election and reducing the emission of carbon. Johnson and Johnson's corporate offices have a partnership with various government partners that aid the organisation to track the performance of the company in order to maintain sustainability (Ulloa 2016). The main aim of this strategy is to provide a better and healthy environment for the upcoming generation. The 2020 goal of the organisation is to develop healthcare societies by providing best quality products to the customers. The priorities of the organisation are stand on three pillars that are the people place and practices.

Unethical Issues

Johnson and Johnson is one of the most recognised companies all over the world due to its skincare products for the children. The organisations deliver the best quality of skin products for the infant children for more than a hundred years. Recently organisation faces questionable safety practices which lead to affect reputation and performance of the organisation. In the North, America customers are not satisfied with the product that is talc powder. As per the customers, there are unsatisfactory and healthy raw material is present in the powder which leads to cancer problems in children’s (Lanier, 2018). However, the organisation ensures that there are no such kinds of materials in the product that affect the health of the children or may lead to cancer. Furthermore, the organisation takes full responsibility for the product but no satisfying result from the customer is gained to the organisation. Therefore the organisation decided that this product will not be continued to sell in North America.

The organisation will deliver these products in other parts of countries where no such issues are found in the product. According to various to the ethical theories, the organisation adopts the utilitarian ethical theory in order to resolve this ethical issue. This ethics refers to the greatest good for a large number of people. The application of this ethics is that it decides that benefits the majority of members (Aryasit et al. 2020). The organisation decides that it will not continue to sale the talc powder product in North America as per the decision of the majority of the population. This theory addresses the decisions that are forced to guess the outcome of the majority population. The pros of this ethics involve that it maintains a beneficial relationship with the customers and attain trust and loyalty from the customer. These ethical issues affect the reputation of the organisation therefore organisation take crucial steps in order to eradicate these issues and maintains the loyalty and trust among the customers. The organisation use utilitarian ethics theory in order to eradicate these issues.

Corporate Governance

Corporate governance refers to the combination of rules and laws through which business is operated and control. It encompasses the external as well as internal factors that impact on the interest of the organisation stakeholders as well as shareholders. The board directors are responsible to conduct and regulate this framework that aligns with business objectives. It includes action plans, dividend policies, contracts. The corporate governance of Johnson and Johnson are design in such a way that it aids the organisation to accomplish all the predefined goals of the organisation (Garcia et al. 2018). Johnson and Johnson believe that the transparency between the stakeholder and the organisation is important. Therefore, all the members of the organisation acquired equal opportunity to perform well and perform better for the organisation.

The corporate governance of the organisation includes the duties and responsibilities of the company and the directors. It also includes the rights of the shareholders such as they are equally responsible to have direct interaction with the directors and election of directors in board committees. Corporate governance also includes executive performance evaluation and succession planning. Regulations are framed in this policy and all the roles and responsibilities of the directors are mentioned. Corporate governance is very important for organisations as it maintains the standard of governance and builds trust among investors and other stakeholders. It also embraces the long-term strategies of the organisation which ultimately impact on organisational performance (Barak-Shinar and Green 2018). The rights of the shareholder comprise of various benefits such as shareholders can elect the directors for long period.

Apart from this, there are various steps taken by organisation time by time in order to make appropriate changes in the policies of the organisation. Corporate governance set the standards which need to be followed by all the members of the organisation including the directors and other shareholders. The organisation corporate governance provides recent information on the programs which enhances and save the lives of women and children. It also provides help in the prevention of disease in venerable populations. It also enhances the strength of the healthcare workforce. The organisation largely focus on corporate governance is it directly impact on the employee performance as well as organizational performance. The corporate governance makes the rules that are required as per the present situation of the organisation (Barak-Shinar and Green 2018). This also helps to improve and enhance the life of the children by providing the best quality of products.

CSR Initiatives

Corporate social responsibility initiative taken by the organisation is comprised of various initiatives programs and activities in order to maintain and improve the organisation performance. The organisation improves the livelihood of underprivileged children as well as women by conducting various programs. These programs address the issues that are faced by children and women. Apart from this organisation provide various healthcare training to health workers (Pradhan and Bhattacharyya 2018). The organisation also aware and prevent HIV and AIDS diseases. It also provides various precautions and awareness treatment of obesity diabetes and other issues. In terms of community responsibility organisation always undertakes and support the rural development communities and donate a large amount in disaster relief funds.

