Racial marginalization has been identified to be of the recent resurgence and there has been a large part of the significant social issue that can be identified globally. The main purpose of the paper is to focus on the social marketing strategy and to identify how the minorities within the society country have been marginalized, creating social tension (Jackson, 2016). The main objective is to identify the issue of racial marginalisation and inequality. The identify racial group are the Indigenous people within the Australias and the focus would be to identify the social marketing strategy to address the issue and at the same time, be consistent to NSMC Benchmark Criteria
The main issue existing in the Australia is of the lack of recognition and the high-end discrimination that can be faced by Indigenous Australians and it has remained as one of the national shame. Due to the existence of significant disparities such as in the education, or in the health status exists between the Indigenous and non-Indigenous Australians (Kuo, 2018). it is important for the governments to consider it as unacceptable. Even in the basic human rights or giving the priorities for the Indigenous people, have been sidelined by the Australians major populations. For example, this has also been addressed within the United Nations Special Rapporteur such as the housing or even giving the basic privileges to sustain, has been substantially been discriminated against within Australia/. It has lead to the lack of accessing the privileges within the community (Schradie, 2016).
In order to address the discrimination, racial inequality and to reduce the marginalization, it is important to identify some of the strategies that can help to overcome the issues to a certain extent.
NSMC benchmark advocates the increased understanding and the interpretation of the core social marketing concepts along with holding the principles and having the increased consistency that can also potentially approach and can work inline to the potential impact based on the effectiveness (Hanselman, 2014). It is also important to think and relate with the maximum flexibility and creativity that can work to craft and further to develop the interventions to different needs.
Education-: In order to reduce the inequalities and the racial tension, it is important to actively involve the people and the children within the one education platform. There should be no discrimination and the strategy should be open and transparent communication. From the Australia Labour Statistics, it has been observed, that the Indigenous people have low jobs within the Science field and are more into the blue-collar jobs (Tukachinsky, 2015). The non Indigenous people are more actively involved in STEM (Science, technology, engineering and the medical studies), due to which they have the higher authrotity and have the better lifestyles. Eductaion plays a primary role and the social media staretgy would be active; lee involved to reduce the briddge identified in the discrimination and to check the strategies in order to substantially reduce the discrimination. The other way by having active education platforms is to think about the open system in education such as the collaboration and the coordination, which is free from any sort of discrimination. Besides this, the Indigenous culture and the background should be taught in the class, so that there is more cross-cultural exposure. It is also important to think and relate with the central plank that can relate to every strategy and it is also unfair to subject the children with the discrimination. As we treat the children, the same is reflected in the future generation. In order to stop the discrimination, the first corrective steps are to reduce the misinformation and ignorance and also actively involve the stereotyping and prejudices. Any sort of the disseminate information can be identified within the HREOC’s work and it is essential to stop and counter the stereotyping leading to any instances of the discrimination be mentioned within the Human rights compliant (Carney, 2016).
Policies-: the Australian policies should be stronger to reduce discrimination and any potentially unfair system. Such as the Australia Human Rights Commission, imposes a restrict view on racial discrimination and takes accurate steps in the prevention such as the penalising, through the fines, by prisoning, etc. Policies should be stronger in the work-related area, such as hurting and the recruitment should be free from any discrimination or unfair treatment (Cisneros, 2016). Secondly, during enrollment in the education system, the policies should be "Fair and just" to be equal opportunity for admission. Human rights should be unjust and the same should be largely being advocated and publically spoken of. For example, the "Voices of the Australia" is the active broad platform, where the issues of the discrimination can be mentioned in the example and the steps are taken in reducing and the prevention should be advocated, to set as the future example. As per the HREOC, the main social strategy is to ensure, that the employers are not discriminating and harassing the free environment that could potentially lead to the racial tensions or the marginalized problems. It should be good practice, having a good business' guide, and where the employees can work over to attain the rights under the Discrimination law on knowing with the 'Work out your rights' pamphlets.
Community engagement-: Through active community engagement is also a way to socially strategize and be open to the ways to reduce discrimination or inequalities. Further, to include the community interaction that can speak about the rationality in education, or to be involved in any sort of employment
and sport. For example, sports should be one of the important factors which should be free from any sort of discrimination and it should be important to stick together. The sports also should be based on the performance of the people while recruiting and selecting rather than on the basis of any biasedness or the discrimination (Cisneros, 2016). The more community engagement and the free environment, the better it is an integral part of Australia’s identity; and it should be free from any form of the binding of the community and the individual while playing. Through the social parties, by engaging in the community club or even in the sports, it helps to break the streoptyping and even helps in attaining a successfgul form of the participation, integration and diversity (Kuo. 2016).
In order to preserve the peacefule neviornemnt, it is essential to think about the marginalised peole rights and even include them with the pivotal role within the Ausrralian system, for example Indiegnsou people have attained the higher authority and the respected psoitons within the poltical systems, in the filsm and even in the recognized national level prizes. Due to setting such examples, it would help to note how the people can learn to grow with each other rather then sidelining for the rights. The social media strategy would be active; lee involved to reduce the bridge identified in the discrimination and to check the strategies in order to substantially reduce the discrimination. The other way by having active education platforms is to think about the open system in education such as the collaboration and the coordination, which is free from any sort of discrimination. Besides this, the Indigenous culture and the background should be taught in the class, so that there is more cross-cultural exposure. It is also important to think and relate with the central plank that can relate to every strategy and it is also unfair to subject the children with the discrimination.
To conclude, through the socula media marketing such as broadcasting the positive examples of the community engagement, like actively involved in the sprots or even including the children and the people apert of the education system, can help to break the strerotypes. Racial marginalization has been identified to be of the recent resurgence and there has been a large part of the significant social issue that can be identified globally. The main purpose of the paper is to focus on the social marketing strategy and to identify how the minorities within the society country have been marginalized, creating social tension (Cisneros, 2016). The main objective is to identify the issue of racial marginalisation and inequality. The identify racial group are the Indigenous people within the Australia’s and the focus would be to identify the social marketing strategy to address the issue and at the same time, be consistent to NSMC Benchmark Criteria It is also important to think and relate with the public polcies in order to focus on any sort of the discrimination. It is important to mark the importance of the culture, value and to respect all the religion in order to reduce the marginalised tension.
Carney, N. (2016). All lives matter, but so does race: Black lives matter and the evolving role of social media. Humanity & Society, 40(2), 180-199.
Cisneros, J. D., & Nakayama, T. K. (2015). New media, old racisms: Twitter, Miss America, and cultural logics of race. Journal of International and Intercultural Communication, 8(2), 108-127.
Hanselman, P., Bruch, S. K., Gamoran, A., & Borman, G. D. (2014). Threat in context: School moderation of the impact of social identity threat on racial/ethnic achievement gaps. Sociology of Education, 87(2), 106-124.
Jackson, S. J., & Banaszczyk, S. (2016). Digital standpoints: Debating gendered violence and racial exclusions in the feminist counterpublic. Journal of Communication Inquiry, 40(4), 391-407.
Kuo, R. (2018). Racial justice activist hashtags: Counterpublics and discourse circulation. New Media & Society, 20(2), 495-514.
Schradie, J. (2012). The trend of class, race, and ethnicity in social media inequality: Who still cannot afford to blog?. Information, Communication & Society, 15(4), 555-571.
Tukachinsky, R. (2015). Where we have been and where we can go from here: Looking to the future in research on media, race, and ethnicity. Journal of Social Issues, 71(1), 186-199.
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