The case study deals with Julie Czerneda who use to run a successful business in the eastern suburbs of Adelaide. She was thinking to close down the business because she was not earning any profits for the last six months. After looking into her condition, her friend Martha convinced her to open u a new patisserie to sell her products online with specialized markets. The business was being run by Julie for the last 30 years and was very young while she started operating. From then only she was enjoying the little amount of money with little in reserve. She was not involved in any kind of branding of business be it online or offline mode. This problem of her was realized by Martha and said her to go for rebranding, infrastructure improvement, and software development to expand the business in whatever ways she can. In this paper, the recommendations with solutions will be presented so that the problem faced by Julie could be solved and she can earn more benefits.
Safe and quality infrastructure is necessary for economic growth and business success. Infrastructure is the variable based on which judgment of utilization is made. The organization and individual structures are needed for the operations in society or enterprise. They facilitate the economy to function. Here, in this case, Julie is facing issues in running a business. So, her friend Martha advised her for infrastructure improvement, rebranding, and software development. Two personal computers will help in the growth of the business a lot. One PC with Julie and one PC with Octavia will provide a position of unified structural rudiments that provide support for at the bottom of the entire structure of growth. A resonance infrastructure will play a very important function in raising productivity and competitiveness with other companies. According to the figures, a rough estimate of $7 Billion is wasted on time and fuel by 50 most populous areas. Now, the infrastructure expenditure has declined to 2.4 per cent of GDP in 2011 as compared to 3.1 per cent in the premature 1960s (Bolhuis, de Jong & van den Bosch, 2018). This all is possible by following some measures like:
It is because it will help the clients in relocating, seeking expansion, or consolidation to have a review of infrastructure. Decision-making here plays a vital role in considering hard business activities by maintaining connections, capacity building, and quality of service delivery, availability, and reliability of all utilities. The hard infrastructure considerations will take up to a closer look at infrastructure strengths (Ortiz-Moya, 2015).
Julie, in this case, is facing problems with maintaining a record for financial functions so the recommendation of accounting software will work best to have records. The accounting software helps the organization to maintain transactions and financial functions by including the data of amounts payable, amount receivable, billing, payroll, and ledger. As an example, some of the software is like Quickbooks, Zenpayroll, Bill.com, Zenefits, and Abacus.
Hence, these are the software's and Julie can select anyone out of them to maintain the records of all employees and make the company processing effective and easy (Schlosser, McPhee & Forsyth, 2017).
A digital camera is a camera where the photographs are captured in digital memory. The cameras are incorporated in smartphones or mobile devices to use them for multiple purposes. It is a widely used device that Julie must also install in her corporation to get JPEG images of desired files. This will help the business grow in getting photographs clicked, transferring photographs, displaying photographs, and printing photographs. The USB cable is used to connect into a computer to send the pictures that are in-camera to the computer. Photographic films are used as an image sensor to get into digital format. A large number of data is saved in the cameras so Julie can get all the pictures and send them to Martha for further recommendations (Barbu, 2016).
The proposal for the website will contain the following points:
An Internet Service Provider is an organization that is used for assessing, participating, or using internet services. These can be organized in the form of non-profit, commercial, private, and community-owned farms. The internet services provided include domain registration, Usenet service, Internet transition, web hosting, and collocation. An ISP is the access point or the gateway that provides the user access to everything available on the internet. The installation of ISP in an organization by Julie will help in accessing, participating, and using the services (Cassell, Symon & Juntunen, 2015).
The firm must consider the concept of rebranding because it is resolutely entrenched in the need to relocate in the market. It is a simple process the same as the merger of two firms engaged in a most important shift in intention clients or commerce strategy. But, be it any grounds the firm ultimately faces the query of how to rebrand an invention to get the preferred consequences. The right strategy should be adopted by the company to rebrand its business. The ways are as follows:
Always there is a reason to start a business such as the company must understand why they need of rebranding their firm. The risk of assassination a wonderful amount of effort and possessions should never be underestimated. This helps in simplifying the focus on your message.
The research should be done to identify the market trends and clients' demands so that the company should serve according to that. The goal here is to have an intention of sympathetic existing brand insight and competencies. The firms have distortions and blind spots that all are visible in market research.
There are four P’s of marketing and the fourth one is Promotion. This presents the messaging architecture and essence of brand strategy. The marketing decisions are taken based on the research done so that more and more clients are attracted to the business.
This is the part of the branding strategy as the illustration rudiments help in communication. This involves thinking of a brand forename, symbol, tagline, insignia, and commerce card. The rudiments describe the bran style and guiding documents that provide a set of the parameter to make certain that the brand is implemented time after time with marketing materials.
This is a very important tool for announcement and business growth tools. This is the consign where the story of audiences is presented to learn more about the firm.
This is the point where all the marketing channels are used to communicate the brand and service messages. Brochures think pitch desks, one-sheet filters, and proposal templates are there that provide a trade system boost.
The final stage is developing a plan to promote and strengthen the new brand.
Hence, these are the strategies that Julie can follow to continue with efficient business for ling-term. This will help in considering all the circumstances and resources and taking effective steps for growth.
Barbu, C. M. (2016). Aligning the brand identity and brand image after rebranding. Management & Marketing, 14(2), 180-187.
Bolhuis, W., de Jong, M. D., & van den Bosch, A. L. (2018). Corporate rebranding: effects of corporate visual identity changes on employees and consumers. Journal of Marketing Communications, 24(1), 3-16.
Cassell, C., Symon, G., & Juntunen, M. (2015). Time-based modifications to process theory illustrations through a corporate rebranding case study. Baltic Journal of Management, 10(2).
Chad, P. (2015). Utilizing a change management perspective to examine the implementation of corporate rebranding in a non-profit SME. Journal of Brand Management, 22(7), 569-587.
Ortiz-Moya, F. (2015). Coping with shrinkage: Rebranding post-industrial Manchester. Sustainable Cities and Society, 15, 33-41.
Schlosser, F., McPhee, D. M., & Forsyth, J. (2017). Chance events and executive career rebranding: implications for career coaches and nonprofit HRM. Human Resource Management, 56(4), 571-591.
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