There are two graphical representations, out of which one is corporate culture graph and the other is respondent’s evaluation graph. In the corporate culture graph it can be seen that the company is encouraging creativity and innovation as the people who strongly agrees have 32 percent, but it is not able to promote entrepreneurship and risk taking since the people who strongly agrees have only 13 percent. In the respondent’s evaluation graph, the company gives value to promote diversity of thought as the people who strongly agree have 26 percent, but it does not have methods to quickly prioritise ideas, since the people who strongly agree have only 9 percent. Also, the company is weak in educating their employees to be innovative and creative since it is having lower percentage like 11 percent only.
Collaboration of thoughts
Novelty in idea generation
Proper implementation and creation of value
Increasing investment in ideation and developing client understanding
Ensuring focus and sponsorship and establishing a favourable business values
Utilizing external sources of thoughts efficiently
The strategy by which aspect can be improved is increasing the investment in ideation and understanding the client in depth.
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