By looking at scenario 1 of MacVille’s successful business operations in Sydney, Australia, the established vision of the company can be seen positively. According to Spear, (2017), a company vision can be established by projecting the business operations for five to ten years, expecting massive growth and success, and aligning with business goals and values effectively and precisely (Spear, 2017). Concerning such fact and relating to the given scenario, it is also important to look at the projection of MacVille for five to ten years, perceive the key factors, and plan the mission accordingly. In this case, the mission of MacVille appears to be systematic and reasonable to the needs of the organization.
As per the scenario, the company expects to grow as a national brand within five years and to be recognized as an essential portion of the hospitality industry. Moreover, it also anticipated being perceived as a key element, responsible for the success of the hospitality organizations, irrespective of its sizes. In addition to that, the company also defined that it is into providing espresso coffee machines to customers focusing on meeting productivity, sustainability, and consistency requirements of the hospitality standards and values. This, in turn, has enabled the MacVille to gain rewards as profits and revenue to prosper.
Now concerning the vision, it has been understood that the CEO wants to stick with the company’s existing values and principles. However, he has also focused on the stakeholders, customers, and society as a whole to stay committed to providing valuable service and products, also to adhere to the morals and ethics to safeguard wise environmental practices and adding value to the communities, it serves the business. Moreover, the CEO also explained that the last strategic plan was implemented but there are improvements required which are essential to reach organizational success.
Relating to the current practices of the organization, it is effectively supporting the mission and vision of the company. As the CEO has said that, their prime mission is to be merge as a promising and leading organization within the hospitality industry, expecting to be the market leader by adhering to quality services to its customers and stakeholders proficiently. In addition, it has also been understood that the company is in urgent need of innovation in its business processes to improve efficiency and effectiveness in delivering quality solutions to customers as they view them as rewards of profit maximization and organizational growth at the same time. By constant innovation in quality and service, it will help improve organizational standards and outcomes positively (Chen, Zheng, Yang and Bai, 2016). Correspondingly, it has been identified that the company is keen to focus on enhancing its corporate social responsibility implementations to promote and develop social causes by donating a percentage of revenue to NGO's and the communities, it operates a business (Chen, Zheng, Yang and Bai, 2016). Thus, it clarifies that the CEO wants to implement strategic change within the organization to bring change and enhancement to prosper within the hospitality industry positively.
Email to all the stakeholders: Discussing the identified mission and vision of MacVille.
To: All the stakeholders
From: General Manager of MacVille
Date: 6th June 2020
Subject: Discussion about the identified mission and vision of MacVille.
With due respect, this email is concerning about the recently identified mission and vision of MacVille which is been discussed and established with our CEO precisely. After a thorough and productive discussion session, CEO and we have identified that there is a crucial need for changes and improvements in our organization to ensure its effectiveness and efficiency at all levels of business processes.
Trust all the points described will bring your kind attention and understanding for the same. Looking forward to a fruitful association with you.
GM – MacVille, Sydney
4) PEST analysis - The points provided below are factors of PEST analysis as per the case scenario:
The SWOT analysis is defined below:
The company can utilize the existing spare place or space as their new venture or adding a new service such as takeaways, and self-coffee service using a vending machine.
The company has taken advantage of environmental disaster aid organization to identify the possibilities of getting local industrial supply to its business.
By looking at the scenario, it can be identified that several priorities target has not achieved 100%, and those are as follows:
The reason behind such ineffectiveness is due to lack of employees’ commitment, values, and adhering to business standards effectively. Hence, it can be understood that the company is in the utmost requirement of innovation, research, and development of its business process and employee effectiveness to ensure prosper in terms of growth and profitability.
There are few cases in which Steve has acted unethically and those are as follows:
Concerning to the given scenario. It has been identified that Joe has negatively breached the code of ethics and the act is unethical as per the government norms and conditions. Based on the scenario, three ACS code of ethics is been compromised such as professionalism, honesty, and professional development (Acs.org.au, 2011).
Acs.org.au, 2011. ACS National Regulations: Australian Computer Society. [online] Acs.org.au. Available at: <http://www.acs.org.au/__data/assets/pdf_file/0015/4902/ACS-National-Regulations.pdf>
Chen, L., Zheng, W., Yang, B. and Bai, S., 2016. Transformational leadership, social capital and organizational innovation. Leadership & Organization Development Journal, 37(7), pp.843-859.
Legislation.gov.au, 2020. Copyright Act of 1968. [online] Legislation.gov.au. Available at: <https://www.legislation.gov.au/Details/C2017C00180>
oaic.gov.au, 2020. Australian Privacy Principles. [online] OAIC. Available at: <https://www.oaic.gov.au/privacy/australian-privacy-principles/>
Spear, S., 2017. Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations. International Studies of Management & Organization, 47(2), pp.159-175.
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