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  • Internal Code :
  • Subject Code : MBA563
  • University :
  • Subject Name : Management

Online Marketing Campaign

Introduction to Call It Spring Analysis

Call It Spring (Canada) is a fast emerging lifestyle company whose motto is to deliver more value to the customer against what they pay. The company belongs to the Aldo group and was founded by Aldo Bensadoun, has over 3000 stores worldwide and is a well-known fashion brand. Aldo group has 3 sister concerns namely, Call It Spring, Mr. Bs, and Globo, The company is headquartered in Quebec, Canada

The company deals in a wide variety of youthful and charismatic products including shoes, bags, and accessories, Call It Spring is the first company in the world to be certified as climate-neutral thus it intends to deliver maximum value sustainably and with clean energy, with an emphasis on women empowerment, climate change, sustainable development, and causes of children. The environment of the company nurtures the essence of its campaign. The company is well known for its commitment to society and that it enrich itself as a good corporate citizen who engages with it the citizens and the community with which it deals. The company, over the years, has supported many philanthropic causes and has dealt with society as a responsible company that cares for sustainable development and the ethical development of the society as a whole.

The purpose of the company is to create a world where love, respect, compassion, integrity, confidence, and belongings dominate. The vision of the company is to be the best, unique, and most fashionable and trendy fashion footwear and accessorial brand in the world. The company believes in the principles of honesty and integrity. The target market of the company comprises consumers who take pride to be distinguished among peers and thus the company engage our clients with the latest trends and lifestyle stores at remarkably approachable prices. Company’s target group is demanding yet impatient and expects genuine customer service to sustain patronage resulting into company providing customers with stores and online services which provide ahead-of-the-time delivery and advanced after-sales services to the customers.

Situational Analysis

Company Description

History of the company (their story)

Brand identity

Product line

Current market share

Current Digital Inventory

This should include the following:

  • All Social Networks being utilized and breakdown of how they are being used
  • A breakdown of Owned, Earned and Paid media
  • Social listening results
  • Current SEO strategy

Competitor Digital Activity

This should include a summary of the above digital inventory for a minimum of 2 competitors.

Campaign Overview

Overall goals of the campaign

Market segment

Target Market & Market Share

Clear and precise target market

Prospective market share

Immersive Experience Map

Optimal spectrum of the ideal experience for the targeted consumer: owned, earned and paid.

This should include all touch points across multiple platforms including the following

  • A minimum of three social networks
  • Web content including SEO
  • Email marketing
  • On-line ads such as Google adwords and/or other platforms such as in a magazine platform
  • Multiple media options (written, photo and video)

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