The entire budget of CSR projects will be decided by the committees as per the rules and regulations. All these programs and activity shall not take any part in the profit of the organisation. Dedicated and well-experienced teams are appointed to drive these projects. Committee of the organisation is responsible for recumbent and formulate the CSR policies under specified acts and law. However, all the team members are responsible for practical participate in these activities and mental all the CSR policies from time to time (Pradhan and Bhattacharyya 2018). The organisation also supports the educational events seminar and summits that are related to health issues. All these activities are done in order to deliver the best services to the customers and deliver healthy environment to everyone.

Recommendations on Sustainability Strategy

Ethical issues discussed in the study recommend that organisation needs to make various changes in the operations in order to deal with the present situation. As an organisation have already declared to disclose the sale of talc powder in North America which is very disappointing. The organisation need to ensure that this product will continue to deliver by the organisation adopting various strategies that can satisfy the needs of the customers. The organisation can conduct programs that can help the organisation to put all the procedures in front of customers. Thus, customer can satisfy with the products (Barak-Shinar and Green 2018). The organisation needs to practice problem-solving techniques that aid the organization to standardise and capitalise the growth of the organization. It also needs to eradicate the weaknesses that are faced during the production and management of the organisation. However, the organisation can also add a closed culture of the medical industry which helps to maintain its strong position in the present market.

Conclusion on Sustainability Strategy

It is concluded from the study that Johnson and Johnson’s is one of the most comprehensive and broadly based manufacturers of healthcare products and services for the consumer in pharmaceutical and medical and medical markets. The organisation is located in around 57 countries and delivers products in more than 175 countries. The sustainable strategy adopted by the organisation is that it discontinued the sale of talc-based Johnson baby powder in North America as the customers are not satisfied with the product and they are worried about the consequences of using the product. Recently organisation faces questionable safety practices which lead to affect reputation and performance of the organisation. In the North, America customers are not satisfied with the product that is talc powder. As per the customers, there are unsatisfactory and healthy raw material is present in the powder which leads to cancer problems. The corporate governance of the organisation includes the duties and responsibilities of the company and the directors. It also includes the rights of the shareholders such as they are equally responsible to have direct interaction with the directors and election of directors in board committees.

References for Sustainability Strategy

Aryasit, O., Uthairat, Y., Singha, P. And Horatanaruang, O., 2020. Efficacy of baby shampoo and commercial eyelid cleanser in patients with meibomian gland dysfunction: A randomized controlled trial. Medicine, 99(19), p.e20155.

Barak-Shinar, D. And Green, L.J., 2018. Scalp seborrheic dermatitis and dandruff therapy using a herbal and zinc pyrithione-based therapy of shampoo and scalp lotion. The Journal of clinical and aesthetic dermatology, 11(1), p.26.

Dyer, O., 2019. California jury awards $29 m to a woman who said Johnson & Johnson talc caused mesothelioma. BMJ: British Medical Journal (Online), 364.

Dyer, O., 2019. Johnson & Johnson recalls its Baby Powder after FDA finds asbestos in the sample.

Garcia, G.A., Nguyen, C.V., Yonkers, M.A. and Tao, J.P., 2018. Baby shampoo versus povidone-iodine or isopropyl alcohol in reducing eyelid skin bacterial load. Ophthalmic plastic and reconstructive surgery, 34(1), pp.43-48.

James, M.M.A., Kee, D.M.H., Xian, T.H., Han, K.C., Chang, K.K. and Alshammari, M.S., 2019. Johnson & Johnson’s Product Safety Issues and Ways the Company Can Address Those Issues. Asia Pacific Journal of Management and Education, 2(3), pp.7-18.

Lanier, M., 2018. Justice for All. Tex. Tech L. Rev., 51, p.893.

Pradhan, A. And Bhattacharyya, A., 2018. An alternative approach for determining critical micelle concentration: Dispersion of ink in foam. Journal of Surfactants and Detergents, 21(5), pp.745-750.

Prefontaine, N., 2019. TALCUM POWDER AND EXPERT POWER: ADMISSIBILITY STANDARDS OF SCIENTIFIC TESTIMONY. Jurimetrics, 59(3), pp.341-374.

Ulloa, E.R., 2016. Epidemiological and State of Art Evidence Presented in Cosmetic Talc and Ovarian Cancer Litigation.

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